CREDENTIALS AT A GLANCE

Your Reliable Research Partner

In the Philippines

March, 2015
About I-View
• Organized in 2002
– Locally-owned, incorporated and
registered with the Philippine
Securities & Exchange
Commission (SEC) in June 2002
• A full-service market
research agency
– With more than 12 years of • Has an unparalleled
assembled
qualitative and quantitative group of research professionals
experience built on a solid with a cumulative market
domestic client base consisting research experience of more
of some of the country’s largest than 30 years who are committed
corporations and a growing to serve its partner clients to ensure
partnership with international efficient and effective product and
research agencies service delivery
 Mission
• I-View providesaccurate,
timely, cost-efficient and
highly reliable market
research studies that yield
actionable information thereby
contributing to the success of its
partner clients.
• I-View expands partnerships with
clients to ensure a sustainable
and stable employment for its
talented and dedicated staff.
Vision
• I-View is the premier locally
preferred and recognized
research group in the
country and the locally
preferred research partner of
research agencies in the
region.
• I-View creates innovative
ways to gather data that
are customized to the needs
of its individual partners.
Products and Services
 Consultancy
 Data Collection Services- nationwide, across
demographics using different
methods/approaches in different languages
- PAPI, CAPI, Telephone, Online, Intercept,
Mystery Shopping, Desk, Recruitment, FGD
moderation, Simultaneous Translation,
Transcription
 Data Processing
– Data Entry/Coding/Encoding/Data Table
Generation
– Statistical Analysis
 Report Writing and Graphical Display
 Qualitative and Quantitative Research Studies
Research Studies
Qualitative Quantitative: Quantitative: Quantitative:
Studies Product Brand and Customer
Development Communication Studies

• Focus Group • Concept testing • Ad Tracking Study • Mystery

Discussion shopping
• Name and logo • Usage, Attitude
• In-depth test and Image • Customer
interviews satisfaction
• Packaging test • PR/ Ad Evaluation
survey
Study
• Home Usage Test
• Ethnography • Intercept
• Retail
• Central Location studies
Audit/Pricing &
tests Store Check
• Brand Health
Industry Partners
MONDE NISSIN CORPORATION
(2002 – present)
• 12 years of partnership
• Qualitative and
quantitative studies
nationwide

PHILIPPINE SEVEN CORPORATION

(2007 – present)
• 8 years of partnership
• Quantitative studies conducted
among all stores
• From 300+ stores in 2008 to
more than 1000+ stores
nationwide in 2014
International Research Agency Partners:
Singapore
International Research Agency Partners

INDIA

THAILAND

JAPAN

INDONESIA
International Research Agency Partners

CHINA

HONG KONG

MALAYSIA
International Collaboration
Industry Exposure: Banking & Finance
Industry Exposure: Real Estate

Kingston Tower
Dev’t. & Mgt. Corp.
Industry Exposure: Fashion and Retail
Industry Exposure: Dining and Hospitality
Industry Exposure: Food and Beverage
Industry Exposure: Food and Beverage
Industry Exposure: Food and Beverage
Industry Exposure:
Pharmaceuticals and Personal Care

Organica Nutraceuticals, Inc.

Industry Exposure:
Pharmaceuticals and Personal Care
Industry Exposure: Transportation
Industry Exposure: Consumer Durables

Puyat Flooring
Products, Inc.
Industry Exposure: Telecoms and Services
Industry Exposure: Media and Advertising
Industry Exposure: Media and Advertising

OP COMMUNICATIONS, INC. BIG TOP

Our Strengths, Our Edge
 In-house field implement
- Exclusive to I-View
- Young, career-driven individuals due to potential career growth
and promotion within the company
- Continuous training
 Nationwide capabilities and regional network
- Established network of field researchers/recruiters for all
demographics
- Established partnerships with research agencies in the region
 Cost efficient
- Compared to multinationals, better value for your investment
 Quick turn-around time
- Flat organization, faster decision making for faster service
Our Strengths, Our Edge

 Customized Research
- Tailor fit research design to individual needs
 Extensive experience in various industries
 Your investment helps continue providing employment to young
people who enjoy doing research
Contact Us
MS. LISSA PUNZALAN
BUSINESS DEVELOPMENT MANAGER
Telephone No. :+ 632-637-3558
Tele Fax No.: + 632-634-3787
Email: lpunzalan@i-viewresearch.com
Office Address: 1007 Citystate Centre
Condominium 709 Shaw Blvd., Pasig City
1600, Philippines
Visit us at: www.i-viewresearch.com