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Horizontal Vertical
Conglomer
Concentric
ate
HORIZONTAL DIVERSIFICATION
• This strategy of diversification refers to an
entity offering new services or developing new
products that appeal to the firm’s current
customer base.
• For example, a dairy company producing
cheese adds a new variety of cheese to its
product line.
VERTICAL DIVERSIFICATION
• This form of diversification takes place when a
company goes back to a previous or next stage
of its production cycle.
• For example, a company involved in the
reconstruction of houses starts selling
construction materials and paints. It may be
forward integration or backward integration.
CONCENTRIC DIVERSIFICATION
• By purchasing assets
• By purchasing common shares
• By exchange of shares for assets
• By exchanging shares for shares
Types of Mergers and Acquisitions:
7,00,000 17,00,000
10,00,000
Rs.2.833
4,00,000 2,00,000 6,00,000
i. Determination of Combined EPSm or
Post-merger EPS
EATA EATT TotalEarnings
Post mergerEPSor EPS
m or
NA NT TotalShares
7,00,000 17,00,000
10,00,000
Rs.2.833
4,00,000 2,00,000 6,00,000
• (ii) Change in EPS for the shareholders of A
Ltd. and T Ltd.
PARTICULARS A Ltd T Ltd
Pre-merger EPS Rs.2.500 Rs.3.500
(LESS) Post-merger EPS Rs.2.833 Rs.2.833
CHANGE IN EPS (INCREASE/DECREASE) 0.333 (0.667)
iii. Determination of
Market Value of Merged Firm
• Vm = EPSm × P/EA
• Where Vm = Market value of merged firm
• P/EA = Price Earnings ratio of acquiring firm
Particulars Rs.
Post-merger EPS Rs. 2.833
P/E ratio 14
Market price per share (EPS X P/E) 39.662
2,37,97,20
Total market value*
0
*TMV = 39.662 X 6,00,000
Multiplied by shares outstanding
iv. Ascertain the profits accruing to
shareholders of both the firms.
PARTICULARS AMOUNT AMOUNT
POST-MERGER MARKET VALUE OF 2,37,97,200
THE FIRM
LESS: PRE-MERGER MARKET VALUE
“T” LTD VALUE (2,00,000 X 35) 70,00,000
“A” LTD VALUE (4,00,000 X 35) 1,40,00,000 2,10,00,000
Gain from Merger 27,97,200
DISTRIBURTION OF
GAINS FROM MERGING.