“A

“ASTUDY
STUDYOF
OFINCREASING
INCREASINGEMPLOYEMENT
EMPLOYEMENT
OF
OFIHM
IHMGRADUATE
GRADUATEIN
INRETAIL
RETAILSECTOR”
SECTOR”

GUIDED BY:
Mrs. Sujata Mathur
(Sr. Faculty & Coordinator)
SUBMITTED BY:

Julee Kumari
Enroll No. 1741115122
Mobile No. 8948966847
iamjuleesinghparihar@gmail.com
 
Jyoti Yadav
Enroll No. 1741115124
Mobile No. 8565982202
jyotiyadav2536@gmail.com
 
Mohd Afzal Hasan
Enroll No. 1741115149
Mobile No. 8808846266
afzalwantsmore@gmail.com
  RESEARCH METHODOLOGY

METHODS OF DATA COLLECTION

There are two types of data collection methods which are as following:-
Primary Research
Secondary Research

PRIMARY RESEARCH

Primary Research (also called Field Research) involves the collection of data that does not

already exist. This can be through numerous forms, including Questionnaires & Telephone

Interviews amongst others.

SECONDARY RESEARCH

Secondary research (also called desk research) involves the summary, collation and/or

synthesis of existing research rather than primary research, where data is collected from, for

example, research subjects or experiments.

 • In doing this research the both methods are being used.

• The Questionnaires are being prepared and filled by the people who are investing in

FMCG Sector.

The Secondary data is being collected from different magazines, newspaper & Journals. For the

Literature of review certain online journals has also been collected.

In doing this research the Questionnaire is used to collect the data.

SAMPLE:

A subgroup of the elements of the population selected for participation in the study.

SAMPLING UNIT:

The sampling unit in this research is all the people of Lucknow.

SAMPLE SIZE:

The Sample Size for this study is 100.

 OBJECTIVES OF THE STUDY

To understand the concept of employment in Retail Sector.

To know and understand the scope of IHM Graduates in retail Sector.

To identify the factors affecting retail sectors decision making process to hire IHM Graduates.

To conclude and suggest strategies for effective marketing of retail products.

 CONCLUSION
The consumer’s preferences are changing rapidity and becoming highly diversified. It is difficult

for the retail stores to satisfy all the needs of the customers. The most of the consumer’s want to

get some attractive prices, good schemes and offers on every purchases and a shopping comfort as

well. Those who are able to purchase their needs and want for a month in a bulk prefers to go to

the retail chains. Because of competitions in the market the branded formals are also became

cheaper so the younger generation prefers to purchase from the retail outlets of the brand the city.

Only the big retail chains are able to satisfy all these needs of the new age consumers whereas

there is still some consumers mostly of the old age are willing to purchase from the local kirana

store. Some of them have perception that these big stores are too costly to afford and some of them

are not able to make purchases in a bulk so they do not want to waste their time to go especially to

the big store for 2-3 items purchase.

THANK YOU