D I G I T A L A R T W O R K & P R I N T S

By Najam us Saqib Khan

01-322182-016
 OUR COMPANY
MISSION
Valuing our Customer’s Home by
delivering the finest art work to
fill walls of their home, office and
personal space.
Dealing directly with customer for
responsiveness & quality delivery
BRAND VALUE
Printable & Unique Arts
Custom made work
VISION
Embed the ‘creative element’,
inspiration and self-expression
in offering the art work to
customer by making a difference
in people’s live
OUR VALUES
Creativity & Innovation
Customer Commitment
Operational Excellence
WHO ARE WE?
Imagine – digital artwork and prints is an online

e-commerce-based business startup that aims to

deliver creative artwork to customer for their homes,

office and personal space.

The company will embed the ‘creative element’ while

offering the art work to customer looking at their need

to display art (i.e. office, home, personal or business

workplace), life style approach embedded with state of

art high-quality printing services at ‘ decent offering’

to customer and outperforming competition.

HOW Its MADE?
We bring colors in digital sketches by bringing life and

expression to our art!

 MARKETING
PRODUCT PRICE

Variable Pricing from Rs. 5000 – 15000 / Product

The products will be digital
paintings in sizes 12x16’, 16x24’ &,
Pricing varies for:
24x36’ sizes focused on various
• Art for commercial advertising uses
genres such as land scape, life,
• Art for collectors, galleries, public spaces, gifts,
nature, wildlife, abstract, sufism &
offices or homes.
spiritual and many more Genre,
• Art by type/style – abstract, landscapes, still life,
style and fashion
size and printing materials used.

PLACE PROMOTION

• Our website – A place where we will • Catalogs for Home Décor, Books & Arts store to

sell Art attract customers to online link

• Social media – A place where we will • Internet marketing (Website, Social media

interact with our audience and marketing, email marketing, SEO)

develop relationships • Trade shows / Art Exhibitions / seminars

• Door to door leaflets
• Direct selling / Personal contacts
 SWOT
A N A LY S I S

STRENGTH WEAKNESS OPPORTUNITY T H R E AT S

Quality and uniqueness Pricing and terms Consumer tastes / fashion, or Lack of consumer rebound after one
behavior (inclusion & acceptance of purchase
Availability Brand awareness and development
modern digital & contemporary art)
Established art sales shop online
Distribution channels where we our Sales Forecasting for home décor
products/services Low price art products available
Less Labor and raw materials cost to
online – that misdirects customer’s
Customization in Frame, Printing material, produce (i.e. print + package) our
perception about ‘original & creative’
dimension products
content to simple and plain digital

Potrait creation (Direct Customer Adaptability & provision to increase prints available online

Involvement) size of canvas to multifold

 0.85Mn PKR – Annual Net Profit
FINANCIAL 0.071Mn PKR / Month (Net Profit After Sales)

OUTLOOK Net Profit - Quarter wise (PKR)

4
Break Even Analysis
Initial Investment (PKR) 180,000
3

Sales Q1 (PKR) 93,000

2
Sales Q2 (PKR) 138,750
1
Break Even in end of Q2 51,750
- 100,000 200,000 300,000 400,000 500,000 600,000

Above figures are Net profit after Sales & Tax deduction

Financial Outlook
 Monthly Sales (per Quarter)
Sales outlook distributed into 4 Quarters
Monthly Sales (Quarter wise)

FINANCIAL Sales (No.s)

Sales Target (PKR)
Month (1-3)
20
90,000
Month (4-6) Month (7-9) Month (10-12)
25
112,500
40
180,000
60
270,000

OUTLOOK Printing Cost (PKR)

Packing Material Cost (PKR)
Salary + Utilities +Misc Cost (PKR)
24,000
5,000
27,000
30,000
6,250
27,000
44,000
10,000
27,000
54,000
15,000
27,000
Digital + Social Media Marketing
Expense (PKR) 3,000 3,000 3,000 3,000
Monthly Expense (PKR) 59,000 66,250 84,000 99,000
Monthly (Net Profit) - (PKR) 31,000 46,250 96,000 171,000
Net Profit (Quarter wise) - (PKR) 93,000 138,750 288,000 513,000

Initial Investment 180000

Digital Printer (MDF UV Printer - Cannon) 65000
One MDF Material 20000
Time Frame Material (Polystyrene material) 15000
Cost Social Media Pages marketing 10000
(PKR) Desktop Computer & Printer 60,000

Packaging Material 10000

Salary / Wages
Social media order receipt clerk 15,000
Utilities (Electricity / Internet) 10000
Monthly Sundry / Misc Expense 2000
Expense Packgaing Material
Financial Outlook (PKR) (Bubble Warpping / Brand printing on COD) -
per sale item 250

Digital & Social Media marketing Expense 3000

THANK YOU