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Idea Aesthetics: Costs: Customers: Environment: Safety: Size: Function/Ergono Material/Manufactu Total Score:
No: • The pop up display must have the logo • The logo should represent price • How does it appeal to my • Does it contain a litter man and • Does it contain smooth edges • Is the logo large enough to
as well as the slogan. positioning ( Mid-Range). target market (nature lovers). Mobius loop symbol. preventing the person from be visible form far away. mics: ring:
• How easily the logo text and additional • Does it contain any promotional • How convenient it is for the • How does the packaging have getting paper cuts. • Is the box size in • Does the wrapper preserve • How easy it is to assemble the
info can be seen. features. customer to access, carry and minimal impact on the • Does the wrapper contain appropriate proportions and protect the product. packaging in the school.
• How well it reflects price positioning. • The cost of the wrapper should store the box. environment. warnings for chocking so that it fits the shelves in • How well does the packaging • Are the materials used
• Dose it relate to my mood board be less than the price of the • How well the customer is • Does it contain 20% of recycled hazards and allergies. the supermarket. advertise/promote, inform environmentally friendly ( can be
• How does it appeal to my target product. informed about the product. material • Is the outer box durable and • Does the outer box hold 20 and identify to attract the recycled or are from recycled
market. • Can the customer use the box sturdy to protect the product bars or more. customers to buy the source).
for second time. during transportation. product. • How easy it is to recycle the
• Does it contain a slogan or a product.
pop up display. • Does the material protect the
product from external factors.
( heat, water and moisture.)
1. 2. 3. 4.
I started off with my initial design. I removed the tree on top of the letter S as it made the I changed the font to Forte as it matches with I added a radial gradient on the leaf to make it stand out
logo too crowded which was also one of my curved stream and leaf in the logo thus from the logo and contrast well with the rest of the logo.
improvements when I did the logo evaluation. Now it looks contrasts well. The color of the leaf after the addition of gradient looks
more simple and enticing. pretty similar to the colors I mentioned in my design
specification.
5. 6. 7. 8.
I tried using clouds effect on the text I changed the font to Segoe Print which I used sea green as my font’s color to I changed my font color back to golden as it was
and changing the font color to green kind of falls in the category of free hand see if it contrasts well with rest of the more contrasting than sea green. I have also
but it didn’t contrast very well so I fonts which fits the rest of the logo very logo. It didn’t work out so I removed aligned the text to fit along the outline of the leaf
changed it back to normal. well. I also changed the font color to it. which makes it look properly arranged and
golden which is one of the colors in my aesthetically pleasing.
mood board.
9. 10. 11. 12.
On the golden text, I used a sea green radial I reconsidered the sea green radial gradient and I gave my logo motion blur to give it a I sharpened my text to make it look
gradient to give it a multi tone appearance. As it was changed it to light yellow linear gradient which fits sketchy look and make it stand out. more fine and enticing from far away.
one of the colors mentioned in my design with the leaf and contrasts well.
specification.
Box
Explain advantages and disadvantages of the net in each step and then improve it
in the next one.
Assemble the net using appropriate tools and techniques.
The paper that I used to print my net had a thickness of approximately 150 Microns.
During this phase of my coursework, I will try to make the model of my outer that
pretty much replicates the one in the outer box design section. After getting the initial
shape correct I will further enhance the box so that it fits with my design
specification.
1. 2.
This is my initial design for the net of my outer box with basic (solid) lines Tuck and tab mechanism to I have sketched the outline of
and simple tabs. I started off with a rectangle in the middle and then added open and close in the initial my frontal cut out and the I added fold lines which give my net a
other rectangles of different sizes on the sides. In the last step I added design. This will be changed to perforation. The design of the professional look and also make it easier to
frontal cut out in the next step. perforation and the finger slot is
simple glue tabs because I was not sure which shape and size of them is subjected to change. fold the net. I will start editing my net to
the most suitable for my box. In the next step I will improve the lines and include a frontal cut out in my next step.
differentiate between solid and folding lines. I will try and add a frontal cut
out as it was one of the features of my box in the Outer Box Design
Section.
