Core Values, Philosophy, Vision,

Mission and Objectives

CFLM 1

BATOCONG,ALFRED,B. MAPHILO
 CORE VALUES
• Core values are traits or qualities that you
consider not just worthwhile, they
represent an individual's or an 
organization's highest priorities, deeply he
ld beliefs
, and core, fundamental driving forces.
They are the heart of what your
organization and its employees stand for
in the world.
• Core values are intrinsic to form the
vision of your organization that you
present to the world outside of your
organization. Your core values are
fundamental to attracting and
retaining the best, most contributing
employees.
• Core values define what your organization
believes and how you want your organization
resonating with and appealing to employees
and the external world. The core values should
be so integrated with your employees and their
belief systems and actions that clients,
customers, and vendors see the values in
action.
• For example, the heart and core value of
successful small to mid-sized companies is
evident in how they serve customers. When
customers tell the company that they feel
cherished by the business, you know that your
employees are living your core value of
extraordinary customer care and service. 
• Core values are also known as
guiding principles because they
form a solid core of who you are,
what you believe, and who you are
and want to be going forward.
 VISION STATEMENT
• Vision statement is an aspirational
description of what an organization
would like to achieve or accomplish in
the mid-term or long-term future. It is
intended to serves as a clear guide for
choosing current and future courses of
action.
 MISSION STATEMENT
• Mission statement is a written declaration of an
organization's core purpose and focus that normally
remains unchanged over time. Properly crafted mission
statements
• (1) serve as filters to separate what is important from
what is not,
• (2) clearly state which markets will be served and how,
and
• (3) communicate a sense of intended direction to the
entire organization.
• A mission is different from a vision in
that the former is the cause and the latter
is the effect; a mission is something to be
accomplished whereas a vision is
something to be pursued for that
accomplishment. Also called company
mission, corporate mission, or corporate
purpose.
 OBJECTIVE
• Objective is a specific result that a person or system
aims to achieve within a time frame and with available
resources.
In general, objectives are more specific and easier to
measure than goals. Objectives are basic tools that
underlie all planning and strategic activities. They serve
as the basis for creating policy and evaluating
performance. Some examples of business objectives
include minimizing expenses, expanding internationally,
or making a profit
 DEFINITION OF TERMS
• Respect – A feeling of deep admiration for someone or
something elicited by their abilities, qualities, or
achievements.

• Care – The provision of what is necessary for the health,

welfare, maintenance, and protection of someone or
something.

• Norms – A standard or pattern, especially of social behaviour,

that is typical or expected.
 DEFINITION OF TERMS
• Traditions – Bodies of belief, stories, customs and usage handed
down from generation to generation with the effect of an
unwritten law.
 
• Courtesy - A manifestation or expression of consideration and
respect for others

• Customs – Established usage or social practices carried by

tradition that has obtained the force of law.
 DEFINITION OF TERMS
• Values – implies rating a thing highly for its intrinsic worth. It
also refer to things, person, ideas or goals which are important to
life; they enable us to direct, understand, and evaluate our lives.
Thus, they refer to our ideals and our principles by which we
live. Further, values are those which we like, approve, esteem,
enjoy and prize.

• Solidarity – Unity or agreement of feeling or action, especially

among individuals with a common interest; mutual support
within a group.