Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
of Communication
OBJECTIVES:
Through learning experience, the students can:
– Understand communication
– Define and illustrate communication according to
Monroe and Pace
– Value the importance of Communication to our daily
living
COMMUNICATION?
Claude Elwood Shannon was an American Warren Weaver was an American scientist,
mathematician, electrical engineer, and mathematician, and a science administrator
cryptographer.
SCHRAMM’S MODEL OF
COMMUNICATION
Father of Mass
Communication.
He asserts that
communication can
take place if only
there is an overlap
between the Field of
Experience of the
Speaker and the
Field of Experience of
the Listener.
What is the Field of Experience?
– it is everything that makes a person unique- everything
he/she has learned, seen, heard, read, and studied.
– in fact it is practically everything that has happened in
his/her life.
– it is the Field of Experience that is used to interpret the
Message and create a response.
– it is also this Field of Experience of the Listener that needs
to overlap with the speaker’s field of experience, which
can only happen when the two fields have the same
commonalities.
SCHRAMM’S MODEL OF
COMMUNICATION
EUGINE WHITE (1960)
– Who tells us that communication is circular
and continuous, without a beginning or end.
– He also points out that although we can
assume that communication begin with
thinking, communication can actually be
observed from any point in the circle.
WHITE’S MODEL OF COMMUNICATION