Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Creativity and
Innovation in
Entrepreneurship
2.Incubation
4.Evaluation
and
Implementation
Assoc. Prof. Dr. Norashidah
Hashim
Phase 1: Background or Knowledge
Accumulation
• Creative process started by gathering
information! Research, investigation &
extensive reading, conversations with
others, attending meeting, workshops &
general absorption of information relative
to the problem or issue at hand.
• However, additional investigation in both
related and unrelated issue is sometimes
useful.
• 1) Focus Group
• 2) Brainstorming
• 3) Problem Inventory Analysis