Semiotics and Text Analysis

Objectives:

During the students learning engagement, they

will be able to:
know the
 Semiotics

- involves the study not only of

what we refer as ‘signs’ in
everyday speech, but of anything
which ‘stands for’ something else
 Signs consist of:

Signifiers + signified =
SIGNIFICATION
 SEMIOSIS
is any form of activity, conduct,
or process that involves signs,
including the production of
meaning
Two Main Emphases of Current
Semiotic Theory
subjective aspect of
signification
social aspect of signification