PEPSICO COMPANY

HISTORY OF THE ORGANIZATION

• 1902- launched the Pepsi cola company.

• Building strong franchise system was one of the Caleb’s greatest achievement.
• Local Pepsi cola bottler, entrepreneurial in spirit and dedicated to the product success.
• Famous car racing driver Barney Oldfield endorsed Pepsi in newspaper ads.
• Pepsi cola enjoyed 17 unbroken year of success.
• 1905- new logo was designed.
• 1988- Pepsi entered into the Indian market.
• Know as the largest soft drink in the world.
 PROFILE OF THE PRODUCT
• World’s largest beverage company
• There are eight brands of Pepsi in India and all are different in taste, color, and in flavor also:

Pepsi
Mirinda
7UP
Mountain Dew
Slice
Tropicana
Eversses soda
Aquafina water
 MISSION, OBJECTIVE, AND STRATEGIES OF THE ORGANIZATION

Mission:
Their mission was to be the world’s premier
consumer products company focused on
convenient food and beverages. They pursue to
produce financial reward to investor as they
provide opportunities for growth and
enrichment to their employee. Everything they
do they strive for honesty, fairness and integrity.
Objective:
There responsibility is to continually improve all
aspect of the world in which they operate-
environment, social, economics.
There objective is to put action through program and
focus on activity that benefit the society, and a
commitment to build shareholder value by making this
company as a truly sustainable company.

Strategies:
Competitive analysis(provide both strength and
weakness) is the strategy used by Pepsi company.
Competition from local players and fake products are
the major issue Pepsi is facing. In the market of soft
drinks, the main competitor of Pepsi is Coca-Cola.
 POLICIES FOLLOWED

Respect for human right

Community and stake holder engagement.  Forced labor

Diversity and inclusion  Wages, work hour and benefit

 Land rights and water resources
Freedom of association and collective
 Healthy lifestyle
bargaining.
 Guidance and reporting for employees
Safe and healthy workplace
Work place security
Organizational Structure
 FUNCTION OF VARIOUS DEPARTMENT AND THEIR MANAGERS

1. Production Department- This department is responsible for production according to the requirement of
customer.
 
2. Administration and personnel department -It deals with the overall matter of the company and takes
different action for increasing the performance of the company.
 
3. Sales and Marketing Department- This department make different effort to increase the sale of the
company.

4. Financial Department- It deals with the financial matter of the company. This department controls the
cost and price of the product produced in the company.
 SWOT ANALYSIS

STRENGTH: Weakness:
Product diversity  Low pricing
Extensive distribution channel  Over dependence on Wal-Mart (American
Competency in mergers and acquisition multinational retailer)
Successful marketing and advertising  Much weaker brand awareness and market share
campaign in the world beverage market compared to Coca-
Complementary product sale. Instaed of coca Cola
cola )  Too low net profit margin.
Employees are also motivated  Doesn’t not offer any type of incentive to its
It also sponsor sports, music concert and retailer
walks  It target only young customer in their promotion
Opportunities:
Growing beverage and snack
consumption in emerging market
Increasing demand for healthy food
and beverages
Further expansion through
acquisition
Bottled water consumption growth
Savory snack consumption growth
 Threats:
 Changes in consumer taste
 Water scarcity
 Decreasing gross profit margin
 The government policies and changing requirement of
customers can affect the operation of the company.
 Increased competition from Coca-Cola.
 
 SIGNIFICANT FACTOR OF SUCCESS

 Sweeter
has a big advantage on the sip test as Pepsi is sweeter than coke. It is like citrusy flavor burst rather
than the vanilla taste of coke.
 Global presence
It is also sold globally in the whole world.
 Licensed bottler
Its bottling structure also permits the firm to take advantage of vast growth opportunities all over the
world.
 High utilization of the fixed asset.
PepsiCo bottling system allows it to operate on a global scale while preserving a local approach.

 Cont.

