Teacher Training for the

Course
PURPOSIVE
COMMUNICATION
SIR KC
Recap of Day 1 Activities
 The 90-10 philosophy of teaching  Adapt-not-adopt
principle  PC: General Aims and Specific Objectives  Key
concepts: communicative competence; intercultural
awareness; multimodal tasks; multicultural audience; local
and global contexts  Set assumptions, requirements,
training sources and outputs, and responsibilities  The
Human BINGO
Recap of Day 1 Activities
 Communication Processes, Principles, and Ethics  focus
on both content and context; communication forms and
styles; consideration of PAC; communication ethics
(critical evaluation of advertisements); reflective analysis;
active listening and commitment; Belly-button Psyche 
“The Flight from Conversation” reaction paper 
Communication and Globalization diversity; digital
technology; cultural insensitivity in global communication;
media technology tools and communicating through social
media; World Englishes
Recap of Day 1 Activities
 Communicating in a multicultural environment  Key
concepts: multiculturalists; culturally confused;
assimilation; accommodation; separation; ethnocentrism;
cultural relativism; cultural pluralism; reflective analysis;
removing biases and prejudices; registers and linguistic
phenomena  Distribution of Tasks  Reaction Paper; Media
Ad Campaign (“like a girl”, “like a guy”); impromptu
speech; teaching demo; multimodal invitation to a cause-
oriented event; public service announcement on disaster
preparedness and response
Video: “The Angry Family” from
Everybody Loves Raymond

https://www.youtube.com/watc
h? v=Qamxu3pdJf8
EVALUATING MESSAGES
AND IMAGES OF
DIFFERENT TYPES OF
TEXTS REFLECTING
DIFFERENT CULTURES
Video: Racist Ad
https://www.youtube.com/watch?
v=GDcBFCo8gKU
Five Key Questions:
1. What is the message?
2. What is the purpose of the message?
3. How is the message conveyed (by the text and/or
image)?
4. Who is the target audience of the message?
5. What other ways of presenting the message are
there?