DISTRIBUTION AND SUPPLIER ANALYSIS

 GSK has been recommended to use the multiple channel strategy in

order to reach the customers as the company serves at global level.

 Warehousing and Distribution (W&D) is an integral part of GSK supply

chain.

 The W&D Department has aligned all its activities and Ways of
Working with the GSK values and expectations.

 Whether the distribution will be direct (involving no middlemen), or

indirect (wholesalers, retailers etc.) its continue to reach GSK’s
customers more efficiently and effectively
 GSK ROUTE TO MARKET :

RETAILERS

RETAILERS
SUPER SUB
DISTRIBUTO DISTRIBUTO
RS R
WHOLESALE
S
WHOLESALE
CARRY &
RS
FORWARD
MANUFACTURI
WAREHOUSE AGENTS /
NG
COMPANY
OWNED DEPOTS RETAILERS

SEMI
DISTRIBUTO
WHOLESALE
RS
RS

WHOLESALE
RS
 CARRY &
MANUFACTURIN FORWARD AGENTS /
WAREHOUSE
G COMPANY OWNED
DEPOTS

 Route to market from its manufacturing units location .

 All the products and its variants are produced.

 Once the products manufactured, they are shipped to different

warehouse across the country.

 The product are then dispatched from the warehouse reaches

various carry forward agents and company owned depots in
various states in the country.

 The sales officers from different state places the orders for the
products and then dispatched to the specified location
 CARRY & FORWARD AGENTS /
COMPANY OWNED DEPOTS DISTRIBUTORS

 the product reach super distributors and distributors in next 24

hours.

 The super distributor : distributes the product to the retailer,

wholesalers and sub distributors

 The distributors : take care of the retailers , semi wholesalers and

wholesalers where the market is small compared to the super
distributors.

 The products eventually reached to the consumers from the

retailers and wholesalers
 Wholesalers And Distributors

GPs & Specialists

(individual/ group)

Private provider Private Hospitals Users / Patients

Wholesalers //
Distributors
Distributors
Wholesalers

Pharmacies

Bumi Agents And Hospitals

Public provider Non-Bumi
Users/ Patients
Suppliers
Clinics