Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
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FUTURECOM SOLUTIONS Pvt. Ltd
÷
Improving Brand Awareness and Brand Penetration by reach to the Mass Audience.
Pan India
Reach to over 40 million Consumers through this Promotion
Free Online Banner Space worth 1 lakh INR .
Emailers to over 11 million customers
Separate Micro Site for the activity ( Logo Presence) promoted through SEO.
Futurecom logoPresence in all Communication Across Media ( TVCF, Print, Radio, Outdoor, Retail POP/POS)
÷
Quick Cam for Notebooks and Optical Mice to be given to the Lucky Draw Winners of the contests.
July 5th-Aug 15st 2010
±
V is the process by which companies create customer interest in
goods or services.
V It is an integrated process through which companies build
strong customer relationships and creates value for their
customers and for themselves.
V Marketing is not about providing products or services it is
essentially about providing changing benefits to the changing
needs and demands of the customer.
V Marketing is based on identifying, anticipating and satisfying
customer needs effectively and profitably. It encompasses
market research, pricing, promotion, distribution, customer
care, your brand image and much more.
It is a process by which..
*one identifies the needs and wants of the people
*one determines and creates a product/service to meet the needs
and wants. [PRODUCT]
*one determines a way of taking the product/service to the market
place. [PLACE]
*one determines the way of communicating the product to the
market place. [PROMOTIONS]
*one determines the value for the product.[PRICE].
*one determines the people, who have needs/ wants. [PEOPLE]
*and then creating a transaction for exchanging the product
for a value. and thus creating a satisfaction to the buyer's
needs/wants.
±
Name, Term, Sign, Symbol, Design, or
Combination of These.
÷!
Legal rights
to
Vocalized Part Symbol, reproduced
Part of the
of the Design, Color, Publish and
brand given
brand͙͙ Letters͙ sell the
legal
Chevrolet, Pillsbury, Matter and
protection to
Disneyland, MGM Lion, K from a
brand mark
AMEX on Kodak literary
musicale
artistic
Brand Positioning
M Brand positioning is all about identifying the
M optimal location in our customers͛ minds for
our
M Brand and our competitors
M Proper positioning makes it easier to facilitate
M understanding of our Brand
M Proper positioning
ʹClarifies what the Brand is all about
ʹHow it is both unique and similar to
competitive brands
ʹWhy customers should purchase and use the
Brand
Pepsi One
M Millions in R&D for ingredient Ace-K (artificial
M sweetener)
M 37,000 hours to design the can
M 100 Million Marketing budget
M Original Target Market
ʹ20-30 yo Males who did not like taste of diet
cola
In order to Position a Brand͙
O
Firm
Growth rate familiarity
of the market with the
market
Size of the
market
market
concentration
!
!
M (IMC) is the coordination and integration of all marketing
communication tools, avenues, functions and sources within
a company into a seamless program that maximizes the
impact on consumers and other end users at a minimal cost.
!
"
& ' ! #
(
$
#
)*
"
! $
)
*
+CEO & MD ICICI
Bank:
"
2 " CEO, Of
Shahnaz hussian Group of
companies
"
V She got married, when she was only fifteen years old. The
next year after her marriage, she became a mother.
3 4
*$
."(÷+§/
* 2"& $+
+
M Brand personalities
M Branding
M Trust
M Brand image
M Brand relationships
M Brand equity
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