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Chapter 11
Krishna G. Palepu, Paul M. Healy and Erik Peek, Business Analysis and Valuation: 5th IFRS Edition
© Copyright Cengage Learning EMEA 2019
MOTIVATIONS FOR MERGER OR ACQUISITION
• There are a number of reasons why a firm may choose to merge with
or acquire another one, including:
– Economies of scale
Krishna G. Palepu, Paul M. Healy and Erik Peek, Business Analysis and Valuation: 5th IFRS Edition
© Copyright Cengage Learning EMEA 2019
MOTIVATIONS FOR MERGER OR ACQUISITION, CONTINUED
• Diversification
Krishna G. Palepu, Paul M. Healy and Erik Peek, Business Analysis and Valuation: 5th IFRS Edition
© Copyright Cengage Learning EMEA 2019
MOTIVATION FOR THE DUPONT-DANISCO MERGER
Krishna G. Palepu, Paul M. Healy and Erik Peek, Business Analysis and Valuation: 5th IFRS Edition
© Copyright Cengage Learning EMEA 2019
ACQUISITION PRICING
• It is crucial for the analyst to determine the appropriate price to pay for
the target firm. Following are the methods used:
Krishna G. Palepu, Paul M. Healy and Erik Peek, Business Analysis and Valuation: 5th IFRS Edition
© Copyright Cengage Learning EMEA 2019
ACQUISITION PRICING, CONTINUED
• Earnings multiples:
– Forecasting earnings
• Compare with and without merging companies
– Determining the price-earnings multiple
• Both pre- and post-merger forward PE multiples are
possibilities
– Limitations of price-earnings valuation
• PE models focus on immediate increases in earnings or
earnings growth, but do not easily incorporate all benefits
Krishna G. Palepu, Paul M. Healy and Erik Peek, Business Analysis and Valuation: 5th IFRS Edition
© Copyright Cengage Learning EMEA 2019
ACQUISITION PRICING, CONTINUED
Krishna G. Palepu, Paul M. Healy and Erik Peek, Business Analysis and Valuation: 5th IFRS Edition
© Copyright Cengage Learning EMEA 2019
DUPONT’S PRICING OF DANISCO
Krishna G. Palepu, Paul M. Healy and Erik Peek, Business Analysis and Valuation: 5th IFRS Edition
© Copyright Cengage Learning EMEA 2019
ACQUISITION FINANCING AND FORM OF PAYMENT
– Information problems
• Asymmetric information levels between management and
shareholders may cause investors to misinterpret the form of
financing.
Krishna G. Palepu, Paul M. Healy and Erik Peek, Business Analysis and Valuation: 5th IFRS Edition
© Copyright Cengage Learning EMEA 2019
ACQUISITION FORM OF PAYMENT
– Tax effects
• Cash received by target shareholders triggers capital gain
(loss) recognition, while receiving shares of the acquiring firm
defers recognition of gain (loss).
– Transaction costs
• Incurred when target stockholders sell stock received under
consideration for their shares in the target
• If the bidder offers cash, target stockholders won’t face these
costs.
• Not significant for investors planning to hold acquirer’s stock
following the acquisition.
Krishna G. Palepu, Paul M. Healy and Erik Peek, Business Analysis and Valuation: 5th IFRS Edition
© Copyright Cengage Learning EMEA 2019
ACQUISITION OUTCOME
Krishna G. Palepu, Paul M. Healy and Erik Peek, Business Analysis and Valuation: 5th IFRS Edition
© Copyright Cengage Learning EMEA 2019
PURCHASE PRICE ALLOCATION
Krishna G. Palepu, Paul M. Healy and Erik Peek, Business Analysis and Valuation: 5th IFRS Edition
© Copyright Cengage Learning EMEA 2019
VALUATION METHODS IN A PURCHASE PRICE ALLOCATION
• Cost approach
– Least preferred approach
• Market approach
– Most appropriate for frequently traded assets
• Income approach
– Direct cash flow forecast method
• Especially useful for financial assets
– Relief-from-royalty method
• Especially useful for brands, patents, technology
– Multi-period excess earnings method
• Especially useful for customer relationships
Krishna G. Palepu, Paul M. Healy and Erik Peek, Business Analysis and Valuation: 5th IFRS Edition
© Copyright Cengage Learning EMEA 2019
DUPONT-DANISCO PURCHASE PRICE ALLOCATION
€40
€35
€30
€25
€20
€15
€10
€5
€0
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Krishna G. Palepu, Paul M. Healy and Erik Peek, Business Analysis and Valuation: 5th IFRS Edition
© Copyright Cengage Learning EMEA 2019
CONCLUDING COMMENTS
• There are many motivations for firms to merge with or acquire others.
Krishna G. Palepu, Paul M. Healy and Erik Peek, Business Analysis and Valuation: 5th IFRS Edition
© Copyright Cengage Learning EMEA 2019