UPGRADING SALES AND MARKETING PLAN

FOR
SEROJA HAIR & BEAUTY
46062 | SHAFIA HERNANI BINTI ABDUL RAHMAN
 Skills Qualification & experiences :
*Advanced Diploma in Spa Management, Riviera university, France
*Diploma Aesthetic Treatment, CIBTAC
*Juruterapi Estetik Tahap 3, Sijil Kemahiran Malaysia
*Urut Terapeutik & Penjagaan Tahap 4, Sijil Kemahiran Malaysia
*Certified trainer HRDF
*Vocational Training Officer
*Usahawan bidang kecantikan sejak 2006

Academic Qualification :
*Bachelor in Information Technology, University Of Canberra Australia
Safi binti Abdul Rahman
Advisor for Dr.Lauranne Beauty Academy
Principal at Beauty Maternity & Wellness Academy
My Aesthetician Journey

2000 2006 2016

MOBILE SPA BEAUTY CENTER TRAINING
 SALES AND MARKETING PLAN AND
STRATEGIES SUCCESS BASED ON THE 5 P’s
Product Price Place Promotion People

Small and portable spa partner outlets Shopping malls internal staff
affordable
and conveniently Beauty Fair
place in handbag online In-house
website Beauty magazine
social media
coupons
PROBLEM STATEMENT
The problem
RESEARCH OBJECTIVES
objective

a. To identify knowledge of customer service, selling

skills and product knowledge to improve staff selling
skills and confident.
b. To identify practical and economical method in sales
and marketing plan approach in order to increase
revenue.
LIMITATION OF RESEARCH
Limitation of research

The research limitations includes :

a. Seroja Hair & Beauty own staff only.
b. Conducted at Seroja Hair & Beauty, Sepang, Selangor
related with several factors such as gender, age, other
demographic factors that is relevant
RESEARCH METHODOLOGY
Research methodology

Research among staff

using Questionnaire
DATA ANALYSIS
 RESPONDENT BACKGROUND

age gender education

Years of Working Work

Experience Exposure
 data analysis

UPGRADING SALES AND MARKETING PLAN FO RSEROJA HAIR & BEAUTY

 data analysis

UPGRADING SALES AND MARKETING PLAN FO RSEROJA HAIR & BEAUTY

 data analysis

UPGRADING SALES AND MARKETING PLAN FO RSEROJA HAIR & BEAUTY

DISCUSSION, SUGGESTIONS AND CONCLUSION
discussion, suggestions and conclusion

All staff will undergo an orientation on our salon background

and products knowledge. To established a training module and To identify knowledge of
schedules to gradually increased staff sales and marketing skills. customer service, selling
a. Customer Data base and record must be recorded and skills and product
updated knowledge to improve
b. After “Sale service”. Satff to call and correspond with staff selling skills and
customer periodcially. confident.
c. Update customer from time to time on products and enquire
about their progress.
discussion, suggestions and conclusion
Beside customer services at the salon counter, sales and
marketing plan beyond the salon premises is equally important
to reach out to the general public to increase the salon
To identify practical and
sales/revenue. Discussion based on the research results and to
economical method in
suggestion the method to be adopted in sales and marketing
sales and marketing plan
tools to effectively reach out. Example of method.
approach in order to
a. Create a salon facebook and doing campaign through thsi
increase revenue.
social media.
b. Collect customer database by encourage them to “LIKE”
our facebook.
c. Invite blogger for free facial session and in return to write
about their experience
THANK YOU