Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Developing Entrepreneurial
Creativity and Innovation
Topic 3
Developing Entrepreneurial Creativity and
Innovation
• Learning Outcomes:
– What is creativity?
– The process of creativity
– Barriers to creativity
– How to generate creative ideas
– Characteristics of creative individuals
Developing Entrepreneurial Creativity and
Innovation
• What is Creativity?
(1) Knowledge
Accumulation
(3) Ideas
Developing Entrepreneurial Creativity and
Innovation
Personal Beliefs
Over- Barriers to
Management Creativity Fear of Criticism
Stress
Developing Entrepreneurial Creativity and
Innovation
• Brainstorming
Rules of brainstorming:
• More ideas, the better
• Use other group ideas to
get more ideas.
• All ideas are welcome
• Criticism of ideas is not
allowed
Developing Entrepreneurial Creativity and
Innovation
• Forced Analogy
Kind of
relationship
can be forced
Developing Entrepreneurial Creativity and
Innovation
• DO IT
D – Define problem
O – Open mind and
apply creative
technique
I – Identify best
solution
T - Transform
Developing Entrepreneurial Creativity and
Innovation
• Mind Mapping
• Nominal Group
Developing Entrepreneurial Creativity and
Innovation
Invention:
Creating a new
product
Synthesis: Extension:
Combining separate Expansion/additi
parts into new whole Type of Innovation
formulation such as
on to existing
the Internet product lines
Duplication:
Replication of
existing product
by adding new
features.
Developing Entrepreneurial Creativity and
Innovation
• Sources of Innovation
– Unexpected Events
– New-Knowledge Concept
– Changes of Demographics
– Process needs
Developing Entrepreneurial Creativity and
Innovation
• Barriers to Innovation
– Organization does not encourage innovation
– Insufficient resources
Thank you