MARKETRIX

Team Name – Talli Balli

Manish Dhamankar
Jayant Bahel
Nisheeth Pandey
 Affiliate
• Tie up with sites(popular film and men’s online portals) to show banner ads leading to the campaign website marketing
Online gifting
• Special site for Get wild this Valentine’s which will highlight the gifting
• Viral ads on sites like youtube, facebook and male centric sites. The ads can highlight the gifting proposition Viral ads
under the tagline – Get wild this Valentines’
• Dedicated channel on youtube Social Media
• Facebook page
• Twitter
Game-
• Facebook game on the lines of Prince of Persia where the protagonist has to search Wildstone deo to save Casanova
himself from the female enemy army. The deo acts as an energy boosters
Campaign - Get wild this Valentine’s
 User Profiling Model

With the increasing amount of Internet usage it is easier to find information regarding our target customers
their interests, aspiration ,societal standing, affiliations etc. This information can be leveraged to target
individual groups with more specific content which has a higher appeal to a specific group

New age media vehicle

Demographics of Youth Youth Interests popular amongst each Customer Engagement
sub group

Specific content which

Create strategic sub
appeals to each sub
segments
segment

This model ensures that Wildstone reaches out to each subgroup in a more persuasive manner
hence increasing the involvement level towards an ad campaign
 Suggestive User Profiling to Determine
Strategic Sub Segments for affiliate tie ups
As depicted below, internet users can be classified into sub segments based on their interests through their online activities

Arts &Entertainment
Romance & Relationships
Religion & Beliefs
Recreation & Sports
Music
Recreation Hobbies & Crafts
Games
Food, Drink & Wine
Fashion & Beauty
Family & Home 18-24
Cultures & Community
Countries & Regional
24-35
Computers & Internet
Education
Science & History
Schools & Education
Company
Profession Business /Professional Community
Alumni & School
0% 10% 20% 30% 40% 50% 60% 70% 80%

• The above graph gives us an idea of which genre of websites to target for tie-ups
The graph above illustrates the registration to online communities by the target segment
Source: India Online 2008, Juxt Consult
 Strategic Alliances and Partners: Recreation
Biking Enthusiasts
Techno Geeks

Cricket
Photography

Movies Social networking

 approximately 50000 units.
We expect the “Get wild this Valentine’s” campaign to generate new sales of
Affiliate
• Costs on the basis of sites linking in and position of ad, approximate marketing
costs in tune of Rs.100,000 per month
• Annual maintenance – Rs 2000 Campaign
• Site development – organize a competition in engineering colleges site
(prize money in tune with prizes in engineering college fests,
roughly Rs.15000)
Facebook
• Approx. Rs 500 per day, costing Rs.45000 for 3 months advertising
Costing