EMBRASSE

PRESENTED BY: ARANCILLO, BAYOT, ESPISO, ILANO,

MIRAFLORES
 BUSINESS
• NAME
Embrasse is the French word for
embrace which means to support or
• This line of business is
merchandising since there will be
accept. This is to highlight the goal of a supplier and rebranding of
the business which is to empower body products.
positivity towards women.

• According to a study conducted by

Australian news and commentary site The
Conversation, women are less likely to
compare themselves with print and TV ads
and are more likely to be affected by the
images they see when scrolling their own
social media accounts.
BUSINESS LOGO
 PRODUCT OFFERINGS
• The market demands to have
stylish yet affordable clothing
that have varying designs.
Due to the increasing levels of
obesity and eating disorders,
the demand for plus size
clothing has increased.
• According to Todd (2007), the
shape and size of the average
person has increased
throughout the years,
demanding a shift in the way
clothes are designed, produced,
and marketed - especially from
women, who as a whole have
become larger and heavier than
they appeared about 20 years
ago.
 PRODUCT OFFERINGS
Embrasse offers:
PRODUCT OFFERINGS
• Cotton fabric is used in making these
products. Cotton is a natural product and
because of the way it is designed and
manufactured into clothing, it has many
advantages, such as its ability to control
moisture, insulate, provide comfort and it
is also hypoallergenic, weatherproof and is
a durable fabric. 
 KEY HUMAN RESOURCES
GENERAL
MANAGER
L

Sales and Marketing Financial Manager

Manager Operations Manager Online Administrator

t
KEY HUMAN RESOURCES
POSITION MONTHLY SALARY

GENERAL MANAGER P6,700

SALES AND MARKETING MANAGER P5,700

FINANCIAL MANAGER P5,700

OPERATIONS MANAGER P5,700

ONLINE ADMINISTRATOR P5,700

TOTAL P29,500
 BUSINESS LOCATION
• Embrasse will be located at
Mayfair Plaza, 12th Lacson
Street, Bacolod City. Mayfair
plaza is known as a shopping
mall and flea market in the city.
This mall is fusion of high end
as well as bargain due to the
presence of fine dining
restaurants and boutiques and
the vintage vendors.
• Oppong (2018) states that if
your business address is far
away from your target
audience, especially if you
sell offline, prospects may
find it difficult to locate you.
Conversely, if you had a city
center location or one which
is well-regarded as a
business center, prospects be
may be more inclined to
convert.
BUSINESS LOCATION
For orders and inquiries you
may visit our instagram
account @embra.sse
PRODUCTION COST
ITEMS PRICE

PERMIT FEES P1, 000

PHONE AND INTERNET SERVICE P1,200
MATERIALS (COTTON FABRIC) P60/meter*180m = P10,800
TAX AND DUTY P13.5*20 = P270
STORAGE P86*20 = P1,720
SHIPPING P60*20 = P1,200
LABOR AND DESIGN P210*20 shirts = P4,000
EMPLOYEE WAGES P29,500
TOTAL P49,690
SAMPLE SHIRT PRODUCT

P750 t-shirt cost breakdown

Materials (cotton and yarn): (P180)

Labor/Design: (P210)
Tax & Duty: (P13.5)
Storage: (P86)
Shipping and freight: (P60)
Mark up rate: (P 320.25)
CURRENT MARKET SITUATION
• Embrasse belongs to the fashion industry. This industry
tries to capture the market through various designs which
is targeted at meeting the taste and preference of
consumers. The fashion market is expected to have a
Compound Annual Growth Rate of 7.7% during the period
of 2020-2024, resulting in a market volume of US$351m
by 2024.
CURRENT MARKET SITUATION

