MARKETING

MARKETING MIX AND PRODUCT MIX of

ON

Faculty / Guide From

Mr. Abhishek Gupta swara
MBA 1st year
 INTRODUCTION
 Fastrack is a fashion accessory retail brand in India.
 The company was launched in 1998 as a sub-brand of
Titan Watches.
 In 2005, Fastrack was spun off as an independent brand
targeting the urban youth and growing fashion industry in
India.
 The founder of Fastrack Mr. ‘Abdul Mahir ‘ .
 Headquarters – United States
 Brand Ambassador – Virat Kohli
 MARKETING MIX
Marketing Mix of Fastrack covers 4P’s which are :-

Product

Place 4P Price

Promotion
 EXTENDED 7 P
Product
Physical
Price
Evidence

7 P’s
Process Place

Promotion
People
 PRODUCT
• The most famous products include the watches and
sunglasses.
• Fastrack has different types of watches ranging from
digital, analog, dual time, chronograph etc. Similarly
there are designer sunglasses and optical frames in
offerings for its consumers.
 PRICE
• Fastrack has mostly priced its products on a
competitive scale.
• The products of Fastrack has huge following among the
urban youth and have characteristic of being price
sensitive.
• It has adopted midlevel pricing strategy.

• Rs - 1500 Rs - 3500
 PLACE
• Fastrack has its presence in many urban centre across the
country.
• The parent brand Titan had already established its presence
across the nation. This has helped Fastrack in the initial stages
to have a wider reach in the market.
• Also the brand utilizes the large format chain stores like
Westside, Shoppers Stop, Central etc. to make the products
available to the consumers.
 PROMOTION
• Fastrack has been unique and aggressive as far as brand
promotion is concerned.
• Trendsetter, cool, fashionable, youth centric themes are some
of the adjectives that is associated with Fastrack.
 PRODUCT MIX
WATCHES SUNGLASSES BAGS ACCESSORIES
Guys Watches Gender Specific Backpack Guys Belts
Girls Frame Specific Bifold Guys Wallets
Watches
Lens Colour Clutch Girls Wallets
Teens Watches Specific
Hobo
Smart
Watches
.

THANK YOU