GENERATING BUSINESS IDEAS

“Try not to
become a
man of
success.
Rather
Considerations in generating
business ideas:
1. Examine existing goods and services
• Are you satisfied with the product?
• What do other people who use the
say about it?
• How can it be improved?
• Innovate and invent
 2. EXAMINE
PRESENT AND
FUTURE NEEDS.
 3. EXAMINE HOW
THE NEEDS ARE
BEING SATISFIED.
4. EXAMINE THE
AVAILABLE RESOURCES
5. READ MAGAZINES, NEWS
ARTICLES, INTERNET ABOUT NEW
PRODUCT TECHNIQUES
Key Concepts in Selecting a Business Idea
• In screening your ideas, consider
the ff:

1. CAPITAL
2. LOCATION OF THE BUSINESS
3. DEMAND FOR
THE PRODUCT
4. HOW IS THE DEMAND MET?
5. PERSONAL BACKGROUND &
EXPERIENCES
6. LEGALITY
7. INTEREST AND EXPERTISE
 a marketing practice of creating a
name, a symbol or design that
identifies and differentiates product
or services from the rest
A GOOD PRODUCT CAN:
 DELIVER MESSAGE CLEARLY
 CONFIRM CREDIBILITY
 CONNECT TO TARGET PROSPECT
 MOTIVATE BUYERS
 CONCRETIZE USER LOYALTY
TIPS TO PUBLICIZE YOUR BRAND:

1. DEVELOP A TAGLINE
2. DESIGN
A LOGO
3. WRITE A BRAND MESSAGE
 SELECT A KEY MESSAGE TO COMMUNICATE ABOUT
YOUR BRAND
4. SUSTAIN BRAND QUALITY
 DELIVER A PROMISE OF QUALITY THROUGH YOUR
BRAND
5. PRACTICE CONSISTENCY
SWOT ANALYSIS
 A MANAGERIAL TOOL USED TO ASSESS THE
ENVIRONMENT
 USED TO GATHER IMPORTANT INFORMATION
WHICH IS THEN USED IN STRATEGIC PLANNING
1. It is a business practice of creating
a name, symbol or design that
identifies and differentiates
product or services from the rest
a. branding c. Product design
b. marketing d. servicing
2. It is a short, catchy statement that
is meaningful, impressive, & easy
remember.
a. message c. tagline
b. Business d. motto
phrase
3. It is a symbol that represents the
business and consistent with the
tagline.
a. design c. poster
b. logo d. Brand name
4. It refers to the creation of new
products that meet the new
demands of the market.
a. innovation c. production
b. concoction d. invention
5. A managerial tool used to assess
the environment.
a. innovation c. production
b. SWOT analysis d. invention
FILL-IN THE BLANKS.
6. Examine present and
future________.
7-8. _______magazines, news
articles and internet about
new_______techniques.
9. Examine existing goods and_____.
10. Examine available_________.
11-17. Considerations in screening
your business ideas
18-20. Tips to publicize your product