ADDIE MODEL

Topics covered
◇ Five w’s of ADDIE
◇ Timeline
◇ Process
◇ Phases
◇ Setting used
◇ Example
◇ Strengths and weaknesses
◇ References
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 Five W’s

◇ WHAT? ADDIE Model

◇ WHO? Created by the Center for Educational
Technology
◇ WHERE? Florida State University
◇ WHY? For the U.S. Army
◇ WHEN? 1975

(Branson et al., 1975; Watson, 1981)

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 ADDIE Timeline

Merriënboer
FSU creates ADDIE Model changes from (1997) notes that
model for U.S Army Early 80s waterfall to dynamic 1995 other models can 2000s
(Branson et al., 1975) (U.S Army, 1984) be used in
conjunction with
ADDIE

Steps within phases ADDIE becomes

ADDIE first used as more than a process
change to fit
an acronym model
organizational needs
1975 MID 80’s (Schlegel, 1995)
1997
(Watson, 1981) (DeSimone et al.,
2002)
 Analyze ADDIE Process

Evaluate Design

Implement Develop

Bates, (2015)
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 ADDIE
Analyz Design Develo Impleme Evalua
e p nt te
the creation feedback and
Identify the
Analyze the of content, This is the data is
learning
learners, including actual collected in
objectives
goals, whether to delivery of order to
and how
recourses develop in- the course identify areas
materials will
and needs house or onto LMS or that require
be created
outsource other improvement
and designed

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Bates, (2015)
 Setting ADDIE is used

“
According to Bates, (2015) ADDIE is
“heavily used in corporate e-learning
and training.”

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 ADDIE Example
An energy company has a new software for solar
panel technicians. The Instructional designers were
asked to train the employees on how to use this new
software.

1 Analysis
• Problem: New software need to be learnt
• Audience: Solar panel installation techs
• Information: Gather from the learners by giving them surveys
• Constraints: Must use resources (company computers &
software)
2 Design
• Objective: Techs will be able to use the software
• Specify content to be delivered by sitting with the SME
• They decided to use an online audiovisual course with graphics
• The tools they will use are Adobe Illustrator and Adobe
Premiere
• The interface will be storyline
• They will create a storyboard of the course
• They will prototype the course
• All of the above will be done using the company resources
3 Develop
• The Instructional designer will create the storyboard
• The graphic designer will create the needed audiovisual
aspects
• The developer will take the graphic designers work and use
the storyboard as a guide with navigation in line with the
storyboard
• The developer Makes sure everything is inline with the
storyboard with no errors
4 Implement
• The developer integrates the course onto the LMS
• He makes sure there are no errors from his side
• Then the technicians are asked to complete the course
5 Evaluation
• The Instructional designer will give the techs a questionnaire
• The instructional designer will give the techs’ manager a
feedback form to see weather the course met the set objective
• The instructional designer will evaluate the course
• A report is done of any changes needed for future references.
 Strengths & Weaknesses
• Promotes good quality design
• Helps develop clear learning
objectives
• Carefully structured content
• Controlled workloads
• Integrated media
• Relevant activities
(Bates, 2015)
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• Not Learner centered (Behaviorist
rather than Constructivist)
• What to do but not how to do
• Expensive (high division of labor)
• Time consuming
• Inflexible linear approach
 References
◇ Bates, T. (2015) Teaching in a Digital Age: Guidelines for Designing Teaching
and Learning Vancouver BC: Tony Bates Associates Ltd. ISBN: 978-0-9952692-
0-0.
◇ Branson, R.K., Rayner, G.T., Cox, J.L., Furman, J.P., King, F.J., Hannum, W.H.
(1975). Interservice procedures for instructional systems development:
Executive summary and model. (Vols. 1-5) TRADOC Pam 350-30, Ft. Monroe,
VA: U.S. Army Training and Doctrine Command.
◇ DeSimone, R.L., Werner, J.M., Harris, D M. (2002). Human Resource
Development. Orlando, FL: Harcourt, Inc.
◇ Schlegel, M.J. (1995). A Handbook of Instructional and Training Program
Design. ERIC Document Reproduction Service ED383281.
◇ U.S. Army Field Artillery School (1984). A System Approach To Training. ST -
5K061FD92. Washington, DC: U.S. Government Printing Office.
◇ van Merriënboer, J.J.G. (1997). Training Complex Cognitive Skills: A Four-
Component Instructional Design Model for Technical Training. Englewood Cliffs,
New Jersey: Educational Technology Publications.
◇ Watson, R. (October 1981). Instructional System Development. Paper
presented to the International Congress for Individualized Instruction. EDRS
14 publication ED 209 239.
 Thanks!
Any questions?

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