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O Ever since the CADBURY factory was set up in India in 1947,
Cadbury chocolates have ruled the hearts of Indians with their fabulous
taste.
O Thank God for young JOHN CADBURY who ventured into the
chocolate business over 150 years age, way back in England, in 1824.
O Long gone is the dry chocolate supplied by John Cadbury in his
Birmingham grocery store. Today more than 250 million bars of Dairy
Milk are produced & consumed every year.
Type Subsidiary of Kraft Foods
Industry Confectionery
Founded 1824
Headquarters Uxbridge, London, United
Kingdom

Revenue GB£5,384 million (2008)

Operating income GB£388 million (2008)
Net income GB£364 million (2008)
[1]
Employees 71,657 (2008)
Parent Kraft Foods
Website www.cadbury.co.uk
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John Cadbury converts from tea and coffee to selling chocolateï

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First Factory:
About the year 1780, the first machine-made chocolate is produced in
Barcelona
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With Milk:
After eight years of experimenting,
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chocolate which melts on the tongue
for the first time in the year
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First Dairy Milk

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It has been more than half a century
that CADBURY has been the most
loveable brands in India.
Cadbury India is a significant player in
the impulse market enjoying 70% share
in chocolates & a substantial share of
the sugar confectionery market.
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The confectionery business in the UK is called Cadbury
UK (formerly Cadbury Trebor Bassett) and, as of August 2004,
had eight factories and 3,000 staff in the UK. Biscuits bearing
the Cadbury brand, such as Cadbury Fingers

'


Cadbury Ireland Limited is a confectionery company in Ireland

based in Coolock in Dublin. Cadbury's opened their first Irish
factory in Ossary RD., Dublin in 1933. More than ½250 million
worth of Cadbury chocolate is produced in Ireland, is exported
every year.
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Cadbury plc's presence in the States consists of the confectionery

unit Cadbury Adams, manufacturers of gum and mints but not
chocolate. Cadbury merged with Peter Paul in 1978.Ten years
later Hershey's acquired the chocolate business from Cadbury's

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On 27 February 2009 the confectionery and beverages businesses

of Cadbury Schweppes Pty Ltd in Australia were formally
separated and the beverages business began operating as
Schweppes Australia Pty Ltd. In April 2009

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Cadbury began its operations in India in 1948 by importing

chocolates
 
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å Delhi å Mumbai å Kolkata

å Kottayam å Chennai å Bangalore

 
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å Malanpur å Thane

å Induri å Mumbai
A staggering 120 million chocolate bars are sold in
New Zealand every year, 60 million of these are made by
Cadbury!!!!!!!!!!!!!

Cadbury uses 33,000 liters of milk every day for

chocolate production at its Dunedin plant!!!!!!!!!!!!!!!

Cadbury Confectionery's Dunedin plant produces around

10,000 Crunchy bars per hour!!!!!!!!!!!!!
åCadbury sells over 3.5 million boxes of
chocolate every year!!!!!!!!!!!

åCadbury Dairy Milk is the oldest chocolate

brand in the country!!!!!!!!!!!!!!
åCOCOA trees in Kerala are called Cadbury
trees!!!!!!!!!!!!!
   ¢ 
The market major of Chocolates offers the following
products in the market:-
.
/ eg. Cadbury dairy milk, perk,
celebrations, tempetations, five star, eclairs, gems,
cadbury lite, fruit and nut and cadbury
crackle,cadbury heros and many more
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/ cadbury byes
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/ Bournvita, cadbury delight
2. / cadbury halls
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O Huge brand name

O Largest global confectionary suppliers

O 40 plus brands over 100 years

O 70 plus brands with more than $100 million in

revenue

O Worlds second largest food company with annual

revenue of $ 48 billion.

! 
O Cadbury has weak position in the US market

O Lack of understanding of the new emerging

markets compared to competitors (Nestle, Mars and
Hershey·s)

O Company is dependent on the new emerging

markets compared to competitors
Ex: Nestle have more product portfolioï
¢    "
O As Cadbury became a part of Kraft·s Foods, its
distribution network is increased.

O Reduced internal cost ² supply chain management-

global sourcing and procurement of raw materials.

O Launching of new products in to market like

Cadbury trident and Cadbury sour patch kids.

O The product line of Kraft increased.

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O Increase in the raw material costs like rise

in the cost of ingredients and increase in the
operating cost.

O Competitive pressure from the other brand

suppliers (national and global). Aggressive
price and promotion activity by competitors.

O Changes in consumer perception.


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It has set out the following objectives for

the development of their chocolate.

á Market Growth

á Share
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á PRODUCT

i) Chocolate & Confectionary

ii) Beverages

iii) Food Drinks

á PRICING

á PLACE

á PROMOTION

á POSITIONING

$
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Cadbury defined the market segment in no.of ways such as,

á Demographic Variables

á Life Style of Consumers

á Break Segment

á Impulse Segment

á Take Home Segment

 
  
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A In India, Cadbury began its operations in 1948 by importing
chocolates.

A Cadbury enjoys a value market share of over 70% - the highest

Cadbury brand share in the world!

A Their core purpose ´Make Today Delicious" captures the spirit of

what they are trying to achieve as a business.
    
 

 
A George Cadbury didn·t want to take mothers away from their children,
so he developed a company rule that women had to leave work when
they got married. Each married woman was given a bible and a carnation
as wedding gifts

A Cadbury was the first company to include pictures instead of printed

text on chocolate boxes

A They pour our hearts into creating foods that are wholesome and
delicious.

  

 

A After 60 years of existence, it today has five

company-owned manufacturing facilities at Thane,
Induri (Pune) and Malanpur (Gwalior), Bangalore and
Baddi (Himachal Pradesh) and 4 sales offices (New
Delhi, Mumbai, Kolkota and Chennai). The corporate
office is in Mumbai.
 )
* +   

 
A Worlds No 1 Confectionery company

A World's No 2 Gums company.

A World's No 3 beverage company.

A World's No 3 beverage company.

A Cadbury Dairy Milk & Bournvita have been declared a "Consumer

Superbrand" for 2006-7 by Superbrands India.

A Cadbury India has been ranked 5th in the FMCG sector, in a survey on
India's most respected companies by sector conducted by Business
World magazine in 2007.

& The above information was last updated on 21-07-2007

  


 
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