MANAJEMEN STRATEJIK

Strategic Management

DEFINISI

 sekumpulan keputusan dan tindakan yang menghasilkan

perumusan (formulasi) dan pelaksanaan (implementasi)
rencana-rencana yang dirancang untuk mencapai sasaran-
sasaran perusahaan (Pearce & Robinson)

suatu proses menentukan tujuan jangka panjang

organisasi, membuat keputusan dan mengalokasikan
sumber daya untuk mencapai tujuan organisasi (Stewart
Howe)

proses . . . . .
 Siapa yang bertanggungjawab
terhadap penyusunan perencanan
stratejik ?

2
 Visi

2020 08 09 10 11 2030
4
PROSES MANAJEMEN STRATEJIK
PROSES MANAJEMEN STRATEJIK

HILL & JONES

Management Strategic

An Integrated Approach
 TUJUAN

Analisis Analisis
Eksternal SWOT Internal
Kesempatan & Pilihan Strategi Kekuatan &
Ancaman Kelemahan

Tkt. Fungsional

Tkt. Business

Tkt. Global
feedback
Tkt. Korporasi

Implementasi Strategy

Design Struktur Matching Design sistem

Organisasi Strategy, struktur pengawasan
& Kontrol

Managing Strategic
Change
 JOHN ARGENTI

Practical Corporate Planning

 Form Planning Team

Objectives and
targets

Forecasts and Gaps

Strengths and Threats and

Weaknesses Opportunities

Alternative Strategies

Selected Strategies

Evaluation

Action Plans

Monitoring
 PEARCE – ROBINSON
STRATEGIC MANAGEMENT
Formulation, Implementation and Control
 Company Mission,
SM Model Social Resp.,
and Ethics
External Env. Possible ?
(Remote, Industry Internal Analysis
Operating)
Desired ?

Strategic Analysis and Choice

Long-term Generic and Grand

Objectives Strategies

Short-term Functional
Policies
Objectives Tactics

Organizational Structure,
And Culture

Major Impact Strategic Control,

Minor Impact Innovation
FRED & FORREST R. DAVID
FRED & FORREST R. DAVID
SWOT ANALYSIS

 Strength
 Weakness
 Opportunity
 Threat

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 Bourgeois III

Numerous
Numerous
environmental
environmental
opportunities
opportunities
overcome
grow
weaknesses

Critical internal Substantial

Critical internal Substantial
weaknesses Internal
weaknesses Internal
strengths
strengths

restructure diversify

Major
Major
Environmental
Environmental
threats
threats

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Hirarki (jenjang) pengambilan keputusan

 Alternatif 1

Tingkat
Korporasi/bisnis

Strategy
Strategy Strategy
Produksi - Strategy Tingkat
Keuangan/ Hubungan fungsional
Operasi / Pemasaran
Akunting Karyawan
Litbang
 Alternatif 2

Tingkat Tkt.
Korporasi Korporasi

BISNIS BISNIS BISNIS Tkt.

1 2 3 bisnis

Strategy
Strategy Strategy
Produksi - Strategy Tkt.
Keuangan/ Hubungan
Operasi / Pemasaran Fungsional
Akunting Karyawan
Litbang