Resource Generation

Fundraising
 What is
fundraising?
fundraising- (noun) the raising of
assets and resources from various
sources for the support of an
organization or a specific project.
- The Association of Fundraising Professionals
Fundraising Dictionary Online
 Concepts
 It is a science because it requires a
systematic way of doing it.
 It is a process since it involves steps or
procedures.
 It is an art because it takes one’s
creativity to come up with new ideas.
 It is a profession.
 Why Fundraise?
 To offer new services
 To offer existing services better
 To better fulfill your mission
 To make your community a better place
 We don’t Fundraise…
 To pay the bills
 Because we need something
Who is Responsible?
 Ideally, a high-powered
group of community
leaders so devoted to
your library that they will
offer time, talent and
treasure
 Reality – multiple answers
 Board, friends, volunteers,
staff may all be involved
 Attitudes Needed for Successful
Fundraising
 Unshakable conviction in the value of your
cause
 Belief that people are willing to give
 Belief that, even in bad times,

wealth exists in your community

 Willingness to step outside

your comfort zone

Principles
A successful fundraising must have:
Cause – worthy and “greater than one’s own”
Needs – genuine and explained convincingly
Leaders – dedicated, willing and prepared
An identifiable constituency – with desire
to support the cause
A favorable climate of opinion – that
recognizes the needs and will support them
 FUNDRAISING
vs.
MONEYMAKING
 Fundraising vs. Moneymaking
Moneymaking: Fund-raising:
Engaging in Creating long-
activities that will term
create a profit relationships
that will be used with people
to support your interested in
organization your
organization,
and letting
them invest in
your
organization
Types of Moneymaking Projects

Examples
Used Book Sale
Bake Sale
Cookbooks
Book bags
Coffee
Community garage sale
Types of Moneymaking Projects

Benefits: Drawbacks:
Relatively low profit
Low pressure
potential
Easy to do
Possibility of losing money
Depending on product, may
Competition with local
raise money from people
businesses
unaffiliated with the project
Unthreatening way to involve
volunteers
Types of Moneymaking Projects

Benefits: Drawbacks:
Low cost with donated Varying profit
potential
prizes
For best results, need
Straightforward
a sizable sales force
Depending on prize, may
Requires researching
raise money from people
and following local laws
unaffiliated with library
Types of Moneymaking Projects

Benefits:
Can be FUN! Drawbacks:
Good way to build visibility for Can be LOTS of Work
library Very dependent on timing
May be built around the Can be high stress
interests/skills of your volunteers
Small to moderate money
May give opportunity to share
potential until established
library’s “story”
Need good attendance to make $$
Types of Moneymaking Projects

Examples:
Luncheons/dinners
Musical or Theatrical Performances
Golf tournaments
Dances
Festivals
Trivia Nights
 A person may give money
for many reasons.
A person gives money to a
specific organization because
of:
Ability
Belief
Contact
To find donors, look for people
who feel they have the ability
to give and who believe in
your organization.

Then, ASK!
 Volunteers
Voluntary involvement in your
mission moves volunteers from
interest to involvement to
ownership
Understanding Your Donors
 Why do donors give?  Donor Life-Cycle
 Personal belief in  Prospect
project/organization  Customer
 Gratitude – “I have  Annual Gift
been served”  Major Gift
 Guilt  Ultimate/Planned Gift
 Recognition
 BECAUSE THEY WERE
ASKED
 Donors/Volunteers/
Donor-Volunteers
Asking for A Gift
 Levels of effectiveness (Best to worst)
 Peer asking peer face to face
 Non-peer/staff asking face to face
 Peer asking peer via telephone
 Non-peer/staff asking via telephone
 Personalized customized letter
 Personalized customized email
 Bulk Mailing
Types of Fundraising Activities
Types of Fundraising Activities

•It is the foundation/basis for development style

fund-raising.
•Donors are identified then brought along through
the donor lifecycle.
•It includes a combination of in-person, events,
telephone and mail activities, along with significant
acknowledgment activities.
•Any organization can run an annual fund.
Types of Fundraising Activities
Types of Fundraising Activities

• It is a focused, high visibility short-term effort to

raise significant amount, usually over a 3-5 year
period
• It is most often held for building projects
• It is most effective when they grow out of an
annual appeal, but they can be an effective way to
jump-start an appeal
• It is expensive and labor-intensive
Types of Fundraising Activities
 Types of Fundraising Activities

• The largest gift an organization will ever get.

• Although some gifts are made during the donor’s
lifetime, most are made at the time of the donor’s
death, when they no longer need the money.
• There are people ready to make planned gifts to
your organization right now
• Donors without children are particular prospects
• Many planned gifts take time to ripen – years of
volunteer involvement or gifts to the annual fund
lead up to the provision for a planned gift
 Recognition and Acknowledgment
 Acknowledging and recognizing gifts well
leads to more gift
 Thank, but don’t just thank. Involve the donor
 Creating some basic policies is important
 Websites give us an entirely new and
exciting way to recognize gifts
 Don’t be afraid of your donors
Creating a Plan for Fundraising
 What does your organization need to do to
move forward?
 What will it cost?
 Set a goal for coming year
 Choose activities to reach that goal
 Start a team
 If necessary, start small
 Build on your successes
THE MOST IMPORTANT THING
 Attitude is the most important thing
 “My organization is important and deserving of
support!”
 “There are people in my community very
willing to support my organization!”
 “There is money out there for the asking”
 “What does not kill me makes me stronger”
ACTIVITY:
 Assume that all the groups was tapped to
prepare a grant proposal based on the
following needs as identified community
leaders.
1. Environmental Protection Program
2. Livelihood Program
3. Youth Oriented Program
4. Literacy Program
ACTIVITY:
 Present the proposal of the class.
 Title of the proposal
 Location
 Cost
 Target Beneficiaries
 Objectives
 General
 Specific
 Method