Pakistan

Pakistan Located
in
Southern Asia,
bordering the
Arabian Sea,
between
India on the east
and
Iran and
Afghanistan
on the west and
China in the north
 Pakistan
World’s Highest Peaks K2 and Rakaposhi
K2

Rakaposhi
 Population
• estimated Population figure is about 173 million.

• 6th most populous country in the world

• Population growth rate = 2.00 approx(est. 2008)

 Literacy

• Literacy in Pakistan is defined as individuals 15 years

and above who can read and write.

• Total literacy 49.9% (males-63% and females-36%)

People and Culture
People and
Culture
OUR PORTS
 Pakistan’s Ranking in Industries

Pakistan ranks forty-first(41) in the world and fifty-fifth(55)

worldwide in factory output.

Pakistan's industrial sector accounts for about 24% of GDP. Cotton

textile production and apparel manufacturing are Pakistan's largest
industries, accounting for about 66% of the merchandise exports
and almost 40% of the employed labour force

Other major industries include cement, fertilizer, edible oil, sugar,

steel, tobacco, chemicals, machinery, and food processing.
Idea Born
 To Market
Filters In Pakistan
Marketing Proposal
 Current Situation
Pakistan is among the Developing Countries where the Industries
are Growing at the good pace, our markets are growing every
day rapidly. There is huge opportunity lies to market new
product or to accelerate present sales up to highest level.
Presently Chinese, Turkish and European Players are active in
Filters Market.
There are no proper Marketing and Distribution set up in Filters
market. Lot of Private venders while Travel bring filters in their
Luggage and shelf it for sale, where ever they can makes some
money they sell it.
Need is there but not organized market exists.
Market Size in US$

32
Million
European and Chinese player have major
share in following categories.
1.Generator Filters.

2. Filters for Earth Moving equipment.

3. Industrial Filter.

4. Filters suitable for different Air Compressors.

FILTER CUSTOM GRAPH COMPITITOR WISE FROM 1ST JANUARY TO DECEMBER.08

EUROPEAN CHINESE MISCELLANOUS(COMPRESSOR EUROPEAN (OTHER

(COMPRESSOR (COMPRESSOR + OTHER THEN COMPRESSOR
+ OTHER APPLICATION)
APPLICATION) APPLICATION) APPLICATION)

1,267,449 7,243,147 19,352,300 19,352,300

 SALE OF FILTERS BY
Various Leading Companies, 2008
QTY AMOUNT US$ MARKET SHARE
ATLAS COPCO 4,498 766,982 2.34%
COMPAIR GMBH 2,022 136,593 0.42%
BOGE 394 110,101 0.34%
INGERSOLL 987 56,661 0.17%
KAESER 923 131,954 0.40%
ALMIG/ALUP 220 30,027 0.09%
MANN 1,398 38,641 0.12%
ELGI 11 721 0.00%
CHINESE 680,551 7,854,558 23.95%
TURKISH 12,284 59,961 0.18%
JAPANESE 124,640 1,587,136 4.84%
OTHER ASIAN 204,892 2,436,517 7.43%
OTHER EUROPEAN 409,036 19,587,852 59.72%
TOTAL 1,441,856 32,797,704
SWOT
STRENGTH
 WEAKNESSES
1.Not properly marketed and advertised.
OPPORTUNITIES
THREATS
Target Audience
INDUSTRIAL
AUTOMOTIVE CONSUMERS

After Market usage

 TARGETED INDUSTRIES
TEXTILE TANNER/LEATHER
CEMENT FOOD & BEVERAGE
SUGAR COOKING OIL
FERTILIZER ENGINEERING
PULP PAPER BOARD CERAMIC
PARTICLE BOARD TYRE MANUFACTURES & RUBBER
PHARMACEUTICAL OIL & GAS
PLASTIC ELECTRONIC
HOSIERY & KNITWEAR CHEMICAL
JUTE MILLS GLASS
CANVAS & TENTS   AUTOMOTIVE CONSUMERS
Marketing Objectives
Distribution Network
 Advertising Goals
To create awareness of
MANN Products
“Now Available in
Pakistan”
Advertising Plan
Direct Marketing
 PROPOSED ADVERTISING BUDGET
Pak. Rs. 10 million

Euro 97,000

Spending this budget we will be able to get our

good market share Plus this will build MANN
brand equity in Pakistan
 Creative Strategy
Psychographics of our target audience are Straight
and simple we want to keep our language simple,
more direct approach in our Ads and advertising
materials. We intend to fix corporate standards of
MANN in to our advertising material so that we
should help building MANN brand image in Pakistan
as leader in filters Category
 Media Strategy
-We will like to choose the Media which is suitable to
reach our target audience effectively
for example
Industrial Magazine, Industrial supplement in
news paper ,product ad in dailies and in Electronic
We may take some slots in News / Radio / TV /Cable
-Poster Brochures and OOH in major industrials
zones in Pakistan.
-Seminars and Press Coverage's.
Some sample of Ads
INTERSCAN’s Sales & Marketing team is very anxious
to work for MANN products in Pakistani Market
places. We wish to sign the Business Agreement so
that we should proceed.