Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Group 14
www.presentationgo.com
Overview U.S.A. Russia France Japan Saudi Arabia Future
Framework:
1. Trade Relations with country (import Use infographics
and export figures use trademap.org) (presentation.go)
Slide 1: India’s rise Use icons (google
2. Impact of NRIs in that country’s
Slide 2 n 3: India & USA “name” vector png
Economy
Slide 4 n 5: India & Russia icons)
3. Defence Policies
Slide 6 & 7: India & France Use this flags only
4. Economy
Slide 8: India & Japan
5. Education / Information /
Slide 9: India & Saudi Arabia
Infrastruture / etc with that country
Slide 10: Future Prospects
6. Strategic Partnership
7. Ethnicity / Cultural
8. Impact of covid on relation / trade
between the countries
9. Use any relevant points you’d prefer
www.presentationgo.com
Overview U.S.A. Russia France Japan Saudi Arabia Future
India chocolate market reached a value of US$ 1,682 Million in 2019 with the country currently
representing one of the world’s fastest growing markets for chocolates. India Chocolate Market is growing,
witnessing a CAGR 12.8% over the forecast period Market Share of Chocolate brands in India
-1 2 .8%
Factors affecting CAGR
Chocolate market
www.presentationgo.com
Overview U.S.A. Russia France Japan Saudi Arabia Future
www.presentationgo.com
Overview U.S.A. Russia France Japan Saudi Arabia Future
Weaknesses
Nestle : Analysis Chocolates are not their main
S W
Distribution network chocolate industry
O T
Strong R&D
Threats
Opportunities Cadbury brand equity
www.presentationgo.com
Overview U.S.A. Russia France Japan Saudi Arabia Future
Research shows that Cadbury is leading in promotion strategy, customer's choice, availability and distribution channels, ad
campaigns, brand ambassadors and a soon to be replacement to the Indian traditional sweets. They are far ahead from Nestle
in terms of chocolates while Nestle is ahead in terms of snacks. Some reasons behind Nestle’s 2 nd rank are below:
Only 35% of rural India has electricity Taking clean drinking water in Suspension of products for not • Less Product offerings (major 4
and the villages that do face load areas that sorely need it, adhering to standards and laws products)
shedding problems, which could be a participating in human Loss of 80% of market share due • Less Customized Products
major problem for retailers trafficking and child labor, and to controversy over safety of • Weak marketing strategies
stocking chocolate, particularly in the exploiting uneducated Maggi
summer months mothers
in third world countries
www.presentationgo.com
Overview Big 3 No.2 Saga Why No. 02 Innovations S.T.P.
• Health is on everyone’s mind these days. Whether you’re newly working CHOCOLATE MARKET: REVENUE IN USD BILLION,
from home, constantly making sure you have your face mask, considering DARK CHOCOLATE, INDIA, 2016-2020
homeschooling your kids in the fall, or all of the above — it’s impossible to
avoid thinking about COVID-19 right now. Nestle can leverage and make
We have already seen a wide range of fruit – including strawberry, raspberry and cherry – added to
Unusual chocolate, but there are now a lot more types of fruit being integrated. Peach is one of the fruits that
Fruits have become more common, as seen in Poland with Luximo Premium, which launched Chocolates
with Peach Flavored Filling.
www.presentationgo.com
Overview U.S.A. Russia France Japan Saudi Arabia Future
Celebration Packs Of
Chocolates • Demographic Segmentation:
Segmentatio • Income – Premium Products
n
Advertisement of chocolates
depending and according to • Corporates
ADVERTISEMENT occasions • Party Gifts / Festival Gifts (Premium Segment)
Targeting • All Age groups
PROMOTIONAL
STRATEGY
Marketing the supply • Catchy Tagline
chain(raw materials and coca, • Presence on Social Media
etc)
Positioning • Appealing / Unique Packaging
3. STRATEGY OF ADVERTISEMENT
www.presentationgo.com
GROUP 14 MEMBERS
Thank You
www.presentationgo.com