RESEARCH PROPOSAL

TOPIC: CUSTOMER PREFERENCE TOWARDS

KITCHEN TREASURES CURRY POWDER

BY
ANJANA N C
INTRODUCTION
The project work entitled “A study on consumer preference
towards kitchen treasures curry powder in Ernakulam district”
the brand kitchen treasures is manufactured and marketed by
Intergrow brand Pvt. Ltd. it is 100% subsidiary of Synthite
group. This study is basically to understand the overall
performance of brand kitchen treasures in Ernakulum district.
Customer survey helps to gather information on brand's sales
volume, sales trends, evaluate the competition, getting real
time data and improving performance trends.
Review of literature
• Singh (1995) on his study
“Factors influencing consumer preferences for type of milk supply in Hissar city” examined that the
milk quality, convenient, availability, supply in quantity desired, flavour, colour, freshness and mode
of payment which showed higher levels of consumer satisfaction
• Nandagopal and Chinnaiyan (2003) on his study
“Brand preference of soft drinks in rural Tamil Nadu” studied that the level of awareness among the
rural consumers about the brand of soft drinks was high which was indicated by the mode of
purchase of the soft drinks by “Brand Name”. The major source of brand awareness was word of
mouth followed by advertisements, family members, relatives and friends.
• Dr.Shendge (2012) on his study
“A Comparative Study of Consumer Preference towards Cadbury and Nestle Chocolates with
Special Reference to Navi Peth Area in Solapur City” viewed that Chocolate is liked and eaten by all
age group of people.
Statement of the problem
This research takes a looks on consumer preference of Kitchen
Treasures curry powder this is to find loyalty of the company
among the customer groups . How much the company does
have brand image in the minds of customers and in the market.
The research studies focus on finding this issues and solve
how much company has the ability to enter and compete with
other competitors in other places outside Kerala.
OBJECTIVES OF THE STUDY
OBJECTIVES OF THE STUDY
Primary objectives
• To analyze the factors influencing the buying behavior of Kitchen
Treasures curry powder

Secondary objectives
• To study the awareness level towards Kitchen Treasures curry powder.
• To know the opinion about branding of Kitchen Treasures curry
powder.
• To study the customer satisfaction towards the Kitchen Treasures
curry powder
METHODOLOGY
RESEARCH DESIGN
• A research design is the arrangement of conditions for collection of
data in a manner that aims to combine relevance to the research
purpose with economy in process.
• Questionnaire survey is the method adopted for conducting this
study along with other tools and techniques such as personal
interviews, market study, situation analysis, conversations, opinion
survey, technical advice etc.
• Based on the above, primary and secondary data were collected,
tabulated and analyzed to reach the conclusions.
• Personal interview along with questionnaire survey were conducted
to achieve the unbiased first-hand information
SOURCES OF DATA
The sources of data for this study is secondary in nature
include annual reports of Kitchen Treasures for last 5 years,
established websites, authorized text book, project papers,
online questionnaire.
SAMPLE SIZE
Samples are taken from the Ernakulam urban and semi urban areas for
the research, 200 samples are taken.
SAMPLE DESIGN
Sampling method was used to collect the data for this study; the
respondents were selected using convenience sampling. Convenience
sampling refers to the non-probability process by which a scientist
gathers statistical data from the population
METHOD OF DATA COLLECTION
The method of data collected through secondary data through
the annual reports published by the Kitchen Treasures curry
powder, online questionnaire.
DATA ANALYSIS TECHNIQUES
The primary data are collected through questionnaire
and it presented in tables. In order to analysis and
interpretation of the data simple statistical tool selected
that is Percentage analysis, hypothesis is used to analyse
the data. In addition, Microsoft excel was also used for
preparing charts .
PERCENTAGE ANALYSIS
Percentage refers to special kind of ratio. The
percentage is used in making comparison between two
or more series of data. Percentage is used to describe
relationships. Percentage can also use
Percentage = No. of Respondents x 100
Total No. of Respondents
LIMITATION OF THE STUDY

• Some shoppers did not cooperate and disclosed the complete

detail.
• The respondents may be biased which could affect the
reliability of study.
• Respondents were busy with their work schedule and were
not interested in responding.
Scheme of the study
• CHAPTER 1: INTRODUCTION-STATEMENT OF THE PROBLEM
• CHAPTER2: INDUSTRY PROFILE
• CHAPTER 3: REVIEW OF LITERATURE
• CHAPTER 4: METHODOLOGY OF THE STUDY
• CHAPTER 5: DISCUSSION
• CHAPTER 6: FINDINGS OF THE STUDY
• CHAPTER 7: CONCLUSIONS.
• BIBLIOGRAPHY
• ANNEXURES