GROUP 5

SRISHTI JOSHI
MD. MOIZ ALI
AIRBUS LEVERAGING TECHNOLOGY NANCY GUPTA
MANISH VIJAY
SHUBHI MITTAL
ABOUT
OVERVIEW
 MISSION AND VISION
Mission
Vision
They better connect people by
Their vision is to help build
bringing the safety,
more live able cities for urban
conven ience, and joy o f flight
commu nities worldwid e.
to city inhabitants
 STRATEGY
• Strengthen market position and profitability, while remaining a leader in Commercial Aeronautics. Exploit incremental innovation potential within product programs, while pioneering and fostering disruptions in our industry.

• Preserve leading position in European Defense, Space and Government markets.

Exploit digitalisation to enhance our products, services and operations, as well as pursue new business models.
Adapt to a more global world an move closer to international markets.
Focus on profitability, value creation, and market position – no need to chase growth at any cost; actively manage portfolio.

Utilize strategic levers Deliver the results accordingly

Position as a leader
 STRENGTHS WEAKNESS
SWOT

 Established brand name   Declining popularity of  Intense competition

A380s  Increased demand for
 Leading manufacturer of  Regulatory pressure
air travel
aircrafts  High costs of production
commercial OPPORTUNITIES THREATS
and operations  Better economic
 Focus on research and
conditions
innovation  Trouble with key
programs  Technological
 Manufacturing and design
innovation
facilities located globally
 A large backlog of
orders
 DIGITAL TOOLS
Cloud of
Social
Internet
Mobile
Analytics
Things
Technology
Media
Computing
INTERNET OF THINGS
IoT to boost aerospace IoT enabled smart
manufacturing efficiency meters

Instant insight into entire Improvement in quality

shop floor operating rates and productivity
SOCIAL MEDIA
 Airbus is active on many of the world's largest social media
networks.
 Airbus cover social media platform like Facebook, Twitter,
Instagram, LinkedIn, YouTube.
 Airbus social media avatars use the capital “A” of the Airbus
logo as a recognizable graphic element.
 Airbus use #WeMakeItFly for the customer to share there
experience.
 Thumbnails categorize content within the Airbus YouTube
channel, reflect clearly which productions originate from the
company.
 Airbus social medias are managed by the Digital
Communications team.
MOBILE TECHNOLOGY

In the aerospace industry, connectivity means faster access to critical

information, leading to better decision-making and outcomes.

Airbus builds comprehensive future technology capabilities to deliver uninterrupted

connectivity that is interoperable between aircraft, helicopters, drones, future electric
vertical take-off and landing (eVTOLs) vehicles, satellites, command centres and mobile
units deployed on the ground or at sea.

Their objective is to offer seamless in-flight connectivity that is comparable to mobile

phone connectivity available on the ground—even when switching from one network to
another, from 4G to Wi-Fi, or from country to country—without compromising the
aviation industry's high standards in reliability and cybersecurity.

In doing so, they can enhance the in-flight passenger experience through
ubiquitous "always on" connectivity
ANALYTICS
CLOUD COMPUTING
REFERENCES

 https://brand.airbus.com/brand-guidelines/publish-and-communicate/social-media.html
 https://internetofbusiness.com/iot-helping-airbus-make-planes-better/
 https://www.airbus.com/innovation/future-technology/advanced-analytics.html
 https://www.airbus.com/newsroom/stories/unleashing-the-power-of-data.html
 https://www.airbus.com/company.html
 https://www.airbus.com/newsroom/stories/iot-aerospace-great-new-connector.html
THANK
YOU