Figure 1. Revenue in the Fashion Industry

CURRENT MARKET SITUATION

Figure 2. Sales Channels in the Fashion Industry

CURRENT MARKET SITUATION

Figure 3.1. Users by Age in the Fashion Industry

CURRENT MARKET SITUATION

Figure 3.2. Users by Gender in the Fashion Industry

CURRENT MARKET SITUATION

Figure 3.3. Users by Income in the Fashion Industry

CURRENT MARKET SITUATION

Figure 4. Users in the Fashion Industry

COMPETITORS
MAXINE
• Maxine first started out as Maxi way
back in 1999 in SM Department
Store.
• Maxine focuses on rich hues and
strives to transform runway clothes
into trendy, wearable outfits.
• They have tops, dresses, and
bottoms the prices ranges from
P800-P1,800.
• There website is maxine.com.ph
and they offer free shipping on
orders above Php995 and cash on
delivery is available.
COMPETITORS
LOVE CURVES PH • Love Curves PH is another clothing
store that the fashion-savvy woman
should look out for.
• They have tops, dresses, skirts, cover-
ups, pants/leggings,
jumpsuits/coordinate sets, and
outerwear the prices ranges from P799-
P1,799.
• There website is
lovecurvesph.shopify.com and they also
have discount codes like 10% OFF all
purchases, 20% OFF on all orders
above P2,000 or P250 OFF on your first
order.
COMPETITORS
FOREVER 21
• One section that definitely stands
out is their activewear. They have
leggings with mesh details and
sports bras with lace up details.
• Their selling prices range from
P350.00 to P2,100.00.
• They have a physical store is SM
Bacolod and there website is
forever21.com.
• When you order on there website
they offer free shipping on orders
over P3,950.
MARKETING STRATEGIES
INNOVATION

• Embrasse offers minimalist plus size clothing. For decades,

brands have shied away from plus sizes in the belief that
they are bad for the brand. On the retailer side, stores think
of plus size as an add-on to their businesses along with
petite-sized and maternity lines. Embrasse believes that this
is the era of body positivity and empowering each and
everyone to accept and love their bodies.
MARKETING STRATEGIES
PRODUCT
• Embrasse's shirts and hoodies will be made of 100%
cotton while the pants will be made of denim.

• It is assured that every size will be perfectly fit and

comfortable.

• Embrasse offers alterations for all products

MARKETING STRATEGIES
PLACE

• Embrasse will be located at Mayfair Plaza. In terms of

competitors, there is no store that is offering plus size
clothes in Mayfair Plaza at the moment. It is located in
Lacson Street and it is a center city location.

• For people outside Bacolod City, they can order

through our instagram account which is @embra.sse
MARKETING STRATEGIES
PROMOTION

• Embrasse will offer 10% off with a minimum spend of

P1,500 on the soft opening.
• Embrasse will offer free shipping fee with a minimum
spend of P2,500.00
• Embrasse will have a loyalty card for every product
purchased one sticker is added and 10 stickers will be
equivalent to one free product of your own choice.
TOTAL PROJECT COST

EXPENSE COST

OPERATION COST P2,200

SALARIES P29,500
PRODUCTION COST P17,990

TOTAL P49,690
TOTAL PROJECT INCOME

ITEM QUANTITY COST

T SHIRT L 5 P3,750
T SHIRT XL 5 P3,900
TSHIRT 2X 5 P4,050
TSHIRT 3X 5 P4,200
TOTAL 20 P15,900
 REFERENCES
A Primer on Plus Size Clothing in the Philippines retrieved from 
https://daydreaminginparadise.com/a-primer-on-plus-size-clothing-in-the-philippines/?fbclid=Iw
AR3uoqglte4Nk_UqzgN0aursrVgMIEBc4hxXwbjEdLXjLcSDolqG8cOttn0

Corporate Finance Report retrieved from 

https://corporatefinanceinstitute.com/resources/knowledge/accounting/product-costs/

Fashion retrieved from https://www.statista.com/outlook/244/123/fashion/philippines

Philippines Women's Apparel retrieved from 

https://www.marketresearch.com/seek/Women-s-Apparel-Philippines/607/1239/1.html
 REFERENCES
Principles of Accounting, Volume 2: Managerial Accounting retrieved from 
https://opentextbc.ca/principlesofaccountingv2openstax/chapter/distinguish-between-merchandis
ing-manufacturing-and-service-organizations/

The Advantages of Cotton Clothing retrieved from 

https://www.livestrong.com/article/59826-advantages-cotton-clothing/

The Costs of Starting a Fashion Brand: Production retrieved from 

https://hypebeast.com/2015/3/the-costs-of-starting-a-fashion-brand-production?fbclid=IwAR3B
XvTtqhA_ZqBEb4W2Kvg4yf2yO5QLE2Nd0QJ9Q32urRa84rYG6I7Q27g

The Importance of Location in Business retrieved from 

https://alltopstartups.com/2018/03/15/the-importance-of-location-in-business/