A

PROJECT REPORT
ON

MARKET ASSESEMENT OF BHARTI

AXA LIFE INSURANCE IN
BHUBANESWAR

BIJAYA KUMAR SHA

Regd-0806277034
 ULIP PLAN

TRADITIONAL PLAN
PLAN
TAX SHARING

PENSION PLAN
PLAN
 Objective of the study

The main objective of the study is to know
assess the market by bharati axa life
insurance in Bhubaneswar and suggestion
for future development
 To know the awareness of BHARATI AXA LIFE
INSURANCE

 To know the customers' requirement for

investment in bharati axa life insurance

 To study and find out the non investors

preference for insurance products

 To find out the customers' awareness about

the services of bharati axa life insurance
 Why we need insurance
 Protection
 Retirement
 Saving and investment
 Tax benefit
 BHARATI AXA LIFE
INSURANCE
 BHARATI AXA LIFE INSURANCE is a joint venture
between Bharti, one of India’s leading business
groups with interests in telecom, agri business and
retail, and AXA, world leader in financial protection
and wealth management. The joint venture
company has a 74% stake from Bharti and 26%
stake of AXA.
 The company launched national operations in
December 2006. Today, They have over 5200
employees across over 12 states in the country.
 Research methodology
 Sampling
Keeping the research objective in mind
150 respondents were chosen using
simple random sampling technique for
the selection of respondents for the
study and were administrated to the
structured questionnaire and consider
for analysis.
 Method and tool of data
collection
 The information considered of two kinds of data.
 (i) Primary Data
 (ii) Secondary Data
 Primary Data:
 Primary data were collected from the customers of
the Bhubaneswar to know their behavior towards
investment and satisfaction level towards insurance
policy by putting questionnaire to the customers.
 Secondary Data:
 The secondary data was collected from various
bibliographical sources. These data were collected
from books, records, articles in the magazines,
various reports and booklets of the company,
monthly and annual journals.
 Limitation of the report
 Firstly, the short span of time could not permit me to have
an in-depth study regarding Investors behavior and
preference
 The research study was carried out only at Bhubaneswar.
 Validity and Reliability of the data depends on the
truthfulness of the responses from the public.
 It is difficult to generate the main findings since the
sample size is small.
 Some Investors also hesitate to give data or ever hesitate
to answer questionnaire
 Contradictory responses of name customers were a
limitation to drawn necessary conclusion.
 Data collection ,data analysis
& interpitetion
Age group of different respondents (150)

SL. no Age of respondents No of responds

1 20-25 15
2 26-35 32
3 36-50 52
4 50-60 30
5 Above 60 21
6 total 150

No of responds

60

50

40
30
No of responds
20
10

0
20-25 26-35 36-50 50-60 Above 60

1 2 3 4 5
 EDUCATIONAL QUALIFICATION OF THE
RESPONDANTS

Sl no Educational No of respondents Per. of respondents

qualification

1 Under graduate 30 20
2 Graduate 45 30
3 Post graduate 50 34
4 Other 25 16
5 Total 150 100

No of respondents

50
45
40
35
30
25
20
15
10 No of respondents
5
0
Other
graduate

Graduate

graduate
Under

Post

1 2 3 4
 Occupation of the respondent (150)
occupation No of respondent Percentage of
S.l NO respondent
1 Non working 0 o%
2 Public servant 25 16%
3 Private firm 35 24%
4 business 55 37%
5 professional 21 14%
6 other 14 9%
7 total 150 100%

total 100%
7

150

othe r 9%
6

14

professional 14% Percentage of

5

21 respondent o%
37% No of respondent 0
business
4

55

Private firm 24%

3

35
Public 16%
2

servant 25
 Income level of the respondent (150)
Income level perNo of respondent Percentage of
s.l no annum respondent
1 Lees then 1lakh 35 23%
2 1lakh to 3lakh 54 36%
3 3lakh to 5lakh 21 14%
4 Above 5lakh 4o 27%
5 total 150 100%

