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  • Procter & Gamble: Expansion Plan

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    Sarthak Agarwal
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    Procter & Gamble plans to expand into the Malaysian market by first setting up a distribution network and supply chain in partnership with local retailer Supermax. They will ship products from existing manufacturing centers in nearby countries to avoid high initial tariffs. Additionally, they will partner with major Malaysian e-commerce websites to reach online consumers. While they do not intend to set up a manufacturing plant for at least 5 years, this expansion into Malaysia aims to capitalize on the country's growing economy and consumer base.

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    Procter & Gamble

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    Procter & Gamble plans to expand into the Malaysian market by first setting up a distribution network and supply chain in partnership with local retailer Supermax. They will ship products from existing manufacturing centers in nearby countries to avoid high initial tariffs. Additionally, they will partner with major Malaysian e-commerce websites to reach online consumers. While they do not intend to set up a manufacturing plant for at least 5 years, this expansion into Malaysia aims to capitalize on the country's growing economy and consumer base.

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    © All Rights Reserved
    Scarica in formato PPTX, PDF, TXT o leggi online su Scribd
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    34 visualizzazioni6 pagine

    Procter & Gamble: Expansion Plan

    Caricato da

    Sarthak Agarwal
    Procter & Gamble plans to expand into the Malaysian market by first setting up a distribution network and supply chain in partnership with local retailer Supermax. They will ship products from existing manufacturing centers in nearby countries to avoid high initial tariffs. Additionally, they will partner with major Malaysian e-commerce websites to reach online consumers. While they do not intend to set up a manufacturing plant for at least 5 years, this expansion into Malaysia aims to capitalize on the country's growing economy and consumer base.

    Copyright:

    © All Rights Reserved
    Scarica in formato PPTX, PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    di 6

    Procter & Gamble

    EXPANSION PLAN
    Company Profile

     Type : Public
     Founded : 1837
     Headquarters : Cincinnati, Ohio, U.S.
     Industry : Consumer Goods
     Products : Cleaning agents, Personal care products, Beauty
    Care Products, Personal Healthcare
    Products
     Revenue : US$67.684 billion
     CEO : David S. Taylor
    Current Scenario/SWOT
    Strength Weakness
    • Brand Image • Higher
    • Product portfolio dependence
    • Innovation upon US and
    • Global Walmart
    operations • Stagnant Growth
    • Management
    related problems

    Opportunities Threats
    • Marketing • Competitive
    innovation pressures 
    • Product innovation • Regulatory
    • Rural & emerging pressures
    markets • Growing costs of
    • Mergers and raw materials and
    acquisitions labor
    Malaysia

     Relatively open economy


     GDP Rank is 35th
     Developing/Emerging Economy Country
     Services Sector GDP Share is 58%
     Inflation is below 1%
     Ease of Doing Business Rank is 12th
     US-Malaysia Trade Relations are good; US is one of the major
    import partners
     Malaysian Retail Industry grew at 5.5% in 2018
     FDI allowed upto 70% in Retail Sector
    Strength Weakness
    • Ease of Doing Business • Drop in Shopping
    • High Per Capita Spend Traffic due to
    • Relaxed FDI Regulation implementation of GST
    • Superior Infrastructure • Change in Consumer
    taste and Behavior

    Opportunitie Threats
    s • Local Players such as
    • Growing Virtual Golden Hope, Guthrie,
    Supermax
    Consumer Base
    • Oversees Players like
    • Developing/Emerging
    Spotlight, Hamley’s,
    Market
    innisfree, Kare,
    • Rise in Disposable HomePro
    incomes
    Mode of Entry

    Shipping out products


    from Manufacturing
    Setting up a distribution Tying up with E-
    Centres located in
    network and building a commerce websites such
    nearby countries such as
    supply chain in parley as Nile.com, Lazada,
    India and Thailand due
    with Supermax Zalura and Rakuten
    to comparatively lower
    tariff due to ASEAN TA

    P.S.: Plans for setting up of a manufacturing plant but after at least 5 years of
    presence.

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