A STUDY ON SALES

PROMOTION
ACTIVITIES OF
LALITHA HONDA
BY: PRAVALLIKA VIYYAPU
NO: 1701071068
 INTRODUCTION:
• The main purpose of this is to know the purchase intention of two wheeler Lalitha Honda.
It involves consumer attributes such as tastes ,preferences, self-esteem, reference  groups,
social class and media and personal characteristics were investigated separately and in
relation to the purchase intention of customer more information is needed to
understanding both the male and female consumers ,marketers  and salesman should
understand the immense diversity among consumers if they are to market two wheelers
accurately and successfully.
• Purchase intention are frequently measured and used by marketing managers as an input
for decisions about new and existing products and services. purchase intentions are
correlated and predict future sales, but do so imperfectly. The reviews on this offers
insights into how best to measure purchase intentions measures, and why purchase
intentions do not always translate into sales.
 SCOPE OF THE STUDY
• 1. Scope of the study is that after gathering the information about the consumers
who like to purchase the branded two wheelers and after studying the factors which
influence them to go with that specific brand.
• 2. It includes demographic factors cultural influences and social issues.
• 3. This study will helpful for the showroom who are in this segment of two wheelers.
• 4. They will be able to know the taste and need of the consumers.
• 5. Which will help them to change the nonuser into user of their brand and retain
their existing customer by providing them the products which they want from the
showroom.
 OBJECTIVE OF THE STUDY
• • To measure satisfaction level of consumer using non gear two wheeler of
Honda.
• Secondary Objective:
• • To know customer preference while buying of Non-gear two wheeler of
Honda.
• • To know which category of people are mostly using Non-Gear Two wheelers
of Honda.
• • To find out the factors that influence on customers, when they are
purchasing non gear two wheeler of Honda
 DATA COLLECTION PROCESS

• PRIMARY DATA
• • The data which are coll.ted for the first time, directly from the respondents to the ba. of knowl.ge and
belief of the re.arch are cal. Primary Data. Primary Data means the data which we actually gather by
making the survey or field work.
• • For this proj.t, we have .1.. questionnaire method for primary survey b.au. out of all these methods,
questionnaire is more flexible to ooll.t the information from the investors. It coll.t almost all the
information that we want for our survey by making a good format of questionnaire.
• SECONDARY DATA
• • The data which are collect. and oompli. in a publish. nature is .1. secondary data. S.ondary data is the
data which we actually coll.ts from the books, magazines. internet, newspa.r or any other sources. It is
the data which we take for our reference for making the further analysis of the project.
 ABOUT THE COMPANY

1. It is an automotive industry which was started in May, 2001

2. It Is India’s 2nd largest two wheeler company.
3. It has started it’s journey by Activa 2001.
4. It is subsidiary of Honda motor company limited. Japan.
5. It has started its first operations in Gurgaon, Haryana.
6. Honda provides joy to customers through it’s diverse portfolio of 1800 cc.
7. Today Honda 2wheelers has 6200+ customer touch points in India.
 TWO WHEELER MODELS OF
HONDA

•Grazia
•Honda Dio
•Activa
•Activa 125
•Activa I
•X blade
•Hornet 160R
•Dream Yuga
•Livo
•Shine sp
•CB shine
 RESULTS AND FINDINGS
FROM ALL OF THE ABOVE FINDINGS AND ANALYSIS OF TABLE AND CHARTS WE CAME TO KNOW THAT MOST OF OUR
RESPONDENTS ARE EXISTING USER OF NON-GEAR VEHICLES
MOST OF THE PEOPLE INFLUENCE THEIR PURCHASE OF ADVERTISEMENT 8, BRAND IMAGE.
WHEN WE WANT TO KNOW THE OVERALL PREFERENCE WHILE PURCHASING NEW VEHICLE 8, SATISFACTION LEVEL
OF THE RESPONSE WE CAME TO KNOW THAT ACTIVA WINS THE RACE AGAINST THE ALL OTHER NON-GEAR
VEHICLES IN EXISTING SATISFACTION LEVEL AS WELL AS FUTURE PURCHASE INTENTION OF RESPONDENTS.
OUT OF 100 RESPONDENT 40 CUSTOMERS HAVE ACTIVE PERFORMANCE, COMFORT LEVEL (81%) AND LUGGAGE
SPACE (63%) OF BRAND HONDA GIVE FULL SATISFACTION WHILE IN PRICE AND MILEAGE CUSTOMER SOMEHOW
DISSATISFI. OR NEUTRAL.
NEW INTRODUC. ACTIVA 6G HAVE GRAB ATTENTION OF CUSTOMERS OF NEW LOOK AND UPDATE VERSION LAUNCH
BY HONDA.
 LIMITATIONS OF STUDY
• The sample size is very less; if sample size and duration of the study is increased the results may be
generalized to larger population.
• There was lack of time and resources that prevent from carrying out an in depth study.
• The responses were not satisfactory.
• The findings of the survey are based on the subjective opinion of the respondent and no way of
assessing truth of the statemen is onside in the study.
• As it is a perpetual research study the responses may be biased, would differ from person to person.
• Lastly, some amount of error existing in the data filling process because of the following reasons:
• • Influence of others, • Time barrier, • Misunderstanding of the concept. • Hurried filling of the
questionnaire.
 SUGGESTIONS

• Honda should introduce a low price moped.

• For the promotion company show make road-show that will increase the sales. The company should give
more concentrate on the advertisement.
• Honda Company should implement a new strategy to race the competition and lead into the bike market.
• As people exp.t more mileage per kilometre company should increase the mileage of the Honda Mop..
• Honda should make a sports looks in moped so that male influenced to purchase.
• As already discuss the sample size is a limitation besides some of the participants were not the actual
owner of the vehicle. But they are the consumer.
• We suggest that honda give instant delivery of Activa to customers and not charged on price to customers.
 CONCLUSION

• The results clearly show that honda has got a lot of way to establish itself in the market.
• Besides the price and mileage the common customer dcesn't find anything attracting. A. the number of
male preferring honda is very less and that segment of customer has the major market potential.
• Only that passion toward the brand will help them succeed and capture the Market share.
• Advertisement gives information to customer about Honda brand.
Thank you