Style My Body

Proposal Prepared for

 Style My Body

 Proposal
SMB Overview

• Sipani online pvt. ltd.has launched “Style my body” program in July 2016
• Sipani Online company is a sister concern of Sipani industries and Sipani Developers.Sipani Group
was founded in the year of 1935.
• Sipani group is owned by Mr. Vimal Sipani and has been then along growing strongly into
various ventures.
• Mr. Punit Sipani is the director of “Style My Body” having its head office located in Bangalore .
• SMB has a vision of rendering its best and quality services into the beauty and health industry.
• SMB is planning to expand its presence in various cities pan india for its software and kiosk
product.
• SMB has a strong technical team with employee strength of 40 members.
Participation of Studio 11 with SMB

• In order to give Studio11 an idea of how the program is tracking, we are enclosing a few
snapshots of the SMB app across a couple of verticals for review.
• The ROI will give an idea of the projected incremental revenue
• One of the Key features of our program being it’s a seamless operation with no administrative
workload on our merchant partner .

Benefits to Studio11 Salon & Spa:

I. Gain competitive edge over your rivals – through break through technology.
II. Enhance customer loyalty – customers beome loyal to your salon/spa every time they visit
you.
III. Very simple to participate – no operational impact. Transactions processed using Tabs with
inbuilt software just as you do now.
IV. Focus on key segments where Studio11 salon & spa has limited qualified expertise.
Product Overview

The SMB KIOSK (TAB) is a salon management software to manage

your centre like a PRO. It will help you highlight the best of your
offers, services, and stylists. On SMB KIOSK(TAB) you can upload
photos and descriptions of what makes you different from others.
Benefit for Studio11 Salon & Spa
I. Save on receptionist cost - The digital receptionist will minimize the hiring cost for a new
receptionist (amounting to 3 lakhs p.a.)
II. Increased Revenue - By using SMB KIOSK, your revenue will increase minimum by 25% within
6 months. As customers experience will drastically change after using the new technologies,
the footfall will increase resulting in higher revenue.
III. Better Customer Experience - Digitised experience, No queues of waiting customers, Increased
Operational Efficiency, Increase in Stylist TAT.
IV. Showcase your Stylists -Showcasing your Stylist will enhance the brand of the outlet and in
return the walkins.
V. Track Appointments - Once a customer books an appointment through the SMB Kiosk, you will
receive a notification with a ‘Booking ID’. Initiate this booking, the customer gets an
automated confirmation, and the details get updated.
VI. Promote Flexi/Fixed Packages Offers - All customers love offers and discounts, but most
customers don’t even know about the ongoing offers . Unless, of course, they have the SMB
KIOSK iPAD.
Promotion Support
 

BTL Activities: Other Activities:

I. Facebook I. Road shows
II. Twitter II. Mall promotion
III. LinkedIn III. Events
IV. Instagram IV. Shows
V. Pinterest V. Corporate Events
VI. Google Plus VI. Residence Events
VII. You Tube
VIII. WhatsApp
IX. Snap Chat
X. Email Marketing
Few Snapshots Of the Promotional Campaigns
FACEBOOK
INSTAGRAM
TWITTER
Data Analytics and Reporting

I. SMB provides daily/Weekly/ Monthly reports for the sale.

II. We provide Stylist wise reports in the form of there service
rendered to clients.
III. We provides reviews for better improvement day wise.
 Market Size
Rs. 10,000 Crores in CY12
Organized Segment
Rs. 2,500 Crores in CY12
Expected Annual Growth Rate
Organized: 30% Annual
Unorganized: 20% Annual
Average Salon Spending
India: $1.5
US: $230
China: $10.3
Malaysia: $30.2
Global Average: $15
What’s driving growth in the salon industry?
•Growing purchasing power of the Indian middle
class
•Increased spending on lifestyle needs
•Favourable demographic age profile
•Swelling urban population
•Increasing awareness of grooming among men
•Availability of world class product brands
What could stand in the way of this growth?

•Lack of skilled hair stylists

•High attrition rates of staff
•Lack of financing and bank funding
•Difficulty in scaling a non-mechanizable
service
•Lack of system to make the process smooth
& Easy.
How salons are differentiating?
•Brand strengthening by offering unique propositions
•Product and service range which provide an
experience rather than just a ‘haircut’
•Location and reach targeting the right spenders;
malls have become a focus area
•Presence of back-end training academy to tackle
shortage of skilled and trained talent
Financial Improvements

Maintain Cost Content Advertising SMB

Developer Cost Cost

Facebook Nil

Twitter Nil

You Tube Nil

Instagram Nil

WhatsApp Nil

Email Marketing Nil

Total Cost 10,000/p.m 10,000/p.m 10,000/p.m 1,80,000/-

Lifetime

Single Outlet Cost: 30,000/- x 12 months = Rs. 3,60,000/-

SMB cost: Rs 1,80,000/-(Lifetime)
Key Commercials:

So as to get a clear understanding of the costs incurred, we feel it is imperative for SMB
to communicate these to Studio11 Salon & Spa .
• Set up cost : Ipad: Rs 75000/- & Ipro:Rs 180000/-
Promotional & Collateral

• On signing up as a partner Merchant, SMB incurs costs in order to set up the Merchant in the

Program. The key areas where expenses are incurred by SMB are: 

• Inclusion in the Website and App setting up a variety of company specific web pages and links to

own their web site.

• Production of Point of Sale merchandise which is given to each partner as per their request

• Launch Emailer

  On Going Promotions
 

• As indicated earlier in this proposal, by becoming a partner merchant,

Studio11 Salon & Spa will be able to partake in a number of marketing activities.
• Outdoor Activities.

• Updating the web site for any special offer being made by Studio11 Salon & Spa.

• Product Specific Emailer’s to Card holders.

• Other promotions as and when scheduled.

Next Steps

• Studio11 Salon & Spa to review Proposal

• Studio11 Salon & Spa to revert with any queries.
• SMB to respond
• Sign Agreement
• Present Welcome Kit to Studio11 Salon & Spa.
• SMB start back end process.
Welcome Tab Categories
Welcome Tab Android
Welcome Tab iPad
Welcome Tab iPro
 Thank You

For any other queries please contact:

Mr. Albert
Mob.: 9686446570
Email: albertc.smb@gmail.com