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THE GAMING

ENTERTAINMENT
INDUSTRY
OBJECTIVES
After this lesson, you should be able to:
 Describe the various activities related to the
gaming industry;
 Define the terms used in the gaming industry;
and
 Explain how gaming entertainment is converging
with other aspects of the hospitality business.
Gambling enthusiast may have very well
heard that the Asian casino gaming industry,
both in the online and offline realms, has
been expanding and opening its doors to
new development in recent years.
Macau certainly comes to mind as a leading
casino gaming destination being that it is the
largest gaming market in all Asia. However,
many gamblers (especially those in the
West) are surprised to hear just how large
the casino market has become in the
Philippines.
The casino industry in the Philippines is
thriving, and the Philippines has become
one of the most desirable casino destination
in Asia.
Political stability, steady economic
growth, ability to weather the recent
Asian financial crisis, and as educated
and reliable workforce have made the
Philippines an attractive gaming
investment location (Gushin, 2000).
The uniqueness behind the current
prosperity of the gambling industry in the
Philippines is the government aggressive
support by establishing a government entity.
PAGCOR (Philippine Amusement and
Gaming Corporation), whose responsibilities
include overseeing all legalized gaming
operations and regulating gaming-related
activities. Along with incentives and benefit
programs to boost casino investment,
progressive industries, modernization and
upgrading of existing casinos are expected
to entice more lucrative Asian players.
Casino Operations in Asia
China
Philippines
Singapore
Taiwan
The casino gaming industry is clearly an
important provider of jobs, wages and taxes
to the world’s economy. The jobs created
are well paying which match the national
average wage and exceed average wages
of several other industries.
Casino gaming relies more heavily than
most industries in domestic labor and
domestic suppliers. Casino operations are
relatively labor intensive, thus they create
more direct jobs than those in other
industries.
The casino entertainment industry, a
relatively new part of the hospitality business,
has some controversial elements to it. The
majority of people found a visit to a casino
enjoyable and entertaining and have no
objections to gaming entertainment business.
Philippines Casino
1. Angeles City
 Casino Filipino Angeles is in the Century
Resort Hotel Complex, MacArthur Highway
Balibago, Angeles City and is open daily 24
hours. The casino’s 42, 651 square foot
gaming space feature 408 gaming
machines and 57 table and poker games.
The property has one restaurant and a
hotel with 66 rooms.
Casino Filipino Mimosa is located at
2059 Mimosa Drive, Mimosa Leisure
Estate Clark Field Angeles City and is open
weekdays from noon – 6 A.M., weekend 24
hours. The casino’s gaming space features
109 gaming machines and 24 table games.
The property has two restaurants, two bars
and a hotel with 332 rooms.
Hotel Stotsenberg, Casablanca Casino is
strategically berthed within the cities of Angeles
and San Fernando, just 5 minutes away from
the Diosdado Macapagal International Airport.
Lavishly furnished, there are 154 Deluxe and
studio rooms, 52 Executives and Presidential
Suits that offer unobstrussive yet warm service.
The casino offers popular table games like
Baccarat and Blackjack. Bands, jazz Artists and
Las Vegas-Style performers provide live
entertainment that enhances the total
Casablanca experience.
2. Bacolod City
Casino Filipino Bacolod is located in
Golden Field Commercial Complex,
Singka, Bacolod City and is open daily
from noon-4 A.M. The casino’s 10,405
square foot gaming space features 274
gaming machines and 15 table games. The
property has 4 restaurants and a hotel with
72 rooms.
Slot Machine Arcade-Bacolod is a casino
in Lourdes Center, Lacson Street, Bacolod
City, Western Visayas. The casino’s
gaming space features eighty-nine gaming
machines.
3. Cebu City
Waterfront Cebu City Hotel and Casino
is located at the center of the Queen City of
the South, one of the Philippines’ famous
landmarks.
Located 30 minutes from Mactan
International Airport, and a stone’s throw
away from the city’s financial district and
best attractions, Waterfront Cebu City Hotel
& Casino is the place to go and stay.
From 562 inviting guest rooms and signature
restaurants, to a grand Casino that’s open 24
hours a day, plus the Cebu International
Convention Center CICC developed, the largest
convention center in the Visayas and Mindanao,
the Hotel easily inspires action, pampers the
modern traveller, and fulfills excitement. It takes
pride in its commitment in providing excellent
gracious Filipino Hospitality.
4. Davao City
Casino Filipino Davao is in Grand Regal
Hotel Km. 7, Lanang Davao City, Southern
Mindanao. The casino’s 11, 868 square
foot gaming space features 200 gaming
machines and 20 table games. The
property has one restaurant and a hotel
with 217 rooms.
5. Laoag City
Casino Filipino laoag is located at the
resplendent For Ilocandia Resort Hotel in
Ilocos Norte. The Casino Filipino reflects
the local color and natural allure of the
region known for its white sand beached
alluring azure waters.
Casino Filipino Laoag, which ,merges world
class gaming with first class service, is a
favorite haunt of tourist from Hongkong and
Taiwan. It truly lives up to reputation as the
“Jewel of the North”.
6. Lapu-lapu City
Casino Filipino Mactan is located literally
a stones throw away from the airport
terminal, Waterfront Mactan brings the
hotel to your doorstep when you fly to
Cebu, yet it is only 15minutes away from
Mactan’s white sandy beaches and
30minutes to Cebu City’s financial district.
