INDO FOOD FAIR

SALAD BAR
INDO FOOD FAIR

CONCEPT PRESENTATION APRIL 2008 - ES

INDO FOOD FAIR

1. OBJECTIVE & DEFINITION

2. MERCHANDISE

3. ASSETS

4. TIME TABLE

CONCEPT PRESENTATION APRIL 2008 - ES

INDO FOOD FAIR
Objective &
Definition
Objective
 To offer specific menus to our customers
Merchandise

Asset Definition
Timetable  Traditional food : Assortment of origin  Padang Food
 Attractive Display : present in the traditional display
related to the food origin (plate/ dishes)

CONCEPT PRESENTATION APRIL 2008 - ES

INDO FOOD FAIR
Objective & ASSORTMENT :
Definition
1. EMPAL BALADO
Merchandise 2. TERUNG BALADO
3. TENGGIRI BALADO
Asset
4. AYAM BAKAR ¼
Timetable 5. RENDANG DAGING
6. GULE CUMI
7. GULE AYAM
8. SAYUR DAUN
SINGKONG
9. SAYUR NANGKA
10. PERKEDEL KENTANG
11. SAMBAL IJO
12. AYAM POP

CONCEPT PRESENTATION APRIL 2008 - ES

INDO FOOD FAIR
Objective & SPECIAL PACKAGE :
Definition
 TO GIVE A SPECIAL ATTRACTION ,
WE GIVE SPECIAL OFFER TROUGH
Merchandise MEAL PACKAGE

Asset
 PACKAGE 1 : RP. 7.500
 1 RICE + 1 VEGETABLES (DAUN
Timetable
SINGKONG OR SAYUR NANGKA) +
1 TELUR BALADO + 1 PERKEDEL
 YOU MAY CHANGE TO 1 RICE + 1
AYAM BAKAR + DAUN SINGKONG

 PACKAGE 2 : RP. 10.000

 1 RICE + VEGETABLES (DAUN
SINGKONG OR SAYUR NANGKA) +
AYAM GULE + PERKEDEL
 YOU MAY CHANGE TO 1 RICE + 1
RENDANG + 1 SAYUR

CONCEPT PRESENTATION APRIL 2008 - ES

INDO FOOD FAIR
Objective &
Definition
Assets
 USE PLATE TO EXPOSE THE CONCEPT
Merchandise
 GIVE ADDITIONAL DECORATION TO ADD ACCENTUATION OF
PADANG CULTURE
Asset

Timetable

CONCEPT PRESENTATION APRIL 2008 - ES

INDO FOOD FAIR
Objective &
Definition  TRIAL DATE : 30TH APRIL 2008

Merchandise  STORE PILOT : TAMAN MINI

Asset
 IMPLEMENTATION DATE : 7TH MAY 2008
 CATALOGUE PERIOD
Timetable
 STORE : ALL STORES

CONCEPT PRESENTATION APRIL 2008 - ES