MEDIA AND INFORMATION LITERACY (MIL)

7. LEGAL, ETHICAL, AND SOCIETAL ISSUES

IN MEDIA AND INFORMATION (PART 1)

INTELLECTUAL PROPERTY
FAIR USE AND CREATIVE COMMONS

Mr. Arniel Ping

St. Stephen’s High School MIL PPT 12
Manila, Philippines Updated: October 29, 2016
 CURRENT EVENTS 1

UB: Mahigit P100-M halaga ng pirated DVD,

nakumpiska sa Quiapo, Manila
(Aug. 2, 2016). GMA News and Public Affairs. YouTube.
Retrieved on Oct 5, 2016, from
https://www.youtube.com/watch?v=bABC_7wOI5g
 CURRENT EVENTS 2

BT: Suspek sa Pamimirata ng mga Pelikula at TV

Series, Arestado
(Oct. 3, 2016). GMA News and Public Affairs. YouTube.
Retrieved on Oct 4, 2016, from
https://www.youtube.com/watch?v=BaALtvPAUnA
WHY IS DIGITAL PIRACY A CRIME?

(Source: www.quickmeme.com and www.imgflip.com)

 WHAT IS INTELLECTUAL PROPERTY?

refers to creations of the mind,

such as inventions; literary
INTELLECTUAL
PROPERTY (IP) and artistic works; designs;
and symbols, names and
images used in commerce

(Source: http://www.wipo.int/about-ip/en/)
INTELLECTUAL PROPERTY IS PROTECTED IN LAW
WHAT ARE THE DIFFERENT TYPES OF
INTELLECTUAL PROPERTY?
 WHAT ARE THE DIFFERENT TYPES OF
INTELLECTUAL PROPERTY?

TYPES OF IP

COPYRIGH TRADEMARK INDUSTRIA GEOGRAPHICA

PATENT
T S L DESIGN L ORIGIN
 TYPES OF INTELLECTUAL PROPERTY

TYPES OF IP DEFINITION
1. Copyright • a legal term used to describe the rights that
creators have over their literary and artistic
works
• books, music, paintings, sculpture and films,
to computer programs, databases,
advertisements, maps and technical drawings
 COPYRIGHT

Source:
http://www.slideshare
.net/DaeBogan/music-
publishing-copyright-
administration-in-the
-internet-age
COPYRIGHT
 VIDEO PRESENTATION

The Creative Industry: Artists' Intellectual Property Rights.

(2012). cictcreativecontent's channel. YouTube.
Retrieved September 19, 2016, from
https://www.youtube.com/watch?v=jA6q-jgyhgc
 REPUBLIC ACT 8293
INTELLECTUAL PROPERTY CODE OF THE PHILIPPINES
COPYRIGHT VALIDITY PERIOD
LITERARY WORKS During the lifetime of the author plus 50
years after death
ART 25 years from the date of creation
PHOTOGRAPHIC 50 years from publication
WORK
AUDIO- VISUAL 50 years from publication
WORK
 REPUBLIC ACT 8293
INTELLECTUAL PROPERTY CODE OF THE PHILIPPINES
COPYRIGHT VALIDITY PERIOD
SOUND 50 years from year recording took place
RECORDING
BROADCAST 20 years from date of broadcast
RECORDING
TRADEMARK Valid for 10 years and may be renewed for
a periods of 10 years
INVENTION Valid for 20 years from filing date
PATENT application
 CARTOON ANALYSIS

(Source: http://www.esa.int/About_Us/Law_at_ESA/Intellectual_Property_Rights/What_is_intellectual_property)
 TYPES OF INTELLECTUAL PROPERTY (IP)

IP DEFINITION
2. Patent • an exclusive right granted for an invention
• provides the patent owner with the right to
decide how - or whether - the invention can be
used by others
DESIGN
PATENT
APPLICATIONS
THE FAMOUS GRAVITY-DEFYING LEAN OF
MICHAEL JACKSON
PATENT
THE SHOES THAT MADE MICHAEL JACKSON’S ANTI-
GRAVITY LEAN POSSIBLE
 TYPES OF INTELLECTUAL PROPERTY (IP)

IP DEFINITION
3. Trademarks • a sign capable of distinguishing the goods or
services of one enterprise from those of other
enterprises.
TRADEMARKS
TRADEMARK INFRINGEMENT?
 TRADEMARK INFRINGEMENT?
Mars sues Hershey for trademark infringement over
MALTESER brand
 TYPES OF INTELLECTUAL PROPERTY (IP)

IP DEFINITION
4. Industrial • constitutes the ornamental or aesthetic
Design aspect of an article
• may consist of three-dimensional features,
such as the shape or surface of an article, or of
two-dimensional features, such as patterns,
lines or color
INDUSTRIAL DESIGN
INDUSTRIAL DESIGN
INDUSTRIAL DESIGN
DESIGN INFRINGEMENT?
PATENT OR INDUSTRIAL DESIGN INFRINGEMENT?
 TYPES OF INTELLECTUAL PROPERTY (IP)

IP DEFINITION
5. Geographical • signs used on goods that have a specific
Indications geographical origin and possess qualities, a
and reputation or characteristics that are
Appellations essentially attributable to that place of origin
of Origin
• most commonly includes the name of the
place of origin of the goods.
GEOGRAPHICAL INDICATIONS AND
APPELLATIONS OF ORIGIN
GEOGRAPHICAL INDICATIONS AND
APPELLATIONS OF ORIGIN
 VIDEO PRESENTATION: FAIR USE

Copyright and Fair Use Animation

.(2014). Common Sense Education. YouTube.
Retrieved September 19, 2016, from
https://www.youtube.com/watch?v=suMza6Q8J08
 FAIR USE
Fair use means you can use copyrighted
material without a license only for certain
purposes. These include:
Commentary
Criticism
Reporting
Research
Teaching
 FAIR USE

Guidelines for Fair Use

A majority of the content you create must
be your own.
Give credit to the copyright holder.
Don't make money off of the copyrighted
work.
VIDEO PRESENTATION: CREATIVE COMMONS

Creative Commons & Copyright Info

.(2012).Lifestyle & Living. YouTube.
Retrieved September 19, 2016, from
https://www.youtube.com/watch?v=8YkbeycRa2A
 CLASS ACTIVITY PART 2:

Read “The Intellectual Property Law of the

Philippines”,
Textbook pp.72- 75
 CLASS ACTIVITY PART 2:

Answer and discuss the following guide questions:

1. What are examples of copyright protected works
under the Philippine law?
2. What is the difference between original works and
derivative works?
3. What are examples of works not protected by
copyright?
 CLASS ACTIVITY PART 2:

Answer and discuss the following guide questions:

4. Why is it important to protect intellectual property?
5. As a student, how can you promote ethical use of
media and information?
REFERENCES

Media and Information Literacy by Boots Liquigan, Diwa

http://www.wipo.int/about-ip/en/
http://www.slideshare.net/DaeBogan/music-publishing-copy
right-administration-in-the-internet-age
https://www.legalzoom.com/articles/posting-cover-songs-on-
youtube-what-you-need-to-know
http://www.ipophil.gov.ph/images/Patents/IRRs/RepublicAct
8293.pdf
REFERENCES

https://www.thoughtstopaper.com/knowledge/design-patents
.php
http://fairuse.stanford.edu/overview/fair-use/what-is-fair-use
/
https://creativecommons.org/about/
http://www.gcflearnfree.org/print/blogbasics/copyright-and-
fair-use?playlist=Blog_Basics