Initial net of my frontal cut out design
that was mentioned in the Outer Box
3. Design Section.I added a frontal cut
out and removed tuck and tab from my
net. The frontal cut could be used as a
pop up display once the box is open to
entice customers as it will be used as a
point of sale of display. On the advise
of my teacher I will change the position The pop up display will contain my logo
Frontal cut which will When opened at first the and some sort of design/pattern to
of frontal cut out on my net in the next box will look pretty much attract customers. In the next step I will
act as a pop up
step. Then, it will make it easier to cut display. like above in the picture. create glue tabs that hold the pop up
and assemble the box. display in one place.
The final model of my
I have changed my tabs as now they have rounded The tab’s shape has
It also makes it easier to cut and been modified so that
edges thus making the outer more ergonomically suitable they hold the pop up
assemble the net as it prevents
for the customer. To let customer see the product inside I the danger of paper cuts. display in one place.
will add a display window in the next step.
6. 8.
Further
Improvements:
With the help of my teacher I was able to
figure out that the type of line used for
perforation is not suitable and few changes in
the line width, pitch and type could result in
more customer friendly perforation. As they
will be able to tear it more easily now. I will
also add dividers in my next step which will
make it easier to organize the chocolates in
the box. Lastly, when I print my net for my
I have added a display window on the front side of my I changed the shape of top two glue tabs prototype I must print it on a much more
Display window added for better
packaging. This adds an additional feature to my packaging as aesthetics of the packaging. In the from rounded to a trapezium. This will be
thicker paper as this time due to the less
thickness of the paper there were quite a few
well as allowing the customer the see the product inside. The next step I will try to add a plastic useful as these tabs will be able to hold the bends in the packaging. The box was also
not stiff enough.
problem with this net is that the type of line used for the fontal (polypropylene) behind the display
pop up display in one place after the box
window to make it look realistic.
cut out is solid. I will change this to perforation in the next step. has been opened.
Adding Graphics to the net
I used orange colour (#ff7733) which was part of my colour Then I tried light blue colour which was part of my
I imported the net from 2d design into paint.net so I duplicated the background layer and deleted the scheme; mentioned in my mood board. However, when I
that I could add graphics on it. I set the dpi to 300 rest of the parts of the canvas so that I could add colour scheme and evident in my mood board.
added the logo to the net the colour of the text CARAMEL However, I decided to take it off as it didn’t contrast
to achieve a really high quality in terms of colours to different part of the net separately and was pretty much the same as the background. So I decided
graphics. when I print the net, the fold lines are visible. the logo.
to change the background colour as it would make it difficult
for the customer to read the brand name.
I tried to add a pattern of river surface shining, Finally, I found a perfect colour for my I added a Trapezoid in my pop up display and added a dark Instead of adding a pattern on the back I just added a
with layer mode set to “Glow”, to see if it works. background as it contrasted well with my logo brown (#563119) colour. On the top part of my pop up display I linear gradient comprising of two very light shades of blue
However, it resulted in being too shiny and and it was more close to the theme of nature added a picture of a typical savanna sunset, linking it to my and brown. This move turned out to be simple but
would have made It difficult to add information and also linked to the colors in a savanna. design specification and my theme of nature. I decided to place effective. Then, I started adding the information on the
on the box. my logo beneath it on the front side of the pop up display to back side of the box. My chocolate is a milk chocolate so I
attract my target audience, when placed on a shelf. I used paint searched the ingredients of a typical milk chocolate and
bucket to fill the trapezoid in the same colour as those of the placed them here. This is because customer would like to
trees in the picture so when I add my logo it will create a know which ingredients their chocolate is made of. I used
contrasting backdrop. a simple and legible font so that the ingredients could be
read easily. I also added allergen information
I added a barcode,
recycling symbol,
Mobius loop and a
blank space for the
expiry date.