 Sweeter Retail and distribution network

It has a strong network of a convenience store, fast food fountain, vending food store and restaurant,
etc., globally.
 Product innovation capabilities
It provides different product lines according to the specific needs, preference, and taste of the
customer.
 Well recognized brand name.
Brand recognition is an important feature affecting its competitors. It's a brand name recognized by
90% of the world today itself.
 PRODUCT PROMOTIONAL MEASURE

 Radio
 They promote their product through radio.
 T.V
 Hoarding
 Road sign
 Sticker
 Neon light.
 Promotion of sales
 Company promote their product in different colleges and school’s café and sponsors their sports
events and other extra curriculum activities for getting promoted.
 TRAINING MEASURES

Providing training and development programs.

Make sure that everyone who works with them has the resources they need to learn more
and build their careers.
They can have some fun along the way. they want.
They inspire and motivated the employee to be the best they can be.
Strengthening the important area of business performance,
Giving emphasis on employee development plans,
Internal talent management, leadership development for managers and employee
performance management.
 SYSTEM FOLLOWED FOR PURCHASE OF MATERIAL

Buy at lowest price, reliable with desired quality and service.

Maintains a high inventory turnover.
Maintains the specified material quality level and uniformity of quality tends to efficient and effective
operation
Maintain a good relationship with the supplier
 HRD MEASURE

 Creating an environment of learning and development

There are a few things that are important to motivate your staff. They create an environment for the employees is
to trust and respect for each other. A learning environment is important for employee development and
motivation for a good salary. Providing employees with a learning environment, it ensures that employee
receives continuous learning and fast growth in their work.

 Training policies
They are trained for three months after recruiting and also pay them salaries after three months they become part
of the firm. They also give training to the existing employee depending upon the condition.

 Employee engagement
It is also an important factor in employee motivation. To ensure that employee doesn’t feel frustrated company
use employment engagement programs to make them motivated. Employees of one nation are sent to another
nation to learn their culture. Such a program can be a key to employee satisfaction.

 Payment and reward

This helps them in keeping the employee happy and satisfied. It is important to pay the employee fairly if the
company wants to attract an efficient worker. Besides financial compensation, pensions, healthcare and holidays
are also considered important for employee compensation.
 MANPOWER PLANNING

To look out for the well being of all employees of the company.
Provide leadership and direction to the employees of the company
Career development planning for employees.
Ensure through training of nationwide employees.
Provide employee with solution to their problem
Evaluate and retain those employees who are asset to the company.
 FUTURE PLAN FOR GROWTH OF THE ORGANIZATION

Product: Planet:
 Reduce added sugar  Positive water impact
 Reduce saturate fat  Lower carbon emission
 Reduce sodiumIncrease positive  Source sustainably
nutrition  Achieve zero waste to land fill
 Halve waste food
 Recyclable packaging
People:
 Advance respect for human right
 Support diversity and working caregiver
 Spur prosperity
 ADVANTAGE AND DRAWBACK OF ORGANISATION STRUCTURE.

It shows the management structure of the organization at a look. It can also display other organizational
structures, such as relationships between companies with common or affiliated ownership.

Organisational charts are used to visualize and plan company reorganizations

It provides reference for employees to help them understand their role in the organization, who they report
to, and who reports to them.

Counting other information, such as headshots, telephone numbers and email addresses allows the
organisation chart to also function as an employee directory.
 RECOMENDATION

The sales department should introduce some changes in its marketing activities
Exclusive outlets are loosing because of irresponsible salesman and their improper
behaviour.
The number of vans should be increased so that the total outlets, might be covered properly.
Grievances of dealer and consumer often do not reach to the concern authority.
company should make hindrance free arrangement for its customers/retailers to make any
feedback or suggestions as and when they feel.
New policy for the company should be introduced before the competitors launch those
policies.
 MODIFICATION

Customer is the king because he has got various choices around him. If you are not capable of
providing him the desired result he will definitely switch over to the other provider. Therefore to
survive in this cutthroat competition, you need to be the best. Customer is no more loyal in today’s
scenario, so you need to be always on your toes. So, should provide the product what customer expect
for them.
Thank
YOU