35
4o Lees then
Above 5lakh 1lakh
4 1
27% 23%

21
3lakh to 5lakh 54
3 1lakh to 3lakh
14% 2
36%
Non insurance investor performance for the different investment option

Name of the investment No of respondent

s.l no
1 Share market 22
2 Insurance sector 0
3 Mutual fund 15
4 Fixed deposit 44
5 Other source 9
6 total 90

Other sorece
5 Share market
1

Insurance
sector
2

Fixed deposit Mutual fund

4 3
Represents investment in insurance plan

s.l no Insurance plan No of respondent

1 Term plan 11
2 Endowment plan 10
3 Money back plan 14
4 U.l.i.p 25
Total 60

No of respondent

30
25
20
15 No of respondent
10
5
0
Term plan

back plan
Endowment

U.l.i.p
Money
plan

1 2 3 4
 Brand awareness of bharti axa life insurance (150)
no Customer response No. of respondent Percentage of
respondent
1 yes 130 86%
2. no 20 14%
3. total 150 100%

No. of respondent

1 yes
2 no
 Source of awareness (150)_

s.l no source No of respondent % of respondent

1 Presentation of3o 20
company
2 Financial advisor 22 16
3 Friend and relative 15 10

4 advertisement 48 32
5 Other source 15 10
6 Don’t know 20 14
7 Total 150 100
.
6

Don’t know

20

13
5

Other source 15

10
4

advertisement
48

32
Friend and
3

15

10

relative
Financial
2

22

15

advisor
Presentation
1

20
0

of company

0 20 40 60 80 100

No of respondent % of respondent
lease rate the fallowing insurance company in order to performance of investment?

SL NO INSURANCE COMPANY NO OF RESPONDANT % OF RESPONDANT

1 LIC 60 40%
2 ICICI PRUDENTIAL 30 20%

3 BAJAZ ALLIANZ 15 10%

4 BHARTI AXA LIFE 20 14%
INSURANCE

5 MAX NEW WORK LIFE 25 16%

6 150 100

70
60
50
40 % OF RESPONDANT
30 NO OF RESPONDANT
20
10
0
ALLIANZ
LIC

WORK LIFE
BHARTI AXA
PRUDENTIAL

BAJAZ

MAX NEW
INSURANCE
LIFE
ICICI

1 2 3 4 5
 Have you invest in bharati axa life
inusurance

SL.N INVE NO.O % OF

O STME F RESP
NT RESP ODE no.respodent

ODE NT
NT
140
120
100
80

1 YES 20 13% 60
40
no.respodent

20

2 NO 130 87% 0
yes no

1 2

TOTA 150 100

L %
 Degree of
satisfaction (20)
s.l no level No of respondent

1 Low 4
2 Average 6
3 high 10
Total 20

No of respondent

12
10
8
6 No of respondent
4
2
0
Low Average high

1 2 3
 Findings:
►Majority of Insurance Investors willing to invest
their disposable income in ULIP followed by Money
back, Endowment Plan, Term plan.

► amongst those non-insurance investors, mostly

fixed deposit regarded as investment option
followed by share market, mutual fund, others,

► Brand awareness of BHARATI AXA LIFE INSURANCE

is good in the capital city of Bhubaneswar.
 Conclusions:
 From all the above analysis it can be
concluded that though there are plenty of
options for investment available for the
people, still then insurance industry regarded
as the better option of investment for the
investors. As it has captured the mind set of
our general Indian public because it is a short
term as well as long term investment and
high return. So, that it has a strong
investment process
 Recommendations:
►The company is only targeting the customers
who are in urban, semi urban areas. It should
look forward to the customers in the rural areas.

►The Company should tie up with local banks so

that the sales can be improved.
 The company should try to increase its
penetration levels so that it can be reach out to
many prospective customers.
► Customer friendly documentation.
Thank you