IMPACT OF COVID 19

ON
RESTAURANT MARKETING
Guided By Prepared By
Dr. Reena Shah Shihora Jemishkumar-IU1955550077
Patel Miral-IU1955550054
 Introduction
◦ What is COVID-19?
 “Coronavirus disease (COVID-19) is an infectious disease caused by a newly discovered coronavirus.”- given by WHO.
 Most people infected with the COVID-19 virus will experience mild to moderate respiratory illness and recover without
requiring special treatment.  
 A mild to severe respiratory illness that is caused by a coronavirus is transmitted chiefly by contact with infectious
material (such as respiratory droplets) or with objects or surfaces contaminated by the causative virus, and is
characterized especially by fever, cough, and shortness of breath and may progress to pneumonia and respiratory
failure.
◦ What is restaurant marketing?
 Restaurant marketing is the act of publishing your restaurant or food service concept and offering your services to the
general public with the goals of business it. 
 Restaurant marketing is the act of showcasing your restaurant or food service concept and offering your services to the
general public with the aim to win their business. 
 Restaurant marketing can also succeed at retaining existing customers who may be more inclined to return often if
they see a special deal or promotion being marketed.

AUTHOR
Jain, Dr. Siddhartha
Elvisa Colakhodzic
Kim, J., & Lee, J. C
Mariel White Claudia Nieto Simon
Barquer
Hyoung JuSonga, JihwanYeona,
SeokiLeeab
Literature Reviews table
YEAR IMOPRTANT FINDINGS
Aug 2020 Effect of COIVD-19 on restaurant industry. In this research his collected information
relating how to COVID-19 effect on Indian restaurant industry, his collected data
relating restaurant business has mainly been affected during this pandemic as
government decided on lockdown and social distancing around the world.
December 2020 Is the restaurants have reopened and people returned to dining out, the concern for
COVID-19 has not decreased. Restaurant owners are aware that major changes are
coming to the industry and they will need to take all of this into considerations when
looking at the impact and solution that COVID-19 will have on the industry.
2020 This study found that restaurant firms with past characteristics of larger size, more
leverage, more cash flows, less ROA, and more internationalization are more resilient
to stock declines reacting to COVID-19 than otherwise similar firms
October 9, 2020 In addition to the negative effects of consuming these products, this aggressive
marketing promotes overeating and could worsen anxiety, especially because
overconsumption of “comfort foods” has been tied to subsequent feelings of guilt
November 2020 This study contributes to the literature by providing insights into drivers of restaurant
firm’s stock returns during the COVID-19 COVID-19.Restaurant firms with larger
size, more leverage, more cash flows, less ROA, and more internationalization are
more resilient to stock declines Dividend, franchising, institutional ownership, and
managerial ownership did not show a significant moderating effect.
 Objectives
◦ To determine what are the strategies use by marketer in restaurant marketing.
◦ To evaluate when have normal situation that time marketer which was strategies used for growth in
market and after this pandemic situation what are the changed being for growth their restaurant.
 Proposed Methodology
◦ The sources of data are :
1. Primary Data
2. Secondary Data
◦ Sampling Techniques
The responded will be different are of Ahmedabad, Gujarat. We will take 25 restaurants for getting data collection
of research. This all restaurant will include in sample those which give us more valuable response relating our
research. We will be created questionnaire for getting primary data collection and we will take cover all this type
of question those cover all area relating our research.
◦ Data analysis tools used
After we will get all data we will do analysis of data and for that we will take first used table contain analysis like
we divided in different criteria relating our questionnaire them take help frequency table and do distribution of
frequency after that we will show in pai chart and analysis of all response by percentage and get conclusion
decision relating research.