Further
Improvement:
If I had a chance to
improve my graphics on
the net I would’ve created
a much better pattern for
the front side of the
packaging. I would’ve
changed the position of
Lastly, I placed my sharpened logo on the pop up display to entice After seeing some sample packaging's I noticed that the In the final step, I reconsidered the tree pattern and felt that it some of the information on
the customers. Also fulfilling the requirement of my design bottom side of the box is mostly white so I decided to was too repetitive and boring so I decided to take it off and this the back.
specification that the logo will cover 40-60% of the front side. On implement that in my packaging. In the end I also placed time I changed the size of every second leaf that I placed and
the bottom left corner I placed the net weight and number of bars CMYK bars on the advise of my friend. later changed their opacity to 150 in some leaves and 210 in
in this packaging. I placed this information specifically here as its others. On the advise of my teacher I also changed the font of
one of the information that is placed on the front side of the net weight on the front to a more legible font making it easier for
packaging. On the finger slot I wrote OPEN HERE! to let the the customer to read. I also changed the colour of the
customers know how to open the packaging‘ as well as attracting trademark symbol on my logo to white as it contrasted the
the customer. background well. Lastly, I changed the position of CMYK bars.
Adding graphics to the Wrapper net
After I had exported my net into Paint.net. I Then, I started to add all the required For the front side of the wrapper I tried
I created the net of my wrapper in 2D Design.
started to add background colours. I added information on the back. I placed my logo adding a silhouette of the ‘S shaped leaf’
Considering, that my bar is a family bar, I
a linear gradient on the back side of my on the top. I also added a barcode, form my logo. I changed the opacity of the
decided to create a wrapper with perforation for
wrapper. estimated net weight and allergen layer and set the layer mode to glow. I also
opening. This provides an easier access for the
statement. placed my logo in the middle. However, all of
customer. I took some basic measurements from
this didn’t contrast well so I decided to
my block model for the wrapper.
remove it.
On the advise of my
teacher, I placed my
logo in the middle with
a savanna tree on the
bottom. I also added
the net weight on the
front of the wrapper.
I printed the net of my wrapper I glued the wrapper using contact glue. However, After sanding the block model to the
on an A4 piece of Solid White After wrapping the block model
when I placed the block model in the wrapper it turnedrequired size, I cut a piece of This time it was a perfect fit as
Card. I cut the net using a in aluminum foil, I placed it in
out to be bit bigger than intended. I think it happened aluminum foil to wrap my chocolate the block model perfectly fit the
cutting mat, safety rule and a the wrapper to see if it fits.
due to improper scaling of the net when printing it. Butmodel. This was mentioned in my wrapper.
cutter. I was able to fix this problem by sanding the block design specification as aluminum foil
model to fit the wrapper. preserves the chocolate.
Materials Development: Making a block model
To make a model of my chocolate bar, I will be using three materials/processes available at our school lab. This includes
Styrofoam, Basal Wood and Laser Cutting. I must make sure that my bar is thin and tall in order to fit my outer box. It must
also have segments which will make it easier for people to eat it as its a family bar and supposed to be shared.
1.
2.
How quick was it to It took the longest among the other three
materials, particularly because it was the first
It was relatively quick as now I had all the
measurements. The use of Band Sander also
Creating the outline on 2D Design didn’t take
a lot of time. However, the laser cutter did
create ? model and I wasn’t quite sure about the
measurements. Secondly, sanding also took
made the model quick to create.
9/10
take a fair amount of time thus making the
process not as quick as making the model
quite a lot of time. out of Balsa wood.
6/10 8/10
How smooth was its The surface finish of the model made out of
Styrofoam was very rough and it required
The surface finish was much better than
Styrofoam and required less paint.
