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By
Jehan Chawla
BBA (Gen.)
1
Introduction to the Study
Amity School of Business
To Assess
To Examine the To check if
whether
main effects of “Influence
Influencing
Social Media culture” is an
leads to
Marketing effective
Increase in
through technique of
sales as well
Influencers increasing
as engaging
product sales
leads?
4
Research Methodology
Amity School of Business
Usage Of Descriptive
Research
A Sample Size of
Hundred
Individuals subdivided
into
Two groups.
Group A (aged 18-28)
Group B(aged 29 &
above)
Usage Of Stratified
Sampling 5
Literature Review Amity School of Business
The Change in Consumer Alborz, Ramos, & Hervas, The Internet- and online-based
Online Consumer Habits 2008 social media have changed
consumer consumption habits
by providing consumers with
6
new ways of looking for,
Literature Review Amity School of Business
9
Conclusion Amity School of Business
10
Implications Amity School of Business
11
Implications Amity School of Business
12
Amity School of Business
13