164 soundproof deluxe rooms, from
delightful poolside rooms to grand executive
suits, Waterfront Mactan has all the
accommodation options you would expect
from a grand hotel. Our Ambassador floors
offer a higher level of personalized butler
service, superior accommodation, upgraded
facilities and amenities.
7. Manila
Casino Filipino Heritage is located at
EDSA cor. Roxas Boulevard, Pasay City
and is open daily 24hours. The casino’s 21,
316 square foot gaming space feature 500
gaming machines and 507 table games.
The property has four restaurants and a
hotel with 448 rooms.
Casino Filipino Pavilion located at the
classy Manila Pavilion hotel, Casino
Filipino-Pavilion is regarded as Manila’s
“one-stop” amusement center. Guests can
also warm a lucky seat at any of the
casino’s gaming tables or opt to play for
higher stakes in the privacy of VIP rooms.
Hyatt Casino Hotel is one of the newest
hotels in Manila and Casino Filipino-Hyatt
is the hottest addition to the Casino Filipino
family. It hosts first-class amenities, top-
notch service and exhilarating gaming
options. Casino Filipino-Hyatt Manila is a
must see for every visitor of the
cosmopolitan city of Manila.
Slot Machine Arcade-Ronquillo is
located along Ronquillo Street and Avenida
Street, Manila. The casino’s gaming space
features 369 gaming machines.
8. Olongapo City
Casino Filipino Olongapo, no other place
could be more inviting than the Olongapo
City, where the thriving Subic Freeport can
be found with its diverse recreational
facilities like the Subic Yacth Club, Subic
Marina, Subic Aqua Sports, Grande Islands
and top-rate golf courses.
And to top it all is the world class Casino
Filipino-Olongapo branch located in the
city’s entertainment hub, a world in its own,
offering first-class entertainment, endless
amusement options and service unique to
“Asia’s Friendliest casino”.
9. Paranaque City
Casino Filipino Paranaque, setting at the
former 2nd floor VIP area is The Jetsetters
International VIP Club. While the Gold VIP
Room and the Silver VIP Room are now
known as the First Class and Business
Class, respectively.
The Platinum Room is now Airport Casino’s
Forum Hall. And, live band performances
and sing-along sessions will still surge ala-
Club Moulin Rounge at Club Horizon. Right
in the heart of a city where airplanes
ubiquitously alight, take-off and taxi on the
runway is the Airport Casino-the terminal not
just for busy flyers but also for players who
still look for the best in gaming and
entertainment.
10. Tagaytay City
Casino Filipino Tagaytay. The casino,
which captures the feel of 19th century
Cavite, is a tribute to Philippine history and
culture aside from being one of the
country’s top.
POSITIONS IN GAMING
ENTERTAINMENT
Careers in the gaming entertainment
industry are unlimited. Students of the
industry who understand the
multidisciplinary needs of the business find
five initial career tracks in hotel operations,
food and beverage operations, casino
operations, retail, and entertainment
operations.
1. Hotel Operations
The room and guest services
departments offer the most opportunities for
students for hospitality management. The
positions include:
Reservationist
Front desk clerk
Housekeeping staff
Valet attendant
Bell attendant
Door attendant
2. Food and Beverage Operations
Gaming entertainment has a foundation of
high-quality food and beverage service in a
wide variety of styles and concepts. There
are many career opportunities in restaurant
management and the culinary arts.
Gaming entertainment properties are
typically very large and contain numerous
food and beverage outlets, including a
number of restaurants, hotel room service,
banquets and high-end signature
restaurants.
Receptionist
Food attendant
Cashier
Bartender
Chef
3. Casino Operations
Casino operations jobs fall into five
functional areas:
Gaming operations staff (slot machine,
technicians, table game dealers)
Casino Service staff (security, purchasing,
maintenance and facilities engineers)
Marketing staff (public relations, market
research, advertising professionals)
Human resources staff (employee
relations, compensation, staffing, and
training specialists)
Finance and administration staff (lawyers,
accounts payable, audits, payroll, and
income control specialists)
4. Retail Operations
The increased emphasis on non-gaming
sources of revenues in the gaming
entertainment business demands an
expertise in all phases of retail operations,
from store design and layout to product
selection, merchandising and sales control.
Negotiating with concession subcontractors
may also be a part of the overall retail
activities.
5. Entertainment Operations
Because of the increase competition,
gaming entertainment companies are
creating bigger and better production shows
to turn their properties into destination
attractions. Gaming entertainment properties
often present live entertainment of all sorts,
with deadline acts drawing huge audiences.
As a result of this emphasis on
entertainment, there exist career
opportunities for those interested in stage
and theater production, lighting and box
office management, and talent management
and booking.
SUMMARY
The casino industry has developed into
a new business called gaming
entertainment with the introduction of full-
service hotels, retail, and entertainment
offerings.
Gaming entertainment is strictly regulated
by state governments, and integrity
developed over time by these regulations is
necessary for the survival of the industry.
The Philippines is the second largest
casino operator in Asia and this greatly
attracts tourists from China, Hongkong and
Macau. The growth of the gaming and
tourism industry in the Philippines has
resulted in more job opportunities among the
students of hospitality management.
DEFINITION OF TERMS

