Give Work, Not Aid

Case Study Presentation

Subject: Marketing at the bottom of the Pyramid

GROUP 4
190201027 Chinmay Patel
190201045 Jeevan R
190201076 Rajat Kumar
190201116 Thomas Tom
190201121 Vasu Chaurey
190201124 Vipul Jain

1
 GROUP 4

Suggest a strategy to Samasource for scaling up its business.

S W O T A N A LY S I S

STRENGTHS WEAKNESSES

Strong brand image across the

globe Products are too expensive

Extensive international Easily imitable products

distribution network
High training and skill
High investment in R&D development cost

Competency in market research, Dependence on sponsors and

consumer data and skill investors
development

2
 GROUP 4

Suggest a strategy to Samasource for scaling up its business.

S W O T A N A LY S I S

OPPORTUNITIES THREATS

Rising importance of big data, AI

and machine learning
Reduced bargaining power due to
High labor and skill development emergence of ITC companies
cost in developed countries.
Independent players
Increased demand of localized
manufacturing and production

3
 GROUP 4

Recommendation 1:
Expansion of sourcing into developing countries like Bangladesh,
Taiwan and Vietnam

STRENGTHS WEAKNESSES

Strong brand image across the globe Products are too expensive

Extensive international distribution network Easily imitable products

High investment in R&D High training and skill development cost

Competency in market research, consumer data Dependence on sponsors and investors

and skill development

Rising importance of big data, AI and machine

SWOT
learning
Reduced bargaining power due to emergence of
High labor and skill development cost in ITC companies
developed countries.
Low barriers of entry
Increased demand of localized manufacturing and
production

OPPORTUNITIES THREATS
4
 GROUP 4

Recommendation 2:
Increase corporate cliental to other established companies with
consistent demand for big data

STRENGTHS WEAKNESSES

Strong brand image across the globe Products are too expensive

Extensive international distribution network Easily imitable products

High investment in R&D High training and skill development cost

Competency in market research, consumer data Dependence on sponsors and investors

and skill development

Rising importance of big data, AI and machine

SWOT
learning
Reduced bargaining power due to emergence of
High labor and skill development cost in ITC companies
developed countries.
Low barriers of entry
Increased demand of localized manufacturing and
production

OPPORTUNITIES THREATS
5
 GROUP 4

Recommendation 3:
Diversification into employment providing services for established
clients

STRENGTHS WEAKNESSES

Strong brand image across the globe Products are too expensive

Extensive international distribution network Easily imitable products

High investment in R&D High training and skill development cost

Competency in market research, consumer data Dependence on sponsors and investors

and skill development

Rising importance of big data, AI and machine

SWOT
learning
Reduced bargaining power due to emergence of
High labor and skill development cost in ITC companies
developed countries.
Low barriers of entry
Increased demand of localized manufacturing
and production

OPPORTUNITIES THREATS
6