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2
Individual Behavior
15th Global Edition
Chapter Robbins and Judge
Learning
Learning
• •Involves
Involveschange
change
• •IsIsrelatively
relativelypermanent
permanent
• •IsIsacquired
acquiredthrough
throughexperience
experience
Key
KeyConcepts
Concepts
• •Unconditioned
Unconditionedstimulus
stimulus
• •Unconditioned
Unconditionedresponse
response
• •Conditioned
Conditionedresponse
response
Key
KeyConcepts
Concepts
• •Reflexive
Reflexive(unlearned)
(unlearned)behavior
behavior
• •Conditioned
Conditioned(learned)
(learned)behavior
behavior
• •Reinforcement
Reinforcement
Key
KeyConcepts
Concepts
• •Attention
Attentionprocesses
processes
• •Retention
Retentionprocesses
processes
• •Motor
Motorreproduction
reproductionprocesses
processes
• •Reinforcement
Reinforcementprocesses
processes
Key
KeyConcepts
Concepts
• •Reinforcement
Reinforcementisisrequired
requiredtotochange
changebehavior.
behavior.
• •Some
Somerewards
rewardsare aremore
moreeffective
effectivethan
thanothers.
others.
• •The
Thetiming
timingofofreinforcement
reinforcementaffects
affectslearning
learningspeed
speedand
andpermanence.
permanence.
Fixed-ratio
EXHIBIT 2-4
© 2003 Prentice Hall
2–15
Inc. All rights
Intermittent Schedules of Reinforcement
EXHIBIT 2-5a
© 2003 Prentice Hall
2–16
Inc. All rights
Intermittent Schedules of Reinforcement
EXHIBIT 2-5b
© 2003 Prentice Hall
2–17
Inc. All rights
Contrast the Three
Components of an Attitude
Evaluative statements or judgments concerning
objects, people, or events
Three components of an attitude:
The emotional or
feeling segment
of an attitude
The opinion or
belief segment
of an attitude An intention to behave
in a certain way
toward someone or
something
3-18
Copyright © 2013 Pearson Education
Compare and Contrast the Major Job Attitudes
Job Satisfaction
A positive feeling about the job resulting from an
evaluation of its characteristics
Job Involvement
Degree of psychological identification with the job
where perceived performance is important to self-
worth
Logical Empowerment
Belief in the degree of influence over the job,
competence, job meaningfulness, and autonomy3-19
Copyright © 2013 Pearson Education
Compare and Contrast
the Major Job Attitudes
Organizational Commitment
Identifying with a particular organization and
its goals, while wishing to maintain
membership in the organization.
Three dimensions:
Affective – emotional attachment to
organization
Continuance Commitment – economic value
of staying
Normative – moral or ethical obligations
3-20
Copyright © 2013 Pearson Education
Compare and Contrast
the Major Job Attitudes
3-21
Copyright © 2013 Pearson Education
Compare and Contrast
the Major Job Attitudes
Employee Engagement
The degree of involvement with,
satisfaction with, and enthusiasm for
the job.
Engaged employees are passionate
about their work and company.
3-23
Copyright © 2013 Pearson Education
Define Job Satisfaction
and Show How It Can Be Measured
Job satisfaction
A positive feeling about a job resulting from
an evaluation of its characteristics
Two approaches for measuring Job
Satisfaction are popular:
The single global rating
The summation of job facets
3-24
Copyright © 2013 Pearson Education
Identify Four Employee Responses to Dissatisfaction
3-25
Copyright © 2013 Pearson Education
Define personality, describe how
it is measured, and explain the factors
that determine an individual’s personality
Extraversion,
Agreeableness,
Conscientiousness,
Emotional stability,
Copyri
ght ©
2013
Pears
on
Educa
Copyright © 2013 Pearson Education 5-30
tion,
Inc.
Identify other personality
traits relevant to OB
Importance of Values
Values lay the foundation for the
understanding of attitudes and
motivation.
Values generally influence attitudes and
behaviors.
We can predict people’s reactions based
on understanding values.
Copyri
ght ©
2013
Pears
on
Educa
Copyright © 2013 Pearson Education 5-32
tion,
Inc.
Define values, demonstrate the importance
of values, and contrast terminal
and instrumental values
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ght ©
2013
Pears
on
Educa
Copyright © 2013 Pearson Education 5-33
tion,
Inc.
Identify Hofstede’s five value
dimensions of national culture
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ght ©
2013
Pears
on
Educa
Copyright © 2013 Pearson Education 6-36
tion,
Inc.
Explain attribution theory and list the three
LO 2 determinants of attribution
Copyri
ght ©
2013
Pears
on
Educa
Copyright © 2013 Pearson Education 6-39
tion,
Inc.
Explain attribution theory and list the three
LO 2 determinants of attribution