Baccarat. This refers to the traditional


table game in which the winning hand
totals closest to nine.
Bet. This refers to the amount wagered or
put into play during a gaming activity.
Blackjack. This refers to the table game in
which the winning hand is determined by
whether the dealer or the player gets cards
that add up to a number closest or equal to
21 without going over.
Casino. This refers to the area in which
gaming activities take place involving table
games and slot machines.
Craps. This refers to table game played
with two dice.

Drop. The income from the sale of


chips
Gaming entertainment. This refers to
business that offer games of risk as a part
of a total package of entertainment and
leisure time activities including resort
hotels, various food service concepts, retail
shopping, theme parks, live entertainment,
and recreational pursuits.
Gambling. This refers to playing a game of
risk for the thrill of the action and the
chance of making money.
Handle. Is the total amount of money
bet.
Poker. This refers to a card game in which
participants play against each other instead
of the casino.
Roulette. This refers to a traditional table
game in which a dealer spins a wheel and
players wager on which number a small
ball will fall.
Slot machine. This refers to an electronic
gaming device.
Social gambler. This refers to a gambler
who plays a game of risk as a form of
entertainment and a social activity,
combining gambling with many other
activities during their visit.
Wager. This refers to the sum of money,
properly, or other compensation to be paid
to the person who wins a bet.
Win. This refers to the dollars won by the
gaming operation from its customers, the
net spending of customers on gaming is
called the win, also known as gross gaming
revenue.(GGR).
THANK YOU!
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