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THE BUZZ

VIETNAM

XX.03.2018
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Phan Anh strengthens family bonds on his car, in celebration of national holiday
<XX.03.2018>
Recently, Ford has cooperated with Phan Anh, a famous MC and philanthropist in Vietnam, to promote a video marketing campaign targeting
married businessmen, who are too busy at work and have less time with their loved one. Video content is about Ford Everest became an essential
part contributing to happy moments of Phan Anh’s family in their outing trip. Everest’s key features are stressed through his family's comfort,
safety and enjoyable  during the trip, especially, owing to highly tough capable, Phan Anh easily overcame tackle terrains and unexpected obstacles
all the way long.

Uploading on Social Media as Facebook and Youtube, the clip drew the interaction of thousand people. The video uploaded on youtube quickly got
2,5k views in 3 days, which helped Ford Vietnam channel’s subcribers increased considerably. On social media, Ford Vietnam and MC Phan Anh’s
page had 04 sharing posts on the content reached over 471k reactions in total. One campaign-related post has been channeled to 600k members
of Otofun forum and has approximately totaled 600 positive reaction. Some top-tier media outlets, including TopCar, WanderlustTips, Đẹp, and
other 01 print publications also featured the content.
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Reference

Phan Anh MC

• Phan Anh is a well-known MC, actor and public

face. He hosted and attended of many hot TV
Show such as The Voice,Vietnam Idol, Dad
where are we going…Moreover, his voice has a
big influence of social and political issues. He
hashad a happy family with a beautiful wife
and 3 children (2 boys and 1 girl)

• Facebook Fans: 733,814 followers