BS B A D M 5 0 3 – PL A N

AND MANAGE
C O N F ER EN C ES
 Establish a promotion strategy that reaches
required number of target participants

Don’t rely on one method of communication during

your conference
TOPIC 2 –
Use a variety of promotional material and an
PROMOTE integrated marketing approach that includes:
CONFERENC • Post
E •
•
Email
Telemarketing
• Websites
• Advertising
• Online calendars
• Networking through industry
• Or relevant business publications.
Establish a Start to promote your conference early
You may be seeking to attract busy people, so you will need to
Promotion get the conference date in their calendars early.

Strategy That
Timeline for promotions will be dependent on the size and
nature of your conference. There may also be seasonal
considerations that will mean you need to adjust your timeline.
Reaches For example, if the conference was to be held near a large social
event “Commonwealth Games”; you will need to adjust your
Required promotional strategy and timeline.

Number of
Target
Participants
 Develop a conference title that will
capture the interest of your audience.
Generate excitement by building on
the conference benefits. These may be
networking, fun, convenience,
education, give away items, discounted
items, or vouchers.
Sell the benefits: Make sure to sell the
benefits of your conference to meet
Why should I attend the conference? the target audience needs. Consider
allowing networking opportunities in
the conference program.

/
Provide information on registration, Using Social Media to Promote Your It’s free – so use it – Facebook, Twitter,
cost, date and location. Conference: LinkedIn and Ning.

Establish a Promotion Strategy That Reaches

Required Number of Target Participants
 Set up
up a Facebook page –
people who like your
Use professional Encourage
Encourage comments
page will get a message
branding. and
and feedback.
on their page every time
you make an update.

Promoting the
Conference on Respond to
to comments.
comments. Announce
Announce speakers.
speakers.
Post photos of venues
and speakers.

Facebook

Make your posts Create a link from your

personal – show your blog to your Twitter
excitement. page.
Establish a Promotion Strategy That Reaches
Required Number of Target Participants
Develop a conference title that will capture the interest of
your audience. Generate excitement by building on the
conference benefits. These may be networking, fun,
convenience, education, give away items, discounted items,
or vouchers.
Why should I attend the conference?
Sell the benefits: Make sure to sell the benefits of your
conference to meet the target audience needs. Consider
allowing networking opportunities in the conference
program.
Provide information on registration, cost, date and location.
 Promoting the Conference on Twitter:
• Register your conference name, as your
username (may need to shorten)
• Use your logo as your profile picture
• Tweet everything!
• Start conversations with others – get excited
• Ask people to retweet information
• Have a conference #hashtag to use in tweets, so
you can monitor the activity.

Prepare Publicity Material in Accordance With Promotion Strategy and

Budget Allocation/s, and Despatch Within Designated Timelines
 There is never enough publicity

Good publicity helps, but bad publicity hurts

Sell the sizzle, not the steak

Seven Rules
For Publicity Push the ‘hot’ buttons
Success
Build enthusiasm

Do it all

Lead them by hand.

Prepare Publicity Material in Accordance With Promotion
Strategy and Budget Allocation/s, and Despatch Within
Designated Timelines

Brochures and Point of sale

Advertisements Posters
flyers items

Merchandising Videos Press release E-Marketing

Social media Billboard

release advertisement.
 Protect Your Brand
and Logos
Protect your Brand: Sometimes it is worth the
investment to enlist a design specialist to
produce your publicity material. The quality is
representative of your brand.
Logos: Once again, it’s a good investment to
have a logo designed professionally. Your logo
should communicate your conference purpose.

(https://pixabay.com/en/tree-structure-networks-internet-200795/)