Name

Poulomi Bhattacharya
Sovan Ghosh

Orgánico

Brand Identity Prism

What is Orgánico?

Orgánico is a Brand of fruit juice which is

• Oraganic,cold-pressed,unprocessed

• With no added sugar and preservatives

• Directly comes from the farm; packed in recycleable

Tetra pack.
• We aim to remove unacceptable things and moving
forward with superior nature
Positioning

• Mid-segment

• Price range starts from Rs.50 to

Rs.100
• 100% organic fruit juice

• No added sugar and preservative

• Budget organic juice

Competition
Analysis Raw
Pressery
 It plays in high  Here arises unfulfillment
range the needs of
 Product Price starts with Rs. 80
(High Price)
 Consumer
 Middle income group can juices with added preservatives
ends
not  Our product will play in this
up
field to processed juice with
afford regularly replace
consuming
an organic an unprocessed one
Company
Analysis
• No intermediaries

• Direct connention with farmers

• Due to own logistics facility, cost control and wasteage

reduction takes place
• Farmers are asked to produce fruits ogranically only by
using only
water which contains amonia that produces from fish loo
Business
model
Farmers produce seasonal fruits oganically

It comes to the Orgánico factory directly

Where fruits are cold-pressed for juice extraction and

immediately after extraction, it is packed in a Tetra pack
container. Shelf life of each fruit juice is 5-7 days
POP VS
POD
POP [Point of POD [Point of
Parity] Differentiation]

• Raw and Organic • Price

• Seasonal Basis • Fruits are produce

organically
• Unprocessed

• No added sugar
and
BP
S
For the health-conscious individuals in the
early 20s who want to have healthy no
preservatives energetic drinks Organico
gives healthy no preservatives, 100% pure
organic fruits drinks which gives purity,
health, fitness, energy on every sip.
Brand
Prism
 Brand
Prism
Physique Personality

 Packaging  Organic &

colour Pure

 Tetra pack  Healthy

 Fruit symbol  No
preservatives

 Energetic
Fit & Fun
loving
Brand ambasaddor – Sunil Chetri ,
Brand
Prism
Culture Relationship
 Breakfast Drink
 Always stay fit and healthy

 Don’t wait for an  All day long partner

opportunity go and create

 Help to stay fit and
one healthy

 India’s new generation

Brand
Prism
Reflection Self-image
 For those who are health  Concious
concious and want to  Future thinker,
achieve or bring some  Quality
change in life oriented,
 Hardworking,
 Refreshment
 Pure
 100% pure
Thank
You