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July 2020
Overview
• Duration: 1 - 3 months
• Target Channel:
• Wholesaler
• End-user
• Target Sales:
• No of units: 4,000
• Measurement:
• Sales report MoM
• Data capturing from link
• Budget:
• Starts from SAR 200,000
• (split ?)
Incentive: WholeSaler – Scenario 1
Discount Tiers:
1. SAR 150,000 for 100 units gets 10% discount i.e. SAR 15,000
2. SAR 112,000 for 75 units gets 5% discount i.e. SAR 5,600
3. SAR 75,000 for 50 units gets 3% discount i.e. SAR 2,250
Measurement:
Sales report
Application form from wholesaler representative
Budget:
Cost for vouchers: SAR XXX,000
Cost for promotion: SAR XX,000
2. Highest % Growth
Top 5 highest % growth in order intake during promotion period
Prize = XX
Measurement:
Sales report
Application form from wholesaler representative
Budget:
Cost for Prizes: SAR XXX,000
Cost for promotion: SAR XX,000
Awareness via social media For each 10 filled forms from Required details:
platforms & via shop sellers. the same buyer, buyer will
receive gift/coupon from 1- Name of wholesaler
Sellers are incentivized to do so. Grundfos.
2- Seller Details:
Name, mobile number, ID
3- Country
End user will approach our
dealers to buy pump:
There will be a field in the
4- Identify communication channel:
1- online via distributors
2- online through e-stores
form that indicates the seller
usercode.
WhatsApp, sms
3- offline via auth. Dealers
4- offline via sub-dealers
Measurement:
Sales report
Application form from end user
Budget:
Cost for Prizes to end user: SAR XXX,000
Cost of Prizes to Seller: SAR XXX,000
Cost for promotion: SAR XX,000
Dealer Installer/Buyer
Tier 3
Order value over SAR XX,000 and get
3% voucher