ClickSend

Student Name
Description of Click Send
 SMEs are the small and medium enterprises who work for
the products or services at an initial level.
 Revenue of the organization is $6.49 million.
 The business has growth of 362.07%.
 Head office is existing in the Perth.
 The number of employees for organization is 40.
 The industry of the organization is marketing and
communications.
 The following is link for the website.
https://www.clicksend.com/au/.
 Products of Click Send
 Products are
 Email marketing tools,
 Bulk SMS gateways and the FAX,

 Rich messaging services and Post.

 There are amazing tools of marketing in the company.

 The key products of the company are including SMS
gateways, Rich Messaging, MMS gateway, Email
gateway, Voice gateway, Online Post and Fax gateway.
External marketing environment
of Australian SME
 External marketing environment can be
assessed through PESTLE analysis.
 Political: Stable political environment
supported by the economic relationships
with different brands.
 Economic: Demand for the higher marketing

services.
 Social: People focus more on the short-cuts

and cost effective outcomes.

External marketing environment
of Australian SME
 Technological: Cost reduction, more
websites and online forums for services.
 Environmental: Environmental Acts.

 Legal: Laws of disability and

discrimination as well as consumer
privacy.
Three Key Opportunities
 Economic growth,
 High level of public
consumption,
 Conducive atmosphere
to investment,
 Geographically located
close to the neighboring
countries.
 Three Key Threats
 Lack of financing,
 Low productivity,
 Lack of managerial
capabilities,
 Lack of access to
management and
 technology as well as
heavy regulatory
burden.
 Recommendations for One
Opportunity
 Economic stability is selected as opportunity.
 Australia still has certain areas offering great investment
opportunity.
 “Pure investment” strategies are viable options in many
areas.
 Investors for this are investing as early as possible with a
minimum “money-down” payment and then selling prior
to completion are gaining substantial profits.

 Recommendations for One
Threat
 Lack of managerial skill is threat selected.
 Organize a brainstorming meeting and also
one-on-one meetings.
 Connect possibilities to their desires.
 Engage your team by asking for their input
and to share their ideas. 
 Make them feel part of journey to success
 Communication
 The communication for the issues for SMEs can be
made through various sources.
 The first one is the verbal communication.
 The videos and the online discussions can be made
through going live.
 Company annual reporting.
 Calling the community stakeholders and inside the
organization stakeholders for a meeting and taking
feedback on company performance monthly.
Conclusion
 ClickSend is selected in this study who
aims at bulk SMS and Email marketing
services providing in Australia.
 Focus on managerial capabilities.
 Company will select verbal and non-verbal
communication for their action planning
and communication.
References
 TEMPERLEY, N. C., GALLOWAY, J. & LISTON, J. 2004. SMEs in Australia's high-
technology sector: Challenges and opportunities. Canberra, Australia: Australian
Electrical and Electronic Manufacturers’ Association (AEEMA) and CSIRO .
 HOSSAIN, L. 2001. Enterprise Resource Planning: Global Opportunities and
Challenges: Global Opportunities and Challenges , IGI Global.
 MACGREGOR, R. C. & KARTIWI, M. 2010. Perception of barriers to e-commerce
adoption in SMEs in a developed and developing country: a comparison between
Australia and Indonesia. Journal of Electronic Commerce in Organizations (JECO), 8,
61-82.
 SEIDEL, R., SHAHBAZPOUR, M. & OUDSHOORN, M. 2006. Implementation of
sustainable manufacturing practices in SMEs–Case study of a New Zealand furniture
manufacturer. Katholieke Universiteit Leuven: Leuven, Belgium .
 SEIDEL, R., SHAHBAZPOUR, M. & SEIDEL, M. Establishing sustainable
manufacturing practices in SMEs. 2nd International Conference on Sustainability
Engineering and Science, Talking and Walking Sustainability, 2007.
Thank You