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2 Availability Of Heavy data
2 Routinely maintains enormous amounts of data about the
activities and preferences of their customers
2 Difficulty in finding business patterns that reveal the typical
behaviours of these consumers
2 These be behaviours can help the firms fine tune their
2 Marketing strategies
2 Reduce their risks
2 Effectively improve their bottom line

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2 Advances in the field of BI and data mining
2 Competitive business pressures and desire to use the existing
IT investments.

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2 A data ware house is a single centralized enterprise wide
repository that combines all the data from all legacy systems
and theoretically gives all users access to appropriate
information.

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 Operational Data staging Data
source system area presentation area DATA

Œervices :clean, Data Mart1

Dimensional
combine and
ŒEr extract atomic and Adhoc query
standardize conform summary data
access
dimensions load tools
based on a
No user query single
services process Report
writer
Data store
extract Flat files and DW bus Analytic
conforme applications
relational tables d facts
&dimensi
ons
Modeling
Forecasting
Processing Œcoring and
data mining
Œorting and
sequential load Data Mart
extract processing 2 access

Output
Input to the data From a data ware
Ware house through api for House for reporting
r
functional csklike
areas ssim misbifaas
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Etc.,
Cleaning consolidation and placement
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2 Time dependent
2 Non Volatile
2 Œubject oriented
2 Integrated

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2 DE- Normalization
2 Data mart
2 Meta Data

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2 Helps the organizations answer the following questions
2 Who are their best suppliers or most profitable customers
2 Œhould they extend credit to a particular customer
2 Which customers are likely to become profitable, when and to
what extent
2 How to optimally allocate resources to ensure profitability and
meet growth targets
2 What are the root causes for quality issues
2 What factors or combinations of factors are directly imparting
marketing campaigns

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 Closed Loop Model of data mining

Track transactions Analyze data with Œtatistical

through TPŒ functions OLAP, DŒŒ tools,
Data mining Tools, and |



Monitor The Construct a

Model through model using
training discover tools

Make a decision
using
prediction tools

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2 Track
2 Extracting
2 Transforming
2 Loading
2 Integrating data into a data ware house
2 Analyse
2 Using BI tools
2 Query and reporting
2 Multi dimensional analysis
2 Data mining

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2 Model
2 Forecasting
2 Optimization
2 Œcenario planning
2 Utilizing advanced analytic tools
2 Decide
2 Take Decision
2 Act

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2 Available for analysis
2 Ms-excel
2 Oracle
2 ŒPŒŒ
2 ŒAŒ
2 Intelligent Miner
2 Data Mind
2R

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