It had the best surface finish in comparison to
the other two. It was hard and didn’t have
surface finish? thorough painting.
7/10
The smooth finish made it easier to add
segments.
any grains thus suitable for painting.
9/10
8/10
The process was quite long and hard as the The process was quite short and easy The process was the shortest as making an
Was the process sand paper was difficult to use and hot wire Due to the use of Band Sander which made outline didn’t take much time. Overall, The
short/long, cutter didn’t provide an even finish.
7/10
the process quite quick.
10/10
process was easy as joining the sides didn’t
take much time however it did take some
easy/hard? time to dry.
9/10
The bar wasn’t accurate as it was difficult to The bar was accurate as to make the sides This model was the most accurate as it was
How accurate was the shape. The sides were uneven due to the even, I used Band sander. Surprisingly, automated. It did take some time to get the
model? improper use of sand paper.
7/10
making the segments turned out to be easier.
Use of chisel on wood allowed for almost
measurements right in 2D Design. However,
the outcome was accurate with all the sides
perfect segments. even. The amount of curvature was also the
9/10 same on both ends of the bar.
9/10
Considering that Balsa Wood and Laser Cutting had the joint highest rating. I
decided to chose the model made out from Balsa Wood. This is because the
model looks more realistic as compared to Laser cutting even though it was more
accurate. In the beginning, I found it difficult to sand the wood using 120grit sand
paper. However, on the advise of my teacher I used the Band Sander to even the
sides which provided me with a much smoother and consistent finish on all sides.
Making the model out of Balsa Wood was less time consuming unlike Styrofoam.
Outer Box
• Make an outline of an initial net using dimensions from design specification and final design.
• Print the net to see if the measurements work (go back).
• Make amendments to the net’s dimensions or opening/closing mechanisms after testing initial net.
• Export the file from 2d design format to a png file. Set the dpi to 200.
• Use the full scale net to add your graphics in paint.net.
• Start adding graphics and necessary information required on an outer from the design specification
and final design.
• Is the font and text size used for the information legible?( go back).
• Add all the legal information and logos.
• Print the net using an A3 inkjet printer on high resolution( delay 15 min)
• Check the print quality to ensure that the colours corresponds to design on screen
• Using the cutting mat and safety rule cut the net precisely around the corners. ( if not print again).
• Use the scoring method using the blunt end of the knife to fold your net accurately.
• Take an acetate sheet and mark it slightly bigger than the original display window
• Cut the marked acetate with the display window’s shape. ( If any inaccuracies go back).
• Glue the cut acetate piece using a craft glue.
• Use contact adhesive to stick the sides and join glue tabs.
Outer box
Manufacturing Plan: Flow Chart Wrapper
Chocolate block model
Add the
graphics and
START No Are there
inaccuracies
Yes
Glue the cut
acetate piece
net
Are all the
requireme
requirements
in the display using a craft nts met?
from the
window? glue. outer.
On 2D design,
Use contact Save the net
make an outline
Cut the marked adhesive to Import the with flattened
of the initial net.
acetate with stick the sides outline to layers as a
the display and join glue Paint.net. ‘JPEG’ image.
window’s tabs.
shape. Change the
Take a block of
Yes
Print the net to scale of the
Balsa wood Does the net by
see if the Take an acetate and trace your wrapper importing the
measurements sheet and mark No
bar’s cover the image into 2D
work. Alter the it slightly Make
dimensions. bar fully? Design.
measure bigger than the appropriate
ments and original display changes
check line window. Cut the access
wood using a Print the Rescale the Are all the
types.
Using the Tenon saw on wrapper to net or alter dimension
ruler, are all Bench hook. see if it the s the
measureme covers the dimensions. same? No
Score the fold
nts correct? No bar. Yes
lines using Smoothen the
blunt end of sides of the Print the net
Yes the knife. block using a
Make an
outline of your on a normal
120 grit sand card.
Import the net to wrapper’s net
Using the paper.
