WELCOME

TO
OUR
PRESENTATION
 TEAM
SHADOW
NAME MEMBERS ID
MD MASUM BILLA 171-11-5447
AYSHA AKTHER MUMU 171-11-5446
AYSHA RAHMAN LUBANA 171-11-5425
SUMAIYA BINTA AZIZ 171-11-5422
ASHRAFUL MIA TUSHER 171-11-5382

TOPIC: THE FAMILY AND SOCIAL CLASS (CHAPTER – 10)

Family Decision Making and
Consumption Roles
Dynamics Of Husband and Wife Decision Making

Role Of Children In Family Decision

Dynamics Of Husband and Wife
Decision Making
Role Of Children In Family Decision
 TRADITIONAL FAMILY LIFE CYCLE
Traditionally the life cycle, illustrated a progression of stages through which families passed. Five
basic Stage :-

Bachelorhood

Dissolution Honeymooners

Post-
parenthoo Parenthood
d
BACHELORHOOD

• Young single adult living apart

from parents.
 HONEYMOONERS
• Young married
couple.
• Don’t have kids
and
• No savings
• Expense
 PARENTHOOD

• Married couple with

at least one child
living at home.
POST-PERENTHOOD

• An older married couple with

or without children living at
home.
• When child gain bachelor
stage that time is post-
parenthood.
 DISSOLUTION

One surviving spouse

 MARKETING AND THE TRADITIONAL FLC

FLC stage is an important consideration

for vacation marketing.
 Clothing, Fashion and shopping
Clothing is relevant to marketers today,
because most people dress to fit their
image and their own social-membership.
• Fashion is an important
• Fashion is a popular variable in social class.
expression in a certain time
and context, especially • Social class of their customers
in clothing, footwear, lifestyl base to ensure that they send
e, accessories, makeup, message through advertising.
hairstyle and etc.
SAVING, SPENDING AND CREDIT
 SOCIAL CLASS AND COMMUNICATION
A division of a society based on
social and economic status.

Communication is the act of conveying meanings from one entity or group to

another through the use of mutually understood signs, symbols, and semiotic
rules.