UAL UNIT 8

Personal Branding and Progression

 UNIT AIM
This unit will require you to take responsibility for the
management of your chosen area of progression after you finish
this course.
 This unit will enable you to prepare for progression within your
chosen discipline by designing your website to promote yourself
to a potential program manager, vocational pathway or the
world of work
 LEARNING OUTCOMES
On successful completion of this unit you will:
1 Be able to identify progression routes
2 Be able to use knowledge, skills and understanding
to progress personal ambitions through personal
branding
3 Be able to assess the effectiveness of your branded
website in a presentation to your colleagues
 THE BRIEF
 You have four weeks to re-design and present your
website
 In this unit you will be exploring opportunities to develop
your website for employability and progression.
 How can you reach that important person or organization
with your website by selling the best version of yourself?
 HOW WILL YOU DO THIS?
INVESTIGATING
 You will analyse your site, listing the strengths,
weaknesses, opportunities and threats
 When analysing your site, make a list of the areas that
can be improved to make your site more attractive to
your target market
HOW WILL YOU DO THIS?
PLANNING PART 1
Development
 Take the elements you’ve identified as needing
improvement, and decide what needs to be fixed,
changed or altered.
 Create a timetable in your calendar with dates of when
you will complete tasks and what you expect the
outcome to be.
 HOW WILL YOU DO THIS?
PLANNING PART 2
Research
 You will support your improvement findings with research.
 Your research will demonstrate how you are going to improve
your site’s areas you have identified for development.
 You are not expected to be a master website builder in this
project, just follow the steps laid out for you in the brief and
activity sheets.
 HOW WILL YOU DO THIS?
TAKE ACTION
• You will take the findings from your SWOT,
investigation, planning and research and start to
improve your website
• Colours, fonts, videos, images, text, a landing page and
introductions are all important in determining what
someone thinks of your work when they enter your site.
 HOW WILL YOU DO THIS?
 REFLECT
 On your development
 On your learning
 The final product
 Keep a record of everything you are doing and a little
explanation of why you are doing it. The productivity
resources you have learned to use on the course should be
used extensively throughout this unit
 HOW WILL YOU DO THIS?
Present
 You will present your completed website to your peers,
teacher and invited guests
 This presentation will include your reflections on your
process and why you made your choices and
improvements