Paint.net, on 200- on 2D Design. Change
cutting mat Wait for ink
dpi the text
and safety rule to dry
cut the net size or
Ask your Are the Measure the font.
Add all the peers if precisely required
around the dimensions of Is all the
graphics, logo, they can dimensions the bar
corners. text and
legal information read the No achieved?
information
and relevant informatio No
Yes Yes legible?
symbols. n from a
distance.
Yes
Do the Using the
colours on No razor saw, cut
Yes To Assemble, cut
outer and the 45 degree
Is the font the wrapper using
screen Is the
size angles needed cutting mat and
correspond model
legible? No for the safety ruler and
? fully
segments.
painted?
No then join the glue
Yes tabs using
Print the net Adjust printer Paint the contact adhesive.
Export the net using an A3 colour chocolate
with flattened inkjet printer Wait for the Wait for glue
management model with
layers as ‘JPEG’ set on high paint to dry. to dry.
settings before brown Acrylic
image. quality (at 600 printing again. paint.
dpi).
FINISH
Flow Chart
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Hours
Tools and Safety
Tools/Equipment Risks Precaution Materials Use
Computer- to design logos, net for Not sitting up straight in your chair (i.e. Take frequent brakes to avoid over use of Styrofoam Styrofoam is used to
wrapper and outer incorrect posture) can lead to back and computer. Move your limbs and stretch after create an accurate
neck ache which prevents you from using the computer for long time. Avoid sitting prototype of the bar
sleeping properly. Typing at high speeds in an uncomfortable position and always
for long periods without a break can lead adjust the seat appropriately. Consider due to its versatility. Its
to RSI causing swelling of the wrist or lowering the screen brightness to prevent eye also used to create
finger joints. If connected to mains, may strain and head aches. outers.
cause an electric shock or trip over wire.
Balsa Wood Balsa wood is a soft
Hot Wire Cutter- to cut through Leaving the Hot Wire Cutter on for too long Do not apply pressure to Hot Wire, as the hardwood used to
materials such as Styrofoam will overheat it and can potentially cause a wire may snap. Turn it off as soon as you create a block model of
fire. It can severely burn hands. If finish your work. Avoid distractions when
Styrofoam is left close to the wire for too using a Hot Wire Cutter and don’t rush
the chocolate bar.
long it can release smoke. your work as you might ruin it. Never
inhale the smoke produced.
Solid White Card- The solid white card is
120 gsm used to print out the
Tenon Saw- to cut through materials Tenon can lead to an injury if used at a When using a Tenon Saw always use it on outer and the wrapper.
such as Balsa wood high speed as mistakes can occur. Its is a Bench Hook which provides stability 1 x A4 The outer was printed
also very sharp and cause cuts and while cutting wood. This prevents the user 1 x A3 on an A3 sheet while
bleeding. Cutting wood with Tenon could from getting cuts. Wear goggles to avoid the wrapper was
be harmful for your eyes due to flying splinters and keep your hands away from
splinters. the cutting path. printed on an A2 sheet.
Laser Cutter- Don’t leave the laser cutter unattended. Acrylic Paint Acrylic paint was used
Insure that the extraction unit is turned on to give a smooth
before operating and use only when surface finish and make
supervised by a teacher. the block models
Sand Paper- to smoothen surfaces Rubbing Sand Paper constantly can result When using the Sand Paper, don’t use it too closely resemble a
of materials such as Styrofoam and in dust entering user’s eyes and causing close to the skin. Wear gloves or a face mask chocolate.
Balsa Wood pain. Its also harmful as it can be inhaled. to prevent the inhalation of the debris.
If rubbed at fast speed, can produce an Always use it with a firm grip and avoid PVA glue PVA glue is used to
irritating sound which could distract others. applying too much pressure which may attach the several
Using Sand Paper for longer periods could deteriorate the shape of bar. pieces of laser cut
lead to the skin of the hand being wood together.
damaged.
