CELL-PHONE

BUSINESS
PLAN PRESENTED BY
: LAKSHYA
JINDAL
What is business plan?
 It’s written document describing
the nature of the business, the sales
and marketing strategy, and the
financial background, and
containing a projected profit and
loss statement
EXECUTIVE SUMMARY OF THE
BUSINESS:
Excellent Cell Phone distributor is a leading and standard
phone distributor that will be based within Montreal, Canada
to retail cell phones to our various clients.

We are in business to produce and retail a variety of phones to

our various customers. We also intend to offer other products and
service as well to our customers such phone accessories

We are happy because we intend to have an extremity over our

competitors now and in the future, we intend to ensure that we
have the best phone brands and we will ensure that we are well
stocked with our different varieties so as not to run out of
varieties for our customers quicker than we should provide to the
stores in Montreal.
We take our business structure very seriously and we have
hired the employees that are the right fit for our company. We
know that having competent and experienced employees who
not only understand the market but the business and our
ideologies as well will lead to us being able to achieve our
desired goals and objectives in quick time.
Because we know the importance of having the best customers,
we intend to ensure that our employees remain well motivated.
We are going to ensure that our employees are well paid better
than what their colleagues in similar start-ups such as ours in
this industry are getting. Also, we intend to ensure that our
employees enjoy other tassels benefits and are rewarded for
hard work.

As soon as the call from stores will come we will try to solve
there problems on the spot and if any product is not delivered in
proper condition will be replaced.
Our Products and Services:
•Sale of Cell Phones
•Sales of mobile hardware and
accessories applications
• maintenance services and
repairs
• mobile applications
• mobile money services
MISSION: To become no.1

In order to achieve our goal, we intend to remain active

in the business by daily coming up with new brands of
gadgets intended to excite our customers and to come
up over competitors.

OUR VISION
STATEMENT:
Our vision is to be known for our top brand cell phones
and to be the leading and to be the topmost most
distributor in Montreal
MARKETING AND SALE STRATGIES:

The marketing and sales strategies that we intend to adopt for

Excellent Cell Phone distributor:
Ensure that we place advertisements in local newspapers and
magazines
Ensure that Excellent Cell Phone distributor is listed in offline
and online directories.
By advertising on social media platform – Facebook, Twitter,
Insta -gram – to thoroughly advertise our products and
services
Encourage our loyal customers to refer us to others

strategie
s
Expertise:
Our strength lies in the fact that we are providing our various
stores really durable and high quality phones which is far
better than what they were getting elsewhere.
Also, we have a structured distribution which has allowed us to
be able to meet up with demands no matter the order or
emergency.
We have hired experienced employees who understand the
cell phone industry and also have had the experience working
in cell phone  stores and even they know what is required in
taking our phone distributor to the height it intends to achieve.

we not only boost our distributing services but that we are

strong enough to sustain and expand into the whole shops of
Montreal as well as Canada .
 Weaknesses:
weakness is the fact that we are offering basic services and
as such need to remain active in researching for a new
products and accessories so that no competitor can easily
overtake our business.

Payment Options:
we prefer to ensure that we offer payment options that will suit the
different preferences of our customers. The payment options that
will be offered to our customers are:
•Payment via cash
•Payment via cheque
•Payment via credit card/debit card
•The above payment options were carefully chosen and will work
with no hitches for any of our customers as well as for our business
Roles and Responsibilities
Chief Executive Officer
Responsible for the overall strategic direction of Excellent Cell
Phone Shop
Communicates and ensures the implementation of the vision
and objectives of the organization to employees
Manager
Ensures that the cell phones come in intact without damage
and
Carries out an inspection on every products that comes in
Accountants
Prepares all financial statement and information of the money.
Ensures that the book is balanced monthly against that of the
bank
Sales Team
Helps to increase sales and gives product tiny information.

Truck Driver
Ensures that the truck is driven to and every shop we are
dealing within Montreal
Supervises the loading and offloading of supply and
equipment and assists where necessary
Carries out maintenance of the truck and reports major
defects to the admin manager.