Media and

Information
Literacy
Media and Information Literacy

Communication is from the Latin

term communicare which means “to
share” or “to divide out.” it may also
be thought to originate from another
Latin word communis, which mean
“working together.”
Media and Information Literacy

Media are the main ways that large

number of people receive
information and entertainment, that
is television, radio, newspaper, and
the internet.
(Oxford Learner’s Dictionaries)
Media and Information Literacy

Source of credible information in

which contents are provided though
an editorial process determined by
journalistic values and therefore
editorial accountability can be
attributed to an organization or a
legal person.
Media and Information Literacy

* It a means of distributing texts and

messages to a large mass of people.
• It carries a certain degree of
intellectual baggage or currency
with it.
• (The Penguin Dictionary of
Media Studies, 2007)
Media and Information Literacy

* It refers to the print medium of

communication, which includes all newspapers,
periodicals, magazines, journals and publications
and all advertising, therein, all billboards, neon
signs and the like, and the broadcast medium of
communication, which includes radio and
television broadcasting in all their aspects and all
other cinematographic or radio promotions and
advertising
Media and Information Literacy

MEDIA LITERACY
* This involves understanding and
using mass media in either an
assertive or nonassertive way,
including an informed and critical
understanding of media, what
techniques they employ and their
effects.
Media and Information Literacy

MEDIA LITERACY
* The ability to read, analyze,
evaluate and produce
communication in variety of media
forms, e.g. television, print, radio,
computer, etc.
Media and Information Literacy

MEDIA LITERACY
* Another understanding of the term
is the ability to decode, analyze,
evaluate, and produce
communication in a variety of
forms.
Media and Information Literacy

INFORMATION LITERACY
• Refers to the ability to recognize
when information is needed and
to locate, evaluate, effectively use
and communicate information in
its various formats.
Media and Information Literacy

TECHNOLOGY (Digital)
LITERACY
* This is the ability to use digital
technology, communication tools or
networks to locate, evaluate, use and
create information.
Media and Information Literacy
TECHNOLOGY (Digital)
LITERACY
* It also refers to the ability to
understand and use information in
multiple formats from a wide range
of sources when it is presented via
computers and to a person’s ability
to perform tasks effectively in a
digital environment..
Media and Information Literacy
TECHNOLOGY (Digital)
LITERACY
* Digital literacy includes the ability
to read and interpret media, to
reproduce data and images through
digital manipulation, and to evaluate
and apply new knowledge gained
from digital environments.