Cutting Knife- used to cut and Cutting Knife is very sharp and can cause Use the cutting knife with the secure lock on
Craft glue Craft glue is applied to
assemble the outer box
score outer and wrapper nets cuts and bleeding. If used against a to prevent it form slipping. Keep the extended
normal ruler or the secure lock isn’t used, blade short and always use it with firm grip. and wrapper. It was
it can slip over and cut your finger. applied on the glue
tabs.
Band Sander-
Razor Saw- to shape my bar and make Razor Saw has sharp edges which can The user must handle it with care when not in
Aluminium Foil The block model is
wrapped in aluminium
segments. lead to cuts. Due to weak grip Chisel my use to avoid injuring others. They must use the
slip, ruining the shape or damaging razor saw away from them, with a steady grip, foil to preserve it.
property. Flying debris can enter eyes or to prevent the risk of cutting themselves. Wear Aluminium foil retains
inhaled which could be damaging. User goggles and face masks to avoid the debris heat thus prevents the
may use it towards them thus injuring from causing irritation. chocolate form melting.
themselves.
Acetate Acetate is a transparent
thermoplastic, used to
create a display
window on the outer
box.
Public Survey
1). Does the surface design correspond to my target market? 6). Can you suggest any improvements.
Yes
No
2). How well is the outer box constructed? 7). Is the shape of my bar convenient?
Good Bad No
3). Is the text legible? 8). Is the wrapper of my bar easy to open?
Yes Yes
No No
4). At what price would you buy this product? 9). What is it that you like most about the product?
5). Does my outer appeal to young adults as intended? 10). What other product in the market would you pitch It
against?
Yes
Cadbury Lindt
No
Mars Toblerone
Public Survey Results
1). Does the surface design correspond to my 2). How well is the outer box constructed? 3). Is the text legible? 4). At what price would you buy this product?
target market?
8 4.5
7 4
6 3.5
3
2 3
5
2.5
6 4 2
3 6 1.5
2 1
Yes No 1 0.5
0 0
Excellent Good Satisfactory Bad Yes No 1-2 QR 3-4 QR 5-6 QR 7-8 QR
The results show that the surface design According to the people’s response, my box was well Most people thought that the text used People chose between 3-4 QR as the price of
corresponds to my target market thus enticing my constructed with the inclusion of a display window. and font for the information is easy to my chocolate. This is because my product is
intended target market. However, some people pointed out some minor errors read. This is because I used a sans-serif mid-range.
in gluing the tabs. font which was mentioned I design
specification.
Yes No Yes No
Yes withNo
Many people agreed my use of surface design to The shape of my bar according to most people I The results show that the wrapper is easy to
appeal to young adults. However, others disagreed and asked is not suitable and the width is a bit too off. open according to most people. This is
thought that it doesn’t appeal to the intended target However, in my opinion it’s a family bar and its because I have included a perforation thus
market due to its background colour. supposed to be shared. providing an easier access for the customers.
What is it that you like most about the product? What other product in the market would you pitch
9). 10). It against?
3.5 4.5
3 The majority of the people 4 Many people chose
liked the aesthetics of my 3.5 toblerone because it has a
2.5 outer particularly the similar theme, as mine, of
3
surface design on the top. nature. They also chose it
2 2.5
Some people also liked because the shape of my
1.5 the way my box 2 bar is also quite complex
assembled and 1.5 and unique, similar to
1 constructed. However, 1 toblerone’s. No one chose
0.5 they did point out some 0.5 mars as it appeals to a
minor gluing errors. 0 totally different market
0 Cadbury Mars Lindt Toblerone than mine.
Aesthetics Price Costruction Material
Positioning
Evaluation Against Specification
Proposed modifications
Explain
Why
Add ratings School facilities
Based on my ratings I
have achieved 85%
Orthographic Drawing
Wrapper Drawing