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Fashion merchandising

Scanning the current trends in the market for :-

kids wear and toddlers


Brands covered:-
1.Toffy house
2.Baby hug
3.Liliput
4.Gini and jony

Prepared by:-

Ankur Raj
Suman Sourabh
Vikrant Gour
BRAND:-ToffyHouse
INFANT (Full sleeves night suit)

Toffyhouse is kids wear brand located in Mumbai ,


India.

PARAMETER TREND
COLOR GREY

FABRICS COTTON

STYLING NIGHT WEAR COMFORT FIT, SPORTS PRINT

TRIMS/ ACCESSORIES SIDE KNOT , RIBBON ,DRAWSTING IN LEGGINGS ,SPORTS


PRINT

SIZING  Shoulder- 21.5cm, Waist - 17cm, Length for top-


29cm,
 Length for bottom- 30cm, sleeve-21cm, chest-
24.5cm
BRAND- Babyhug
Toddlers(Full sleeves pullover sweater)

Babyhug is an ecommerce company founded in 2011 by Rahul Anand, a


graduate of Harvard Business School and the university of Michigan.
Babyhug, headquartered in Mumbai, India, is a curated store featuring
a variety of international and local branded merchandise for kids, mom
and home. Founder Rahul Anand previously worked at Diapers.com ,
one of the largest baby ecommerce sites in the U.S.

PARAMETER TREND
COLOR Navy blue

FABRICS Acrylic

SHILOUETTE Glitter butterfly print , mouse

STYLING Winter wear

TRIMS/ACCESSORIES Glitter butterfly prints, shoulder buttons, graphic print,


Embroidery front, Use of stone

SIZING Shoulder-24.5cm, Length for top – 35cm, Sleeve-28cm,


Chest-28.5cm

PRICES Rs 1100/-
LILLIPUT

Lilliput Kidswear is an Indian clothing brand that makes


clothes specifically for children and is headquartered
in New Delhi , India. Sanjeev Narula founded Lilliput Kidswear
in 2003.Bain Capital Partners invested $60 million into Lilliput
Kidswear in May 2010.

PARAMETER TRENDS
COLOR PINK
FABRICS POLYSTER
SHILOUETTE Letter print
STYLING TRACK SUIT
TRIMS/ACCESSORIES Hoodie,string,piping
SIZING  3-4 yrs, 5-6 yrs

PRICES  1050
Gini & Jony
Gini & Jony is an Indian kid's fashion brand, promoted by the
Lakhani brothers, since 1980. The brand sells apparel through
a mix of company-owned and franchisee outlets, and is
currently present in 106 cities with 200 exclusive brand
outlets and other large format multi-brand stores,
like Shoppers Stop , Lifestyle Stores , Pantaloons  etc.

Polo T-shirt
PARAMETER TREND
COLORS CAVIAR (BLACK)(C207)
FABRICS 100 PERCENT COTTON
SILHOUETTE  
STYLING HALF SLEEVE POLO NECK
TRIMS/ACCESSORIES BUTTONS,LABEL
SIZING 6 - 9 MONTHS
PRICES 218 RUPEES
Shorts

PARAMETER TREND
COLORS GREY MELANGE(C205)
FABRICS COTTON
SILHOUETTE  
STYLING CASUAL SHORT
TRIMS/ACCESSORIES BUTTONS,ZIPPER,LABEL
SIZING 3 - 4 Years
PRICES 650 RUPEES